Hongik University Audience in United States

Hongik University has an estimated audience of 467,854 people in United States. 57.3% are female, 42.7% are male, average age 32.5. Top regions: California, New York, Texas. Top brand affinities: Minnesota Timberwolves, Indiana Pacers, Romanticism, Memphis Grizzlies, Planet Fitness.

The average Hongik University fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Minnesota Timberwolves, Indiana Pacers, Romanticism, with strongest over-indexing on Minnesota Timberwolves (11.59× the country average). Demographically, the Hongik University audience skews more female with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Hongik University fans

Demographic split for Hongik University audience in United States
MetricValue
Female57.3%
Male42.7%
Average age32.5
Estimated audience size467,854

Audience persona

The typical Hongik University fan in United States is more female, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnesota Timberwolves.

Top regions in United States

Top regions ranked by reach for Hongik University in United States
RegionReachAffinity
California90,0681.75×
New York31,4901.2×
Texas23,9400.6×
Florida14,1720.45×
Washington10,9191.16×
Illinois10,7660.69×
Virginia10,5270.92×
New Jersey9,8390.83×
Georgia9,7000.67×
Ohio8,6350.6×
Massachusetts8,5200.92×
North Carolina8,2720.59×
Pennsylvania7,7000.49×
Michigan6,6600.54×
Arizona6,2550.65×
Maryland6,1260.76×
Hawaii5,5052.74×
Oregon4,0550.76×
Indiana3,8720.45×
Colorado3,5130.48×
Mississippi3,4490.89×
Tennessee3,4000.36×
Alabama3,3950.52×
Minnesota3,3510.5×
Arkansas3,2500.84×
Iowa3,0530.79×
Missouri3,0490.4×
Kansas2,9280.79×
West Virginia2,8481.31×
Alaska2,8422.84×
Louisiana2,8060.47×
Nevada2,7810.61×
Oklahoma2,7420.53×
Kentucky2,6980.46×
South Carolina2,6210.37×
Connecticut2,5050.53×
Maine2,4491.46×
Wisconsin2,4070.34×
Idaho2,4061.03×
Utah2,3700.57×
Nebraska2,3661.01×
South Dakota2,3242.15×
Montana2,3071.78×
Vermont2,2852.78×
North Dakota2,2432.33×
New Mexico2,2190.95×
Washington, District of Columbia2,1541.53×
Wyoming2,1523.1×
New Hampshire2,1461.16×
Rhode Island2,0731.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hongik University audience
BrandAffinityCategory
Minnesota Timberwolves11.59×Sports
Indiana Pacers12.19×Sports
Romanticism12.94×Politics & Society
Memphis Grizzlies12.19×Sports
Planet Fitness4.11×Sports
Washington Wizards9.45×Sports
Luka Dončić9.63×Sports
Autism Awareness8.2×Health
Diabetes mellitus awareness5.52×Health
Before Sunrise23.28×Movies & TV
Texas A&M Aggies men's basketball45.83×Sports
Los Angeles Clippers7.49×Sports
Utah Jazz7.06×Sports
Eyes Wide Shut12.19×Movies & TV
Himalayan cat23.73×Pets & Animals
Abyssinian cat24.53×Pets & Animals
Smoothie King6.84×Food & Beverages
Russian Blue22.89×Pets & Animals
Singer-songwriter2.8×Music & Radio
Charlotte Hornets6.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hongik University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Price SensitivityPREMIUM1.43
SustainabilityBALANCE1.34
Luxury OrientationPREMIUM1.31
Family OrientationCONSERVATISM1.3
Pet OwnershipJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Hongik University
CountryShare
South Korea48.2%
Japan17.9%
United States12.1%

See Hongik University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Hongik University have in United States?

Hongik University has an estimated audience of 467,854 people in United States, concentrated in California and New York.

What is the gender split and age of Hongik University fans?

57.3% of Hongik University fans are female, 42.7% are male, with an average age of 32.5 years.

Which brands do Hongik University fans like most?

Hongik University fans show strongest brand affinity for Minnesota Timberwolves (11.59×), Indiana Pacers (12.19×), and Romanticism (12.94×) over the country average.

Where do Hongik University fans live in United States?

Hongik University fans in United States are most concentrated in California (reach 90,068), New York (reach 31,490), and Texas (reach 23,940). These three regions account for the largest share of the active audience.

What other brands do Hongik University fans also like?

Beyond Hongik University itself, the audience over-indexes on Indiana Pacers (12.19×), Romanticism (12.94×), Memphis Grizzlies (12.19×), and Planet Fitness (4.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hongik University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.