In This Moment Audience in United States

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In This Moment has an estimated audience of 548,142 people in United States. 44.3% are female, 55.7% are male, average age 37.4. Top regions: Texas, Ohio, California. Top brand affinities: Winemaking, Dog breed, Gift registry, Monmouth County, New Jersey, Israel.

The average In This Moment fan in United States is 37.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, California. Top brand affinities include Winemaking, Dog breed, Gift registry, with strongest over-indexing on Winemaking (23.86× the country average). Demographically, the In This Moment audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of In This Moment fans

Demographic split for In This Moment audience in United States
MetricValue
Female44.3%
Male55.7%
Average age37.4
Estimated audience size548,142

Audience persona

The typical In This Moment fan in United States is more male, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for In This Moment in United States
RegionReachAffinity
Texas36,2780.77×
Ohio23,2911.38×
California19,5280.32×
Florida18,7760.51×
Pennsylvania18,1530.98×
Michigan16,2231.13×
New York15,6080.51×
Illinois14,8550.81×
Wisconsin13,4561.63×
Missouri12,8431.45×
North Carolina12,4210.75×
Colorado11,2441.3×
Indiana11,1821.12×
Tennessee10,6430.97×
Washington10,6060.96×
Virginia9,4530.71×
Georgia8,9200.53×
Minnesota8,0661.03×
Iowa7,9701.76×
Kentucky7,6271.11×
Louisiana7,2281.02×
Alabama7,1500.93×
Arizona7,1460.64×
Idaho7,0702.57×
Oregon6,3671.01×
Oklahoma6,3211.04×
Utah6,2991.28×
Kansas5,7141.32×
South Carolina5,3830.65×
Massachusetts4,7470.44×
West Virginia4,6191.81×
New Jersey4,5460.33×
Nevada4,2600.8×
Arkansas4,0750.9×
Nebraska3,8961.42×
Maryland3,4800.37×
New Mexico3,4551.26×
North Dakota2,8272.51×
Montana2,8051.84×
New Hampshire2,7311.26×
Mississippi2,7250.6×
Connecticut2,4160.44×
South Dakota2,1701.71×
Maine1,7290.88×
Wyoming1,2921.59×
Alaska8610.73×
Rhode Island6620.38×
Vermont6570.68×
Delaware5880.39×
Washington, District of Columbia4360.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for In This Moment audience
BrandAffinityCategory
Winemaking23.86×Food & Beverages
Dog breed3.51×Pets & Animals
Gift registry26.39×Kids & Family
Monmouth County, New Jersey12.25×Travel & Leisure
Israel2.58×Travel & Leisure
3D printing2.92×Technology & Electronics
Parris Goebel36.27×Movies & TV
Google Photos2.68×Technology & Electronics
Celtic mythology10.21×Arts & Culture
Home staging5.45×Home & Garden
Captain America (1990 film)4.15×Movies & TV
Hutton, Lancashire31.52×Travel & Leisure
Home Delivery2.57×Food & Beverages
Edelman (firm)16.86×Business & Career
Jasmine Star26.75×Business & Career
JDSU2.05×Business & Career
Corona (band)3.61×Music & Radio
Saving1.83×Business & Career
Ghost the Musical16.01×Music & Radio
Grinch2.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by In This Moment audience
TraitClusterScore
ExtroversionTHRILL3.02
PatriotismCONSERVATISM1.49
MindfulnessBALANCE1.19
TraditionCONSERVATISM1.16
IndividualismJOY1.09
Social Media UsageJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for In This Moment
CountryShare
United States66.3%
Italy4.3%
Germany3.8%

See In This Moment audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does In This Moment have in United States?

In This Moment has an estimated audience of 548,142 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of In This Moment fans?

44.3% of In This Moment fans are female, 55.7% are male, with an average age of 37.4 years.

Which brands do In This Moment fans like most?

In This Moment fans show strongest brand affinity for Winemaking (23.86×), Dog breed (3.51×), and Gift registry (26.39×) over the country average.

Where do In This Moment fans live in United States?

In This Moment fans in United States are most concentrated in Texas (reach 36,278), Ohio (reach 23,291), and California (reach 19,528). These three regions account for the largest share of the active audience.

What other brands do In This Moment fans also like?

Beyond In This Moment itself, the audience over-indexes on Dog breed (3.51×), Gift registry (26.39×), Monmouth County, New Jersey (12.25×), and Israel (2.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for In This Moment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.