Rascasse Audience Intelligence

Hongik University Audience in United States

A data profile of the people who buy, follow and care about Hongik University in United States — modelled from more than twelve digital signal sources. Hongik University has an estimated audience of 467,854 people in United States.

#292among University in United States#4070among POI in United States#2360in Business & Career

The average Hongik University fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Texas A&M Aggies men's basketball, Romanticism, Minnesota Timberwolves, with strongest over-indexing on Texas A&M Aggies men's basketball (119.54× the country average).

Demographically, the Hongik University audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hongik University fan in United States is more female, around 32.5 years old, with strong Family Orientation tendencies and a notable affinity for Texas A&M Aggies men's basketball.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hongik University profile in United States.

Audience size
468K
in United States
Gender
57.3%♀
42.7% male
Age
32.5
average years
Country rank
#38084
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hongik University fans

57.3% are female, 42.7% are male, average age 32.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Hongik University audience in United States
MetricValue
Female57.3%
Male42.7%
Average age32.5
Estimated audience size467,854
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Hongik University audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Hongik University audience comes from United States.

Worldwide audience distribution share by country for Hongik University
CountryShare
South Korea48.2%
Japan17.8%
United States12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hongik University audience in United States is strongest.

Fig. 05

Top regions by affinity

Hongik University fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.81×
02California~90K1.67×
03Alaska~1K1.45×
04Vermont~1K1.39×
05North Dakota~1K1.33×
06Washington~10K1.27×
07South Dakota~1K1.22×
08Montana~2K1.18×
09New York~30K1.15×
10Maine~2K1.14×
11Washington, District of Columbia~2K1.14×
12Rhode Island~2K1.11×
13Delaware~1K1.11×
14West Virginia~2K1.07×
15New Hampshire~2K1.05×
16Idaho~2K1.01×
17Nebraska~2K1.00×
18New Mexico~2K0.99×
19Massachusetts~9K0.98×
20Mississippi~4K0.98×
21Arkansas~4K0.96×
22Kansas~3K0.95×
23New Jersey~10K0.94×
24Iowa~4K0.94×
25Virginia~10K0.93×
26Oregon~5K0.91×
27Nevada~4K0.90×
28Utah~4K0.90×
29Maryland~7K0.89×
30Oklahoma~5K0.89×
31Louisiana~5K0.88×
32Connecticut~4K0.88×
33Kentucky~5K0.87×
34Illinois~10K0.86×
35Georgia~10K0.86×
36Arizona~8K0.86×
37Alabama~6K0.86×
38South Carolina~6K0.84×
39Colorado~6K0.83×
40Minnesota~6K0.83×
41Missouri~6K0.82×
42Wisconsin~6K0.82×
43Indiana~7K0.81×
44Tennessee~8K0.80×
45North Carolina~10K0.79×
46Texas~30K0.77×
47Ohio~10K0.77×
48Michigan~9K0.77×
49Pennsylvania~10K0.74×
50Florida~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Hongik University, United States
0.66×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hongik University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hongik University audience
#·InterestCategoryAffinity×
01Texas A&M Aggies men's basketballSports119.54×
02Before SunriseMovies & TV33.56×
03Crystal LightFood & Beverages31.07×
04Abyssinian catPets & Animals30.10×
05Himalayan catPets & Animals29.66×
06Russian BluePets & Animals29.49×
07Rag dollPets & Animals27.92×
08Tropic ThunderMovies & TV19.88×
09RomanticismPolitics & Society15.09×
10Indiana PacersSports12.19×
11Memphis GrizzliesSports12.19×
12Texas A&M UniversityBusiness & Career11.28×
13Minnesota TimberwolvesSports10.72×
14Eyes Wide ShutMovies & TV10.31×
15Washington WizardsSports9.18×
16DailymotionMovies & TV8.05×
17Smoothie KingFood & Beverages7.38×
18Utah JazzSports7.26×
19Bill MurrayMovies & TV6.92×
20Charlotte HornetsSports6.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hongik University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hongik University audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.82×
Convenience OrientationPREMIUM1.82×
Price SensitivityPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hongik University audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
DIY MentalityTHRILL0.86×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hongik University have in United States?

Hongik University has an estimated audience of 467,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hongik University fans?

57.3% of Hongik University fans are female, 42.7% are male, with an average age of 32.5 years.

03

Which brands do Hongik University fans like most?

Hongik University fans show strongest brand affinity for Texas A&M Aggies men's basketball (119.54×), Romanticism (15.09×), and Minnesota Timberwolves (10.72×) over the country average.

04

Where do Hongik University fans live in United States?

Hongik University fans in United States are most concentrated in California (reach ~90K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hongik University fans also like?

Beyond Hongik University itself, the audience over-indexes on Romanticism (15.09×), Minnesota Timberwolves (10.72×), Before Sunrise (33.56×), and Indiana Pacers (12.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hongik University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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