Infuser Audience in United States
Infuser has an estimated audience of 378,431 people in United States. 64.0% are female, 36.0% are male, average age 49.5. Top brand affinities: Public speaking, CAC 40, Sears, Socialist Federal Republic of Yugoslavia, Tierra Cali.
Top brand affinities include Public speaking, CAC 40, Sears, with strongest over-indexing on Public speaking (2.4× the country average). Demographically, the Infuser audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Infuser fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 49.5 |
| Estimated audience size | 378,431 |
Audience persona
The typical Infuser fan in United States is more female, around 49.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Public speaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Public speaking | 2.4× | Politics & Society |
| CAC 40 | 2.06× | Business & Career |
| Sears | 1.6× | Shopping |
| Socialist Federal Republic of Yugoslavia | 5.77× | Politics & Society |
| Tierra Cali | 1.77× | Travel & Leisure |
| Tierra caliente | 1.73× | Travel & Leisure |
| Cachaça | 4.64× | Food & Beverages |
| Cachorros | 2.48× | Pets & Animals |
| Cadbury World | 1.69× | Travel & Leisure |
| Cachorros | 1.59× | Pets & Animals |
| E-box | 1.53× | Health |
| Ural Mountains | 1.57× | Travel & Leisure |
| Duranguense | 1.65× | Music & Radio |
| Indiana University School of Medicine | 1.86× | Business & Career |
| James M. Cain | 5.15× | Literature |
| Dots and Boxes | 1.92× | |
| Cachapa | 3.44× | Food & Beverages |
| Manizales | 1.74× | Travel & Leisure |
| Cache Cache | 2.74× | Fashion & Accessoires |
| Mount Takao | 1.94× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.6 |
| Travelling | THRILL | 1.44 |
| Mindfulness | BALANCE | 1.43 |
| Family Orientation | CONSERVATISM | 1.34 |
| Quality Awareness | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.0% |
| Taiwan | 11.2% |
| Germany | 6.8% |
See Infuser audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Infuser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.