Gumbal Audience in Germany
Gumbal has an estimated audience of 262,299 people in Germany. 1.2% are female, 98.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sandra Bullock, Solar energy, AutoScout24, Used car, Ryan Gosling.
The average Gumbal fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sandra Bullock, Solar energy, AutoScout24, with strongest over-indexing on Sandra Bullock (8.44× the country average). Demographically, the Gumbal audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Animation
Demographics of Gumbal fans
| Metric | Value |
|---|---|
| Female | 1.2% |
| Male | 98.8% |
| Average age | 36.5 |
| Estimated audience size | 262,299 |
Audience persona
The typical Gumbal fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Sandra Bullock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,608 | 1.25× |
| Baden-Württemberg | 34,432 | 0.96× |
| Bayern | 32,898 | 0.78× |
| Hessen | 21,868 | 1.09× |
| Niedersachsen | 20,295 | 0.8× |
| Rheinland-Pfalz | 12,460 | 0.95× |
| Berlin | 9,619 | 0.82× |
| Schleswig-Holstein | 7,114 | 0.76× |
| Sachsen | 6,826 | 0.53× |
| Sachsen-Anhalt | 6,270 | 0.92× |
| Thüringen | 5,960 | 0.89× |
| Brandenburg | 5,365 | 0.66× |
| Mecklenburg-Vorpommern | 5,091 | 1.02× |
| Saarland | 5,061 | 1.57× |
| Bremen | 4,966 | 2.21× |
| Hamburg | 4,681 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sandra Bullock | 8.44× | Movies & TV |
| Solar energy | 4.02× | Home & Garden |
| AutoScout24 | 3× | Cars & Mobility |
| Used car | 3.38× | Cars & Mobility |
| Ryan Gosling | 6.16× | Movies & TV |
| Aral AG | 2.04× | Cars & Mobility |
| Formula One | 2.76× | Sports |
| Porsche | 2.73× | Cars & Mobility |
| Lewis Hamilton | 5.33× | Sports |
| Max Verstappen | 4.87× | Sports |
| Ryanair | 2.08× | Travel & Leisure |
| UEFA Champions League | 1.75× | Sports |
| Automobile repair shop | 3.59× | Cars & Mobility |
| BMW Motorrad | 4.09× | Cars & Mobility |
| SUVs | 2.09× | Cars & Mobility |
| Sportschau | 1.92× | Sports |
| Škoda Auto | 2.2× | Cars & Mobility |
| FIS Alpine Ski World Cup | 5.3× | Sports |
| Lamborghini | 3.06× | Cars & Mobility |
| Aston Martin | 3.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.86 |
| Spirituality | BALANCE | 1.61 |
| Risk Appetite | THRILL | 1.57 |
| Luxury Orientation | PREMIUM | 1.5 |
| Convenience Orientation | PREMIUM | 1.34 |
| Need for Security | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Brazil | 11.1% |
| Italy | 8.6% |
See Gumbal audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,147,406)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does Gumbal have in Germany?
Gumbal has an estimated audience of 262,299 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Gumbal fans?
1.2% of Gumbal fans are female, 98.8% are male, with an average age of 36.5 years.
Which brands do Gumbal fans like most?
Gumbal fans show strongest brand affinity for Sandra Bullock (8.44×), Solar energy (4.02×), and AutoScout24 (3×) over the country average.
Where do Gumbal fans live in Germany?
Gumbal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,608), Baden-Württemberg (reach 34,432), and Bayern (reach 32,898). These three regions account for the largest share of the active audience.
What other brands do Gumbal fans also like?
Beyond Gumbal itself, the audience over-indexes on Solar energy (4.02×), AutoScout24 (3×), Used car (3.38×), and Ryan Gosling (6.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gumbal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.