Gainesville, Florida Audience in United States

Gainesville, Florida logo

Gainesville, Florida has an estimated audience of 1,197,782 people in United States. 55.6% are female, 44.4% are male, average age 40.8. Top regions: Florida, Georgia, Texas. Top brand affinities: Life of Pi, nbc chicago, Ember.js, Fernando Valenzuela, Jonathan Davis.

The average Gainesville, Florida fan in United States is 40.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Life of Pi, nbc chicago, Ember.js, with strongest over-indexing on Life of Pi (3.21× the country average). Demographically, the Gainesville, Florida audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Gainesville, Florida fans

Demographic split for Gainesville, Florida audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.8
Estimated audience size1,197,782

Audience persona

The typical Gainesville, Florida fan in United States is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for Life of Pi.

Top regions in United States

Top regions ranked by reach for Gainesville, Florida in United States
RegionReachAffinity
Florida747,2049.21×
Georgia187,3415.08×
Texas140,0671.36×
Virginia87,2042.99×
California61,1150.46×
New York48,1420.72×
North Carolina34,5090.96×
Illinois27,0400.68×
Tennessee24,7101.03×
Pennsylvania24,3850.6×
Alabama23,6001.41×
Ohio22,3210.6×
South Carolina20,1511.12×
Maryland19,6100.95×
New Jersey19,4960.64×
Michigan18,7260.6×
Massachusetts16,8590.71×
Missouri15,3820.8×
Arizona14,4660.59×
Indiana14,4660.66×
Colorado14,3640.76×
Louisiana13,8320.9×
Oklahoma13,7881.04×
Washington13,3140.55×
Wisconsin11,4050.63×
Kentucky10,7590.72×
Minnesota9,7480.57×
Mississippi9,2780.94×
Arkansas8,1340.82×
Connecticut7,4460.62×
Oregon6,7550.49×
Kansas6,5630.7×
Iowa5,9270.6×
Utah5,7420.54×
Washington, District of Columbia5,2401.46×
Nevada5,1660.45×
Nebraska3,6590.61×
West Virginia3,3910.61×
Maine2,9590.69×
New Hampshire2,9420.62×
Idaho2,9180.49×
New Mexico2,8490.47×
Rhode Island1,9930.52×
Hawaii1,7270.34×
Montana1,6970.51×
Delaware1,6460.5×
Vermont1,5100.72×
South Dakota1,4220.51×
Alaska1,3790.54×
North Dakota1,1010.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gainesville, Florida audience
BrandAffinityCategory
Life of Pi3.21×Movies & TV
nbc chicago1.7×Movies & TV
Ember.js4.88×Technology & Electronics
Fernando Valenzuela2.38×Sports
Jonathan Davis1.61×Music & Radio
William F. Buckley, Jr.2.16×
Bulacan1.63×Travel & Leisure
Grover Washington, Jr.2.16×Music & Radio
Joe the Plumber2.58×Politics & Society
Jbc1.58×Kids & Family
Shepherd's Bush Empire3.28×Music & Radio
Reason Foundation1.98×Politics & Society
cake decorating shop1.85×Food & Beverages
Ponte Milvio1.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gainesville, Florida audience
TraitClusterScore
Community OrientationOPEN1.1
Career OrientationPOWER1.07
Need for SecurityCONSERVATISM1.07
TraditionCONSERVATISM1.03
Risk AppetiteTHRILL1.02
Price SensitivityPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Gainesville, Florida
CountryShare
United States92.8%
Bangladesh2.3%
Germany1.8%

See Gainesville, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Gainesville, Florida have in United States?

Gainesville, Florida has an estimated audience of 1,197,782 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Gainesville, Florida fans?

55.6% of Gainesville, Florida fans are female, 44.4% are male, with an average age of 40.8 years.

Which brands do Gainesville, Florida fans like most?

Gainesville, Florida fans show strongest brand affinity for Life of Pi (3.21×), nbc chicago (1.7×), and Ember.js (4.88×) over the country average.

Where do Gainesville, Florida fans live in United States?

Gainesville, Florida fans in United States are most concentrated in Florida (reach 747,204), Georgia (reach 187,341), and Texas (reach 140,067). These three regions account for the largest share of the active audience.

What other brands do Gainesville, Florida fans also like?

Beyond Gainesville, Florida itself, the audience over-indexes on nbc chicago (1.7×), Ember.js (4.88×), Fernando Valenzuela (2.38×), and Jonathan Davis (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gainesville, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.