Fredericksburg, Texas Audience in United States

Fredericksburg, Texas logo

Fredericksburg, Texas has an estimated audience of 422,314 people in United States. 70.8% are female, 29.2% are male, average age 45.2. Top regions: Texas, Virginia, California. Top brand affinities: Nebraska, George Mikan, Tequila Cazadores, JBS USA, James Stewart, Jr..

The average Fredericksburg, Texas fan in United States is 45.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Virginia, California. Top brand affinities include Nebraska, George Mikan, Tequila Cazadores, with strongest over-indexing on Nebraska (5.41× the country average). Demographically, the Fredericksburg, Texas audience skews more female with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Fredericksburg, Texas fans

Demographic split for Fredericksburg, Texas audience in United States
MetricValue
Female70.8%
Male29.2%
Average age45.2
Estimated audience size422,314

Audience persona

The typical Fredericksburg, Texas fan in United States is more female, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Fredericksburg, Texas in United States
RegionReachAffinity
Texas316,73613.48×
Virginia76,3057.42×
California21,2210.46×
Florida15,9580.56×
New York12,2030.52×
Pennsylvania11,3930.8×
Maryland10,9851.51×
North Carolina9,0160.71×
Ohio7,4310.57×
Louisiana7,0721.3×
Illinois6,4560.46×
Georgia6,0220.46×
Arizona5,3890.62×
New Jersey5,1140.48×
Tennessee4,7510.56×
Oklahoma4,5870.98×
Colorado4,5500.68×
Washington4,3990.52×
South Carolina4,1660.66×
Massachusetts3,8040.46×
Michigan3,4800.32×
Missouri3,3250.49×
Iowa3,1860.92×
Indiana3,1670.41×
Washington, District of Columbia3,1042.45×
Alabama2,9920.51×
Minnesota2,7480.45×
Wisconsin2,6760.42×
Oregon2,3170.48×
Arkansas2,2930.66×
Kentucky2,1510.41×
New Mexico2,0970.99×
Connecticut1,9210.45×
Kansas1,8790.56×
Nevada1,8080.44×
Utah1,7790.47×
Mississippi1,6790.48×
West Virginia1,3640.69×
Nebraska9890.47×
Idaho9810.46×
New Hampshire8280.5×
Delaware6790.58×
Hawaii6430.35×
Montana6140.52×
Maine6100.4×
Alaska5640.62×
Rhode Island4850.36×
South Dakota4380.45×
North Dakota3940.45×
Wyoming3560.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fredericksburg, Texas audience
BrandAffinityCategory
Nebraska5.41×Travel & Leisure
George Mikan3.45×Sports
Tequila Cazadores2.43×Food & Beverages
JBS USA2.22×Food & Beverages
James Stewart, Jr.3.43×Sports
Jbc2.19×Kids & Family
John Gray (U.S. author)1.74×Literature
Davao Region1.9×Travel & Leisure
Cagayan1.58×Travel & Leisure
Rafael Lovato Jr.2.49×Sports
Cacciucco2.67×Food & Beverages
Naval Air Engineering Station Lakehurst4.43×
Alexandr Dolgopolov4.55×Sports
J. B. Holmes2.14×Sports
Droop-E2.26×Music & Radio
WFTV Channel 91.56×Movies & TV
Jamnalal Bajaj Institute of Management Studies1.71×Business & Career
Casey Cagle1.78×Politics & Society
University of Cagliari1.53×Business & Career
Liceo de Cagayan University2.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fredericksburg, Texas audience
TraitClusterScore
DIY MentalityTHRILL1.41
TraditionCONSERVATISM1.32
CreativityOPEN1.23
Community OrientationOPEN1.21
Price SensitivityPREMIUM1.21
IndividualismJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Fredericksburg, Texas
CountryShare
United States91.6%
Germany7.9%
Italy0.5%

See Fredericksburg, Texas audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Fredericksburg, Texas have in United States?

Fredericksburg, Texas has an estimated audience of 422,314 people in United States, concentrated in Texas and Virginia.

What is the gender split and age of Fredericksburg, Texas fans?

70.8% of Fredericksburg, Texas fans are female, 29.2% are male, with an average age of 45.2 years.

Which brands do Fredericksburg, Texas fans like most?

Fredericksburg, Texas fans show strongest brand affinity for Nebraska (5.41×), George Mikan (3.45×), and Tequila Cazadores (2.43×) over the country average.

Where do Fredericksburg, Texas fans live in United States?

Fredericksburg, Texas fans in United States are most concentrated in Texas (reach 316,736), Virginia (reach 76,305), and California (reach 21,221). These three regions account for the largest share of the active audience.

What other brands do Fredericksburg, Texas fans also like?

Beyond Fredericksburg, Texas itself, the audience over-indexes on George Mikan (3.45×), Tequila Cazadores (2.43×), JBS USA (2.22×), and James Stewart, Jr. (3.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fredericksburg, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.