Rascasse Audience Intelligence

Fiserv Forum Audience in United States

A data profile of the people who buy, follow and care about Fiserv Forum in United States — modelled from more than twelve digital signal sources. Fiserv Forum has an estimated audience of 824,431 people in United States.

#41among Arena in United States#2519among POI in United States#2501in Sports

The average Fiserv Forum fan in United States is 38.7 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fiserv Forum profile in United States.

Audience size
824K
in United States
Gender
41.4%♀
58.6% male
Age
38.7
average years
Country rank
#26931
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fiserv Forum fans

41.4% are female, 58.6% are male, average age 38.7.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Fiserv Forum audience in United States
MetricValue
Female41.4%
Male58.6%
Average age38.7
Estimated audience size824,431
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Fiserv Forum audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Fiserv Forum audience comes from United States.

Worldwide audience distribution share by country for Fiserv Forum
CountryShare
United States94.5%
Canada0.9%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fiserv Forum audience in United States is strongest.

Fig. 05

Top regions by affinity

Fiserv Forum fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~600K40.46×
02Illinois~80K2.42×
03Iowa~7K0.94×
04Alaska~2K0.90×
05Vermont~1K0.87×
06Delaware~2K0.82×
07Rhode Island~2K0.80×
08Montana~2K0.80×
09West Virginia~3K0.79×
10Idaho~4K0.78×
11Maine~3K0.78×
12Hawaii~3K0.77×
13New Hampshire~3K0.76×
14North Dakota~1K0.75×
15South Dakota~2K0.73×
16New Mexico~3K0.72×
17Mississippi~5K0.67×
18Washington, District of Columbia~2K0.62×
19Arkansas~5K0.60×
20Utah~5K0.57×
21Nebraska~3K0.57×
22Minnesota~7K0.54×
23Louisiana~7K0.54×
24Kansas~4K0.53×
25Nevada~5K0.50×
26South Carolina~7K0.49×
27Alabama~7K0.49×
28Oklahoma~5K0.49×
29Connecticut~5K0.49×
30Kentucky~6K0.48×
31Oregon~5K0.48×
32Indiana~8K0.46×
33Michigan~10K0.41×
34Missouri~6K0.40×
35Maryland~6K0.39×
36Tennessee~7K0.38×
37Washington~7K0.37×
38Colorado~5K0.37×
39Arizona~7K0.36×
40Massachusetts~7K0.35×
41Virginia~7K0.32×
42New Jersey~7K0.31×
43Georgia~9K0.30×
44Ohio~9K0.30×
45North Carolina~9K0.30×
46Pennsylvania~9K0.29×
47New York~10K0.23×
48Florida~10K0.22×
49Texas~20K0.20×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Fiserv Forum, United States
0.17×1.00×40.46×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fiserv Forum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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