Jack Benny Audience in United States

Jack Benny logo

Jack Benny has an estimated audience of 332,765 people in United States. 39.3% are female, 60.7% are male, average age 51.6. Top regions: California, New York, Texas. Top brand affinities: Collectable, Whataburger, Pillow, Saving, Mortgage insurance.

The average Jack Benny fan in United States is 51.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Collectable, Whataburger, Pillow, with strongest over-indexing on Collectable (1.66× the country average). Demographically, the Jack Benny audience skews more male with an average age of 51.6, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Jack Benny fans

Demographic split for Jack Benny audience in United States
MetricValue
Female39.3%
Male60.7%
Average age51.6
Estimated audience size332,765

Audience persona

The typical Jack Benny fan in United States is more male, around 51.6 years old, with strong Community Orientation tendencies and a notable affinity for Collectable.

Top regions in United States

Top regions ranked by reach for Jack Benny in United States
RegionReachAffinity
California32,2260.88×
New York20,3941.1×
Texas20,3300.71×
Florida19,7170.88×
Illinois16,9191.53×
Pennsylvania14,0301.25×
Ohio12,8071.25×
Michigan9,6671.11×
New Jersey9,2541.09×
North Carolina9,1030.91×
Indiana7,7631.28×
Virginia7,6130.94×
Georgia7,5220.73×
Missouri7,4331.39×
Tennessee7,0701.06×
Arizona6,8781.01×
Massachusetts6,8191.04×
Wisconsin6,7591.35×
Washington6,0150.9×
Maryland5,3830.94×
Minnesota5,3441.12×
Kentucky4,7131.13×
South Carolina4,5360.91×
Alabama4,5210.97×
Connecticut4,3291.3×
Colorado4,1390.79×
Oregon4,1031.08×
Oklahoma4,0251.09×
Louisiana3,7500.87×
Iowa3,4741.27×
Nevada2,9940.93×
Kansas2,8361.08×
Arkansas2,7881.02×
Mississippi2,3410.85×
Utah2,2170.74×
New Mexico1,6390.98×
Idaho1,5700.94×
West Virginia1,5491×
Nebraska1,4380.86×
New Hampshire1,3331.02×
Maine1,2971.09×
Rhode Island1,2211.15×
Delaware1,0061.1×
Washington, District of Columbia8460.85×
Montana8350.9×
Hawaii7980.56×
South Dakota6120.8×
North Dakota5730.84×
Vermont5690.97×
Alaska4920.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Benny audience
BrandAffinityCategory
Collectable1.66×Kids & Family
Whataburger1.6×Food & Beverages
Pillow1.79×Home & Garden
Saving2.13×Business & Career
Mortgage insurance2.26×Business & Career
Paul Dano2.17×Movies & TV
Jack White1.8×Movies & TV
Temple Grandin2.6×Literature
Gaelic football2.01×Sports
Artistic inspiration1.6×Arts & Culture
Enfamil1.85×Kids & Family
Julio Cesar Chavez Jr.1.79×Sports
REO Speedwagon1.84×Music & Radio
Arutz Sheva1.6×News
Ironmongery2.24×Home & Garden
Artillery2.82×Music & Radio
Mike Conley, Jr.1.73×Sports
Gary Clark, Jr.2.19×Music & Radio
ABC iview2.46×Movies & TV
International University of Business Agriculture and Technology1.6×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Benny audience
TraitClusterScore
Community OrientationOPEN1.81
LGBTQ+ IdentityOPEN1.7
IndividualismJOY1.47
TraditionCONSERVATISM1.47
Family OrientationCONSERVATISM1.44
Design AffinityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Jack Benny
CountryShare
United States96.1%
Germany2.7%
Italy1.2%

See Jack Benny audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Jack Benny have in United States?

Jack Benny has an estimated audience of 332,765 people in United States, concentrated in California and New York.

What is the gender split and age of Jack Benny fans?

39.3% of Jack Benny fans are female, 60.7% are male, with an average age of 51.6 years.

Which brands do Jack Benny fans like most?

Jack Benny fans show strongest brand affinity for Collectable (1.66×), Whataburger (1.6×), and Pillow (1.79×) over the country average.

Where do Jack Benny fans live in United States?

Jack Benny fans in United States are most concentrated in California (reach 32,226), New York (reach 20,394), and Texas (reach 20,330). These three regions account for the largest share of the active audience.

What other brands do Jack Benny fans also like?

Beyond Jack Benny itself, the audience over-indexes on Whataburger (1.6×), Pillow (1.79×), Saving (2.13×), and Mortgage insurance (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Benny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.