Gus Van Sant Audience in United States

Gus Van Sant logo

Gus Van Sant has an estimated audience of 309,585 people in United States. 48.9% are female, 51.1% are male, average age 40.6. Top regions: California, New York, Texas. Top brand affinities: Home equity, La Jolla, The Historian, Kāhala, Hawaii, Temple Grandin.

The average Gus Van Sant fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Home equity, La Jolla, The Historian, with strongest over-indexing on Home equity (9.71× the country average). Demographically, the Gus Van Sant audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Gus Van Sant fans

Demographic split for Gus Van Sant audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.6
Estimated audience size309,585

Audience persona

The typical Gus Van Sant fan in United States is balanced, around 40.6 years old, with strong Tradition tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Gus Van Sant in United States
RegionReachAffinity
California55,2811.62×
New York30,5571.77×
Texas19,6480.74×
Florida15,1680.72×
Illinois12,0171.17×
Oregon11,5043.24×
Pennsylvania10,5731.01×
Massachusetts8,9611.47×
Washington8,8601.43×
Ohio8,8220.93×
New Jersey8,3651.06×
North Carolina7,7470.83×
Georgia7,6550.8×
Kentucky7,4541.92×
Virginia6,9550.92×
Michigan6,6380.82×
Arizona6,6221.05×
Colorado5,2371.07×
Indiana4,9830.88×
Tennessee4,9570.8×
Maryland4,4770.84×
Minnesota4,3530.98×
Missouri4,2320.85×
Connecticut3,8521.24×
Wisconsin3,8200.82×
Louisiana3,1700.79×
South Carolina3,1140.67×
Oklahoma2,6140.76×
Alabama2,6100.6×
Nevada2,5730.86×
Utah2,3380.84×
Kansas1,8700.77×
Arkansas1,8130.71×
Iowa1,7900.7×
Idaho1,6341.05×
Rhode Island1,4761.5×
New Mexico1,4610.94×
New Hampshire1,4021.15×
Washington, District of Columbia1,3391.44×
Maine1,2721.15×
Mississippi1,2160.48×
Hawaii1,0660.8×
Nebraska1,0020.65×
West Virginia8170.57×
Montana7840.91×
Vermont7591.4×
Delaware5820.68×
Alaska5260.79×
South Dakota4680.65×
North Dakota3700.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gus Van Sant audience
BrandAffinityCategory
Home equity9.71×Home & Garden
La Jolla20×Travel & Leisure
The Historian33.02×Literature
Kāhala, Hawaii31.12×Travel & Leisure
Temple Grandin8.95×Literature
Historic site4.55×Arts & Culture
Elsword16.88×Games
Gloria8.77×Music & Radio
Kaytee26.26×Pets & Animals
Vocal harmony4.17×Music & Radio
Guitarist (magazine)10.11×Music & Radio
Israel1.85×Travel & Leisure
headspace7.25×Health
Theocracy6.22×Music & Radio
KiwiCo5.35×Kids & Family
This Is Spinal Tap6.24×Movies & TV
Non-celiac gluten sensitivity8.37×Health
Wok4.87×Food & Beverages
Canton, Georgia13.53×Travel & Leisure
Horeca11.37×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gus Van Sant audience
TraitClusterScore
TraditionCONSERVATISM1.91
Community OrientationOPEN1.45
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.37
MindfulnessBALANCE1.26
Risk AppetiteTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Gus Van Sant
CountryShare
United States38.8%
France12.6%
Italy11.5%

See Gus Van Sant audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Gus Van Sant have in United States?

Gus Van Sant has an estimated audience of 309,585 people in United States, concentrated in California and New York.

What is the gender split and age of Gus Van Sant fans?

48.9% of Gus Van Sant fans are female, 51.1% are male, with an average age of 40.6 years.

Which brands do Gus Van Sant fans like most?

Gus Van Sant fans show strongest brand affinity for Home equity (9.71×), La Jolla (20×), and The Historian (33.02×) over the country average.

Where do Gus Van Sant fans live in United States?

Gus Van Sant fans in United States are most concentrated in California (reach 55,281), New York (reach 30,557), and Texas (reach 19,648). These three regions account for the largest share of the active audience.

What other brands do Gus Van Sant fans also like?

Beyond Gus Van Sant itself, the audience over-indexes on La Jolla (20×), The Historian (33.02×), Kāhala, Hawaii (31.12×), and Temple Grandin (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gus Van Sant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.