Hood (headgear) Audience in United States

Hood (headgear) logo

Hood (headgear) has an estimated audience of 2,238,251 people in United States. 60.5% are female, 39.5% are male, average age 31.6. Top regions: California, Texas, Missouri. Top brand affinities: Highland games, Temple Grandin, Ellen Burstyn, Thom Browne, Warren Zevon.

The average Hood (headgear) fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Highland games, Temple Grandin, Ellen Burstyn, with strongest over-indexing on Highland games (2.37× the country average). Demographically, the Hood (headgear) audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hood (headgear) fans

Demographic split for Hood (headgear) audience in United States
MetricValue
Female60.5%
Male39.5%
Average age31.6
Estimated audience size2,238,251

Audience persona

The typical Hood (headgear) fan in United States is more female, around 31.6 years old, with strong Extroversion tendencies and a notable affinity for Highland games.

Top regions in United States

Top regions ranked by reach for Hood (headgear) in United States
RegionReachAffinity
California321,2731.31×
Texas209,9721.09×
Missouri191,0275.29×
New York167,0511.34×
Florida164,7961.09×
Illinois83,6711.12×
Pennsylvania75,0651×
Georgia71,8181.04×
New Jersey67,1961.18×
North Carolina62,4060.93×
Virginia55,5161.02×
Massachusetts54,9351.25×
Ohio51,2930.74×
Washington47,6231.06×
Michigan47,5470.81×
Alabama46,3051.48×
Maryland45,3541.18×
Mississippi38,0952.07×
Indiana36,5950.89×
Arizona36,2730.79×
Tennessee35,9020.8×
Louisiana28,4660.99×
Colorado28,4320.81×
South Carolina27,6830.82×
Oregon24,8300.97×
Wisconsin23,7730.71×
Minnesota23,5710.73×
Connecticut23,4751.05×
Kentucky21,9240.78×
Oklahoma17,7820.72×
Nevada17,4830.81×
Utah15,7020.78×
Kansas14,7940.84×
Arkansas14,3820.78×
Iowa12,8030.69×
New Hampshire9,2601.05×
Hawaii8,4570.88×
Washington, District of Columbia8,0591.2×
Nebraska7,8930.7×
Maine7,1880.9×
West Virginia6,7480.65×
New Mexico6,6130.59×
Idaho6,3590.57×
Rhode Island5,6950.8×
Delaware5,2770.85×
Montana3,3770.54×
Vermont3,3150.84×
Alaska3,2460.68×
South Dakota2,7420.53×
North Dakota2,7180.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hood (headgear) audience
BrandAffinityCategory
Highland games2.37×Sports
Temple Grandin1.64×Literature
Ellen Burstyn1.91×Movies & TV
Thom Browne1.89×Fashion & Accessoires
Warren Zevon1.52×Music & Radio
E-box1.58×Health
Kashubia5.98×Travel & Leisure
Oil and gas law in the United States1.65×Politics & Society
iPEC Coaching2.15×Business & Career
Ipoh1.61×Travel & Leisure
JcrOffroad2.08×Shopping
Bugzy Malone2.51×Music & Radio
WOFL2.18×Movies & TV
Two-Lane Blacktop1.68×Movies & TV
Cash Cab (U.S. game show)1.53×Movies & TV
York Minster1.64×Travel & Leisure
Sin Embargo MX1.6×News
The Pharcyde1.76×Music & Radio
Ipiales1.95×Travel & Leisure
richard speight jr1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hood (headgear) audience
TraitClusterScore
ExtroversionTHRILL1.61
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.24
CreativityOPEN1.2
IndulgenceJOY1.18
SustainabilityBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Hood (headgear)
CountryShare
United States48.8%
United Kingdom7.0%
Japan5.3%

See Hood (headgear) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hood (headgear) have in United States?

Hood (headgear) has an estimated audience of 2,238,251 people in United States, concentrated in California and Texas.

What is the gender split and age of Hood (headgear) fans?

60.5% of Hood (headgear) fans are female, 39.5% are male, with an average age of 31.6 years.

Which brands do Hood (headgear) fans like most?

Hood (headgear) fans show strongest brand affinity for Highland games (2.37×), Temple Grandin (1.64×), and Ellen Burstyn (1.91×) over the country average.

Where do Hood (headgear) fans live in United States?

Hood (headgear) fans in United States are most concentrated in California (reach 321,273), Texas (reach 209,972), and Missouri (reach 191,027). These three regions account for the largest share of the active audience.

What other brands do Hood (headgear) fans also like?

Beyond Hood (headgear) itself, the audience over-indexes on Temple Grandin (1.64×), Ellen Burstyn (1.91×), Thom Browne (1.89×), and Warren Zevon (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hood (headgear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.