Hilarie Burton Audience in United States

Hilarie Burton logo

Hilarie Burton has an estimated audience of 1,905,177 people in United States. 86.1% are female, 13.9% are male, average age 29.8. Top regions: California, Texas, Florida. Top brand affinities: Whataburger, Saving, Collectable, Mortgage insurance, REO Speedwagon.

The average Hilarie Burton fan in United States is 29.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Whataburger, Saving, Collectable, with strongest over-indexing on Whataburger (2.29× the country average). Demographically, the Hilarie Burton audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Hilarie Burton fans

Demographic split for Hilarie Burton audience in United States
MetricValue
Female86.1%
Male13.9%
Average age29.8
Estimated audience size1,905,177

Audience persona

The typical Hilarie Burton fan in United States is more female, around 29.8 years old, with strong Extroversion tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Hilarie Burton in United States
RegionReachAffinity
California199,0550.95×
Texas172,8421.06×
Florida116,1120.9×
New York104,1050.98×
North Carolina67,6231.18×
Ohio66,0181.12×
Pennsylvania65,7451.02×
Illinois65,6141.03×
Georgia56,5370.96×
Michigan51,7821.04×
Virginia47,9411.03×
New Jersey46,0940.95×
Tennessee44,6271.17×
Arizona43,0161.11×
Washington38,2871×
Indiana37,9701.09×
Massachusetts36,3370.97×
Missouri35,7131.16×
Wisconsin30,6781.07×
South Carolina30,4741.06×
Alabama29,6951.12×
Minnesota29,4831.08×
Colorado28,8380.96×
Kentucky28,2241.18×
Maryland27,4710.84×
Oklahoma24,7041.17×
Louisiana23,2880.95×
Oregon21,6400.99×
Utah21,3941.25×
Connecticut18,7320.98×
Arkansas16,6541.06×
Iowa16,3631.04×
Kansas16,0731.07×
Nevada15,6400.85×
Mississippi14,6920.94×
Idaho10,8861.14×
Nebraska9,7861.02×
West Virginia9,0341.02×
New Mexico7,7150.81×
New Hampshire7,5111×
Maine6,5530.96×
Hawaii6,4670.79×
Montana5,3271.01×
Rhode Island5,1140.84×
Delaware4,1790.79×
South Dakota4,1460.94×
North Dakota4,0121.02×
Washington, District of Columbia3,8210.67×
Alaska3,5100.86×
Vermont2,7640.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilarie Burton audience
BrandAffinityCategory
Whataburger2.29×Food & Beverages
Saving3.08×Business & Career
Collectable1.63×Kids & Family
Mortgage insurance3.02×Business & Career
REO Speedwagon3.27×Music & Radio
Gary Clark, Jr.5.74×Music & Radio
Temple Grandin2.65×Literature
Buenavista (Madrid)3.08×Travel & Leisure
WFTS-TV2.03×Movies & TV
English literature1.67×Literature
The Professor (Gilligan's Island)3.32×
Box lacrosse2×Sports
Gaelic football1.58×Sports
Monroe Carell Jr. Children's Hospital at Vanderbilt4.23×Travel & Leisure
Sacred Heart Catholic Church (Dubuque, Iowa)2.24×Politics & Society
Newtown, Bucks County, Pennsylvania4.07×Travel & Leisure
Lindsey Shaw1.86×Movies & TV
Jorja Fox2.97×Movies & TV
Nielsen Corporation3.43×Business & Career
ABC iview2.86×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilarie Burton audience
TraitClusterScore
ExtroversionTHRILL1.6
Price SensitivityPREMIUM1.33
LGBTQ+ IdentityOPEN1.31
Pet OwnershipJOY1.27
CreativityOPEN1.24
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Hilarie Burton
CountryShare
United States39.0%
Brazil6.4%
Germany5.8%

See Hilarie Burton audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Hilarie Burton have in United States?

Hilarie Burton has an estimated audience of 1,905,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Hilarie Burton fans?

86.1% of Hilarie Burton fans are female, 13.9% are male, with an average age of 29.8 years.

Which brands do Hilarie Burton fans like most?

Hilarie Burton fans show strongest brand affinity for Whataburger (2.29×), Saving (3.08×), and Collectable (1.63×) over the country average.

Where do Hilarie Burton fans live in United States?

Hilarie Burton fans in United States are most concentrated in California (reach 199,055), Texas (reach 172,842), and Florida (reach 116,112). These three regions account for the largest share of the active audience.

What other brands do Hilarie Burton fans also like?

Beyond Hilarie Burton itself, the audience over-indexes on Saving (3.08×), Collectable (1.63×), Mortgage insurance (3.02×), and REO Speedwagon (3.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilarie Burton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.