Rascasse Audience Intelligence

Home Bargains Target Market in United States

A data profile of the people who buy, follow and care about Home Bargains in United States — modelled from more than twelve digital signal sources. Home Bargains has an estimated audience of 554,071 people in United States.

#3545among Brand in United States#488in Shopping

The average Home Bargains fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Bargains profile in United States.

Audience size
554K
in United States
Gender
64.8%♀
35.2% male
Age
41.7
average years
Country rank
#34486
Brand in United States
Fig. 01

Search interest · 12-month trend

+133%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Home Bargains

64.8% are female, 35.2% are male, average age 41.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Home Bargains audience in United States
MetricValue
Female64.8%
Male35.2%
Average age41.7
Estimated audience size554,071
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Home Bargains audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4920%
50+28%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Home Bargains audience comes from United States.

Worldwide audience distribution share by country for Home Bargains
CountryShare
United Kingdom90.1%
United States3.3%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Bargains audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Bargains customers by region in United States
#RegionReachAffinity×
01New York~50K1.72×
02California~100K1.63×
03Washington, District of Columbia~2K1.51×
04Florida~50K1.30×
05Wyoming~1K1.30×
06New Jersey~20K1.20×
07Kentucky~8K1.19×
08Ohio~20K1.17×
09Texas~50K1.14×
10Virginia~20K1.14×
11Kansas~5K1.09×
12Tennessee~10K1.08×
13Georgia~20K1.05×
14West Virginia~3K1.04×
15Alaska~1K1.03×
16Illinois~20K1.01×
17North Carolina~20K1.00×
18Washington~10K1.00×
19Louisiana~7K1.00×
20Mississippi~5K1.00×
21North Dakota~1K1.00×
22Colorado~9K0.99×
23South Carolina~8K0.99×
24Alabama~8K0.99×
25Pennsylvania~20K0.98×
26Massachusetts~10K0.98×
27Maine~2K0.98×
28Nevada~5K0.97×
29Rhode Island~2K0.97×
30South Dakota~1K0.97×
31Indiana~10K0.96×
32New Hampshire~2K0.96×
33Delaware~1K0.95×
34Arkansas~4K0.94×
35Montana~1K0.94×
36Arizona~10K0.93×
37Oklahoma~6K0.93×
38New Mexico~3K0.93×
39Connecticut~5K0.92×
40Nebraska~3K0.92×
41Michigan~10K0.91×
42Maryland~9K0.91×
43Iowa~4K0.91×
44Missouri~8K0.90×
45Idaho~2K0.90×
46Hawaii~2K0.89×
47Oregon~5K0.87×
48Utah~4K0.87×
49Wisconsin~7K0.83×
50Minnesota~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Home Bargains, United States
0.78×1.00×1.72×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Home Bargains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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