GILT Audience in United States
GILT has an estimated audience of 534,192 people in United States. 73.7% are female, 26.3% are male, average age 30.8. Top regions: New York, California, Florida. Top brand affinities: Graham Coxon, Gumbal, Hongik University, Strawberry pie, Gina Raimondo.
The average GILT fan in United States is 30.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Graham Coxon, Gumbal, Hongik University, with strongest over-indexing on Graham Coxon (10.93× the country average). Demographically, the GILT audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of GILT fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 30.8 |
| Estimated audience size | 534,192 |
Audience persona
The typical GILT fan in United States is more female, around 30.8 years old, with strong Mindfulness tendencies and a notable affinity for Graham Coxon.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 106,076 | 3.55× |
| California | 87,993 | 1.5× |
| Florida | 51,572 | 1.43× |
| Texas | 45,457 | 0.99× |
| New Jersey | 37,245 | 2.74× |
| Illinois | 27,511 | 1.55× |
| Pennsylvania | 20,166 | 1.12× |
| Georgia | 19,029 | 1.16× |
| Massachusetts | 18,954 | 1.8× |
| Maryland | 16,132 | 1.76× |
| Virginia | 15,287 | 1.17× |
| North Carolina | 14,694 | 0.91× |
| Michigan | 13,557 | 0.97× |
| Ohio | 11,281 | 0.69× |
| Connecticut | 11,100 | 2.07× |
| Washington | 9,729 | 0.91× |
| Tennessee | 9,019 | 0.84× |
| South Carolina | 8,447 | 1.05× |
| Arizona | 8,141 | 0.75× |
| Colorado | 7,536 | 0.9× |
| Louisiana | 7,036 | 1.02× |
| Alabama | 6,073 | 0.81× |
| Indiana | 6,058 | 0.62× |
| Missouri | 5,739 | 0.67× |
| Wisconsin | 5,555 | 0.69× |
| Minnesota | 5,341 | 0.7× |
| Kentucky | 4,675 | 0.7× |
| Oregon | 4,578 | 0.75× |
| Nevada | 4,347 | 0.84× |
| Oklahoma | 3,669 | 0.62× |
| Washington, District of Columbia | 3,611 | 2.25× |
| Mississippi | 3,396 | 0.77× |
| Utah | 2,662 | 0.56× |
| Arkansas | 2,467 | 0.56× |
| Iowa | 2,422 | 0.55× |
| Kansas | 2,337 | 0.56× |
| New Hampshire | 2,192 | 1.04× |
| Rhode Island | 1,918 | 1.13× |
| Idaho | 1,750 | 0.65× |
| Nebraska | 1,668 | 0.62× |
| New Mexico | 1,459 | 0.54× |
| Hawaii | 1,451 | 0.63× |
| West Virginia | 1,443 | 0.58× |
| Delaware | 1,401 | 0.95× |
| Maine | 1,384 | 0.72× |
| Montana | 992 | 0.67× |
| Vermont | 883 | 0.94× |
| South Dakota | 658 | 0.53× |
| North Dakota | 566 | 0.52× |
| Alaska | 462 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Coxon | 10.93× | Music & Radio |
| Gumbal | 1.65× | Cars & Mobility |
| Hongik University | 1.82× | Business & Career |
| Strawberry pie | 2.45× | Food & Beverages |
| Gina Raimondo | 1.79× | Politics & Society |
| Goal.com | 1.99× | Sports |
| Erzberg Rodeo | 1.69× | Sports |
| Faith Tap | 1.68× | |
| Periodontal pathology | 2.28× | Health |
| Erickson Coaching International | 2.03× | Business & Career |
| Health at Every Size | 1.55× | Health |
| Michel Hazanavicius | 2.64× | Movies & TV |
| Fairview, Calgary | 1.67× | Travel & Leisure |
| Glasgow Warriors | 1.65× | Sports |
| Euskaltel | 1.53× | Technology & Electronics |
| Gewandhaus | 1.66× | Arts & Culture |
| Fagrie Lakay | 9.52× | Sports |
| Erdemli | 2.34× | Travel & Leisure |
| Erciyes University | 1.66× | Business & Career |
| Globo Rural | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 33.6% |
| Japan | 22.3% |
| United States | 18.4% |
See GILT audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does GILT have in United States?
GILT has an estimated audience of 534,192 people in United States, concentrated in New York and California.
What is the gender split and age of GILT fans?
73.7% of GILT fans are female, 26.3% are male, with an average age of 30.8 years.
Which brands do GILT fans like most?
GILT fans show strongest brand affinity for Graham Coxon (10.93×), Gumbal (1.65×), and Hongik University (1.82×) over the country average.
Where do GILT fans live in United States?
GILT fans in United States are most concentrated in New York (reach 106,076), California (reach 87,993), and Florida (reach 51,572). These three regions account for the largest share of the active audience.
What other brands do GILT fans also like?
Beyond GILT itself, the audience over-indexes on Gumbal (1.65×), Hongik University (1.82×), Strawberry pie (2.45×), and Gina Raimondo (1.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for GILT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.