Fort Pierce, Florida Audience in United States

Fort Pierce, Florida logo

Fort Pierce, Florida has an estimated audience of 387,045 people in United States. 52.0% are female, 48.0% are male, average age 42.4. Top regions: Florida, New York, Georgia. Top brand affinities: Better Off Dead (film), Academy Award for Best Visual Effects, Bulacan, JBS USA, Cake Craft and Decoration.

The average Fort Pierce, Florida fan in United States is 42.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Georgia. Top brand affinities include Better Off Dead (film), Academy Award for Best Visual Effects, Bulacan, with strongest over-indexing on Better Off Dead (film) (1.76× the country average). Demographically, the Fort Pierce, Florida audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Fort Pierce, Florida fans

Demographic split for Fort Pierce, Florida audience in United States
MetricValue
Female52.0%
Male48.0%
Average age42.4
Estimated audience size387,045

Audience persona

The typical Fort Pierce, Florida fan in United States is balanced, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Better Off Dead (film).

Top regions in United States

Top regions ranked by reach for Fort Pierce, Florida in United States
RegionReachAffinity
Florida290,28423×
New York15,4030.71×
Georgia14,9011.25×
Texas12,7940.38×
California11,0210.26×
North Carolina8,7810.75×
Pennsylvania8,3180.64×
Ohio7,9780.67×
New Jersey7,1750.73×
Virginia7,0950.75×
Illinois6,4940.5×
Tennessee5,8100.75×
Michigan5,6850.56×
South Carolina5,6420.97×
Massachusetts5,2720.69×
Indiana4,4750.63×
Maryland4,4250.66×
Alabama4,0340.75×
Connecticut3,3180.85×
Kentucky3,2190.66×
Colorado3,1290.51×
Arizona2,9090.37×
Missouri2,8670.46×
Wisconsin2,8110.48×
Washington2,7050.35×
Minnesota2,4970.45×
Louisiana2,4850.5×
Arkansas1,9490.61×
Oklahoma1,6860.39×
Mississippi1,5010.47×
Oregon1,4610.33×
Utah1,3320.38×
Kansas1,3210.43×
Iowa1,2370.39×
Nevada1,2360.33×
New Hampshire1,2260.8×
Maine1,1680.84×
West Virginia1,1250.62×
Rhode Island9410.76×
Washington, District of Columbia8730.75×
Delaware6930.65×
Nebraska6460.33×
New Mexico5510.28×
Idaho5460.28×
Hawaii4880.29×
Alaska4570.55×
Vermont4480.66×
South Dakota4090.46×
Montana3980.37×
North Dakota2550.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Pierce, Florida audience
BrandAffinityCategory
Better Off Dead (film)1.76×Movies & TV
Academy Award for Best Visual Effects1.73×Movies & TV
Bulacan2.06×Travel & Leisure
JBS USA1.77×Food & Beverages
Cake Craft and Decoration1.66×Food & Beverages
Ember.js1.85×Technology & Electronics
cake decorating shop3.69×Food & Beverages
Summer Days (And Summer Nights!!)2.21×Music & Radio
Industrial Workers of the World1.63×Travel & Leisure
Grammy Award for Best Pop Vocal Album1.81×Music & Radio
Apostrophe1.52×Literature
Ma Mère1.64×Movies & TV
Joe the Plumber1.66×Politics & Society
Wael Jassar2.62×Music & Radio
Jc caylen1.54×Internet & Social Media
Argenteuil2.13×Travel & Leisure
Jim Iyke1.93×Movies & TV
USS Constitution1.93×
University of Cagliari1.53×Business & Career
Brive-la-Gaillarde1.67×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Pierce, Florida audience
TraitClusterScore
Quality AwarenessPREMIUM1.26
Need for SecurityCONSERVATISM1.17
TravellingTHRILL1.1
Price SensitivityPREMIUM1.1
Luxury OrientationPREMIUM1.08
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Fort Pierce, Florida
CountryShare
United States96.6%
Canada2.2%
Germany1.1%

See Fort Pierce, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Fort Pierce, Florida have in United States?

Fort Pierce, Florida has an estimated audience of 387,045 people in United States, concentrated in Florida and New York.

What is the gender split and age of Fort Pierce, Florida fans?

52.0% of Fort Pierce, Florida fans are female, 48.0% are male, with an average age of 42.4 years.

Which brands do Fort Pierce, Florida fans like most?

Fort Pierce, Florida fans show strongest brand affinity for Better Off Dead (film) (1.76×), Academy Award for Best Visual Effects (1.73×), and Bulacan (2.06×) over the country average.

Where do Fort Pierce, Florida fans live in United States?

Fort Pierce, Florida fans in United States are most concentrated in Florida (reach 290,284), New York (reach 15,403), and Georgia (reach 14,901). These three regions account for the largest share of the active audience.

What other brands do Fort Pierce, Florida fans also like?

Beyond Fort Pierce, Florida itself, the audience over-indexes on Academy Award for Best Visual Effects (1.73×), Bulacan (2.06×), JBS USA (1.77×), and Cake Craft and Decoration (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Pierce, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.