Gumbal Audience in United States

Gumbal has an estimated audience of 1,049,518 people in United States. 7.3% are female, 92.7% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Charles Leclerc, Lewis Hamilton, Toyota Supra, Carcare.

The average Gumbal fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Charles Leclerc, Lewis Hamilton, with strongest over-indexing on Max Verstappen (17.4× the country average). Demographically, the Gumbal audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Animation

Demographics of Gumbal fans

Demographic split for Gumbal audience in United States
MetricValue
Female7.3%
Male92.7%
Average age30.2
Estimated audience size1,049,518

Audience persona

The typical Gumbal fan in United States is more male, around 30.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Gumbal in United States
RegionReachAffinity
California104,3510.9×
Texas93,2951.03×
Florida70,8871×
New York52,0150.89×
Illinois27,0740.77×
Georgia26,7410.83×
New Jersey26,0830.98×
North Carolina25,3730.8×
Pennsylvania24,3670.69×
Ohio20,5320.64×
Virginia19,7980.77×
Arizona18,4500.86×
Michigan18,0810.66×
Maryland17,1920.95×
Massachusetts15,5580.75×
Indiana15,3490.8×
Washington14,1750.67×
Tennessee13,2230.63×
Colorado11,4430.69×
South Carolina11,3780.72×
Alabama10,6410.73×
Missouri10,3230.61×
Louisiana9,9400.73×
Minnesota8,3840.56×
Oregon8,3830.7×
Oklahoma8,2560.71×
Kentucky8,1250.62×
Mississippi7,8260.91×
Connecticut7,8070.74×
Nevada7,7530.76×
Utah7,6090.81×
Wisconsin7,4290.47×
Arkansas6,9530.8×
Kansas5,9680.72×
New Mexico5,5561.06×
West Virginia5,5381.13×
Alaska5,5262.46×
Iowa5,2610.61×
Idaho5,1140.97×
Hawaii4,8851.08×
Montana4,8171.65×
South Dakota4,7551.96×
North Dakota4,6302.15×
New Hampshire4,5631.1×
Wyoming4,4802.88×
Nebraska4,4680.85×
Rhode Island4,4061.32×
Maine4,4031.17×
Vermont4,3342.35×
Delaware3,9461.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gumbal audience
BrandAffinityCategory
Max Verstappen17.4×Sports
Charles Leclerc18.02×Sports
Lewis Hamilton12.59×Sports
Toyota Supra13.17×Cars & Mobility
Carcare8.86×Cars & Mobility
Kia Sportage18.38×Cars & Mobility
Motorcycle helmet7.74×Cars & Mobility
BMW M313.33×Cars & Mobility
Antique car7.01×Cars & Mobility
Auto show7.16×Cars & Mobility
Racing games5.5×Games
Autism Awareness6.57×Health
Subaru5.98×Cars & Mobility
Hatchback6.12×Cars & Mobility
Mazda MX-518.38×Cars & Mobility
Maserati8.25×Cars & Mobility
Mercedes-AMG10.46×Cars & Mobility
Porsche5.17×Cars & Mobility
Lamborghini6.06×Cars & Mobility
Diabetes mellitus awareness4.41×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gumbal audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
PatriotismCONSERVATISM2.3
Early Adopter MentalityPOWER2.07
Risk AppetiteTHRILL1.93
Family OrientationCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Gumbal
CountryShare
United States28.2%
Brazil11.1%
Italy8.6%

See Gumbal audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Gumbal have in United States?

Gumbal has an estimated audience of 1,049,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Gumbal fans?

7.3% of Gumbal fans are female, 92.7% are male, with an average age of 30.2 years.

Which brands do Gumbal fans like most?

Gumbal fans show strongest brand affinity for Max Verstappen (17.4×), Charles Leclerc (18.02×), and Lewis Hamilton (12.59×) over the country average.

Where do Gumbal fans live in United States?

Gumbal fans in United States are most concentrated in California (reach 104,351), Texas (reach 93,295), and Florida (reach 70,887). These three regions account for the largest share of the active audience.

What other brands do Gumbal fans also like?

Beyond Gumbal itself, the audience over-indexes on Charles Leclerc (18.02×), Lewis Hamilton (12.59×), Toyota Supra (13.17×), and Carcare (8.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gumbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.