Grumpy Old Men (film) Audience in United States

Grumpy Old Men (film) logo

Grumpy Old Men (film) has an estimated audience of 1,159,377 people in United States. 44.8% are female, 55.2% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Temple Grandin, Jack White, Enfamil, Paul Dano.

The average Grumpy Old Men (film) fan in United States is 44.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Temple Grandin, Jack White, with strongest over-indexing on Pillow (2.16× the country average). Demographically, the Grumpy Old Men (film) audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Grumpy Old Men (film) fans

Demographic split for Grumpy Old Men (film) audience in United States
MetricValue
Female44.8%
Male55.2%
Average age44.2
Estimated audience size1,159,377

Audience persona

The typical Grumpy Old Men (film) fan in United States is more male, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Grumpy Old Men (film) in United States
RegionReachAffinity
Texas61,3070.62×
California59,7170.47×
Florida49,3290.63×
New York43,7030.67×
Minnesota43,4872.62×
Pennsylvania40,0011.02×
Ohio39,0941.09×
Michigan38,2461.26×
Wisconsin33,8301.94×
Illinois33,7910.87×
North Carolina25,3560.73×
Indiana23,9881.13×
Georgia23,8050.67×
Missouri21,9601.18×
Tennessee21,4810.92×
Washington19,2190.83×
Virginia18,0360.64×
Arizona17,5130.74×
New Jersey17,2300.58×
Colorado16,2870.89×
Iowa15,9431.67×
Kentucky14,8761.02×
Massachusetts14,1300.62×
Oklahoma13,9521.08×
South Carolina13,0060.75×
Alabama12,2150.75×
Oregon11,4930.86×
Kansas11,0071.2×
Maryland10,5100.53×
Louisiana10,1650.68×
Arkansas9,2990.97×
Utah9,2560.89×
Connecticut8,8120.76×
Nebraska8,3471.44×
Nevada7,2420.65×
Idaho6,9161.19×
Mississippi6,7390.71×
West Virginia5,6981.06×
Montana5,3961.68×
North Dakota5,2192.19×
South Dakota5,1361.92×
Maine5,0831.22×
New Mexico5,0800.87×
New Hampshire4,7011.03×
Alaska2,8591.15×
Rhode Island2,6180.71×
Wyoming2,3491.37×
Vermont2,2361.1×
Delaware2,0800.65×
Hawaii2,0680.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grumpy Old Men (film) audience
BrandAffinityCategory
Pillow2.16×Home & Garden
Temple Grandin2.87×Literature
Jack White1.69×Movies & TV
Enfamil2.07×Kids & Family
Paul Dano1.62×Movies & TV
County council1.54×Politics & Society
Mike Conley, Jr.2.23×Sports
ABC iview3.09×Movies & TV
Darlene Love1.63×Movies & TV
Pendleton, Oregon1.73×Travel & Leisure
Novelty item1.57×Literature
CAD/CAM dentistry1.73×Health
Hollister, California1.61×Travel & Leisure
Pyrite2.06×Business & Career
Riffle2.84×Politics & Society
Minestrone1.99×Food & Beverages
Astellas Pharma1.51×Health
Assassin's Creed II: Discovery2.92×Games
100 metres hurdles1.6×Sports
aslan2.32×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grumpy Old Men (film) audience
TraitClusterScore
TraditionCONSERVATISM1.49
IndividualismJOY1.46
Career OrientationPOWER1.46
ExtroversionTHRILL1.37
Community OrientationOPEN1.35
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Grumpy Old Men (film)
CountryShare
United States89.6%
Germany6.6%
Italy3.8%

See Grumpy Old Men (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Grumpy Old Men (film) have in United States?

Grumpy Old Men (film) has an estimated audience of 1,159,377 people in United States, concentrated in Texas and California.

What is the gender split and age of Grumpy Old Men (film) fans?

44.8% of Grumpy Old Men (film) fans are female, 55.2% are male, with an average age of 44.2 years.

Which brands do Grumpy Old Men (film) fans like most?

Grumpy Old Men (film) fans show strongest brand affinity for Pillow (2.16×), Temple Grandin (2.87×), and Jack White (1.69×) over the country average.

Where do Grumpy Old Men (film) fans live in United States?

Grumpy Old Men (film) fans in United States are most concentrated in Texas (reach 61,307), California (reach 59,717), and Florida (reach 49,329). These three regions account for the largest share of the active audience.

What other brands do Grumpy Old Men (film) fans also like?

Beyond Grumpy Old Men (film) itself, the audience over-indexes on Temple Grandin (2.87×), Jack White (1.69×), Enfamil (2.07×), and Paul Dano (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grumpy Old Men (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.