Hit record Audience in United States

Hit record logo

Hit record has an estimated audience of 2,181,924 people in United States. 49.5% are female, 50.5% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Whataburger, Ironmongery, Springfield, Illinois, Pendleton, Oregon, CAD/CAM dentistry.

The average Hit record fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Whataburger, Ironmongery, Springfield, Illinois, with strongest over-indexing on Whataburger (1.65× the country average). Demographically, the Hit record audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Record label

Demographics of Hit record fans

Demographic split for Hit record audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.1
Estimated audience size2,181,924

Audience persona

The typical Hit record fan in United States is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Hit record in United States
RegionReachAffinity
California276,4191.15×
Texas157,4350.84×
New York126,9491.04×
Washington120,9172.76×
Florida87,1850.59×
Illinois64,3610.89×
Pennsylvania53,9570.73×
New Jersey51,9860.94×
Ohio44,4780.66×
Georgia42,4510.63×
Arizona42,4130.95×
Connecticut41,8791.91×
Missouri38,7621.1×
North Carolina38,4560.59×
Massachusetts38,4050.89×
Virginia37,7330.71×
Michigan36,8980.65×
Tennessee33,0990.76×
Colorado32,1190.93×
Oregon27,9421.12×
Indiana26,0150.65×
Maryland21,8540.58×
Wisconsin20,7970.63×
Minnesota19,6750.63×
South Carolina19,1700.58×
Oklahoma17,4760.72×
Nevada17,3290.82×
Louisiana17,1070.61×
Kansas16,0050.93×
Utah15,3050.78×
Alabama15,2000.5×
Kentucky14,9560.55×
Arkansas13,2080.73×
Mississippi13,1190.73×
Iowa12,6620.7×
Idaho10,6680.97×
New Mexico10,4310.95×
New Hampshire10,1131.18×
West Virginia9,3860.92×
Rhode Island9,1911.32×
Hawaii8,9170.95×
Nebraska8,7380.8×
Alaska8,6461.85×
Maine8,6111.1×
Washington, District of Columbia8,5431.3×
Montana8,1651.35×
South Dakota7,4391.48×
Vermont7,3451.92×
North Dakota7,2431.62×
Wyoming7,0092.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hit record audience
BrandAffinityCategory
Whataburger1.65×Food & Beverages
Ironmongery1.83×Home & Garden
Springfield, Illinois1.64×Travel & Leisure
Pendleton, Oregon1.57×Travel & Leisure
CAD/CAM dentistry1.56×Health
Davos1.51×Travel & Leisure
Cachaça1.62×Food & Beverages
Hypnagogia1.65×Health
Riffle1.72×Politics & Society
Assassin's Creed II: Discovery1.87×Games
Jamnalal Bajaj Institute of Management Studies1.72×Business & Career
Jebel Ali Free Zone1.7×Business & Career
Pipe Bueno1.55×Music & Radio
Seven Sister States1.59×
IPKO1.77×Business & Career
JC1.67×
Cacciucco1.67×Food & Beverages
Argenteuil1.78×Travel & Leisure
JBPM1.83×
Tigre, Buenos Aires1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hit record audience
TraitClusterScore
IndulgenceJOY1.21
Social Media UsageJOY1.18
IndividualismJOY1.06
Need for SecurityCONSERVATISM1.06
TraditionCONSERVATISM1.05
SpiritualityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Hit record
CountryShare
United States39.9%
United Kingdom8.8%
Germany7.0%

See Hit record audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Hit record have in United States?

Hit record has an estimated audience of 2,181,924 people in United States, concentrated in California and Texas.

What is the gender split and age of Hit record fans?

49.5% of Hit record fans are female, 50.5% are male, with an average age of 41.1 years.

Which brands do Hit record fans like most?

Hit record fans show strongest brand affinity for Whataburger (1.65×), Ironmongery (1.83×), and Springfield, Illinois (1.64×) over the country average.

Where do Hit record fans live in United States?

Hit record fans in United States are most concentrated in California (reach 276,419), Texas (reach 157,435), and New York (reach 126,949). These three regions account for the largest share of the active audience.

What other brands do Hit record fans also like?

Beyond Hit record itself, the audience over-indexes on Ironmongery (1.83×), Springfield, Illinois (1.64×), Pendleton, Oregon (1.57×), and CAD/CAM dentistry (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hit record. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.