Rascasse Audience Intelligence

In This Moment Audience in United States

A data profile of the people who buy, follow and care about In This Moment in United States — modelled from more than twelve digital signal sources. In This Moment has an estimated audience of 517,578 people in United States.

#8684among Person in United States#5016in Music & Radio

The average In This Moment fan in United States is 37.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, California.

Top brand affinities include Deftones, Headlamp, Hollywood Undead, with strongest over-indexing on Deftones (54.47× the country average).

Demographically, the In This Moment audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical In This Moment fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Deftones.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the In This Moment profile in United States.

Audience size
518K
in United States
Gender
44.3%♀
55.7% male
Age
37.4
average years
Country rank
#35895
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of In This Moment fans

44.3% are female, 55.7% are male, average age 37.4.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for In This Moment audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.4
Estimated audience size517,578
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the In This Moment audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3925%
40-4923%
50+10%
Fig. 04

Worldwide distribution

65.1%

of the worldwide In This Moment audience comes from United States.

Worldwide audience distribution share by country for In This Moment
CountryShare
United States65.1%
Italy4.4%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the In This Moment audience in United States is strongest.

Fig. 05

Top regions by affinity

In This Moment fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K2.91×
02Idaho~7K2.56×
03North Dakota~2K2.16×
04Iowa~8K1.78×
05West Virginia~5K1.77×
06Montana~3K1.73×
07Wisconsin~10K1.64×
08South Dakota~2K1.53×
09New Mexico~4K1.50×
10Nebraska~4K1.49×
11Missouri~10K1.39×
12Colorado~10K1.37×
13Ohio~20K1.27×
14Kansas~5K1.26×
15Utah~6K1.17×
16Kentucky~8K1.16×
17New Hampshire~2K1.13×
18Tennessee~10K1.12×
19Indiana~10K1.09×
20Oklahoma~6K1.04×
21Michigan~10K1.03×
22Minnesota~8K0.98×
23Pennsylvania~20K0.94×
24Arkansas~4K0.94×
25Maine~2K0.92×
26Louisiana~6K0.91×
27Oregon~6K0.91×
28Nevada~5K0.91×
29Alaska~1K0.90×
30Washington~10K0.88×
31Alabama~7K0.87×
32Texas~30K0.73×
33Illinois~10K0.73×
34North Carolina~10K0.73×
35Virginia~9K0.69×
36Mississippi~3K0.69×
37Arizona~8K0.67×
38South Carolina~5K0.66×
39Delaware<1K0.61×
40Rhode Island~1K0.60×
41Hawaii~1K0.59×
42Georgia~9K0.55×
43Connecticut~3K0.52×
44Washington, District of Columbia<1K0.52×
45New York~10K0.49×
46Florida~20K0.46×
47Massachusetts~5K0.46×
48Maryland~4K0.46×
49New Jersey~5K0.37×
50California~20K0.34×
Fig. 06

Affinity by region

Affinity by region — In This Moment, United States
0.34×1.00×2.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the In This Moment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for In This Moment audience
#·InterestCategoryAffinity×
01Hollywood UndeadMusic & Radio71.97×
02DeftonesMusic & Radio54.47×
03Insane Clown PosseMusic & Radio34.82×
04Three Days GraceMusic & Radio32.10×
05RammsteinMusic & Radio29.27×
06Five Finger Death PunchMusic & Radio28.73×
07Corey TaylorMusic & Radio25.69×
08Slipknot (band)Music & Radio25.47×
09EnyaMusic & Radio24.60×
10HeadlampCars & Mobility24.22×
11Falling in ReverseMusic & Radio22.42×
12System of a DownMusic & Radio18.29×
13Limp BizkitMusic & Radio16.51×
14Alice Cooper (band)Music & Radio14.55×
15EvanescenceMusic & Radio14.46×
16Thrash metalMusic & Radio11.05×
17Ozzy OsbourneMusic & Radio10.79×
18Death metalMusic & Radio8.79×
19Britney SpearsMusic & Radio4.23×
20Panda ExpressFood & Beverages3.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the In This Moment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by In This Moment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
ExtroversionTHRILL2.62×
IndividualismJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by In This Moment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.66×
Quality AwarenessPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does In This Moment have in United States?

In This Moment has an estimated audience of 517,578 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of In This Moment fans?

44.3% of In This Moment fans are female, 55.7% are male, with an average age of 37.4 years.

03

Which brands do In This Moment fans like most?

In This Moment fans show strongest brand affinity for Deftones (54.47×), Headlamp (24.22×), and Hollywood Undead (71.97×) over the country average.

04

Where do In This Moment fans live in United States?

In This Moment fans in United States are most concentrated in Texas (reach ~30K), Ohio (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do In This Moment fans also like?

Beyond In This Moment itself, the audience over-indexes on Headlamp (24.22×), Hollywood Undead (71.97×), Insane Clown Posse (34.82×), and Slipknot (band) (25.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See In This Moment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for In This Moment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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