Janesville, Wisconsin Audience in United States
Janesville, Wisconsin has an estimated audience of 355,290 people in United States. 54.8% are female, 45.2% are male, average age 39.3. Top brand affinities: Mad About You, Tuscany, Julio Cesar Chavez Jr., Aleksander Barkov, Jr., Cagayan.
Top brand affinities include Mad About You, Tuscany, Julio Cesar Chavez Jr., with strongest over-indexing on Mad About You (11.45× the country average). Demographically, the Janesville, Wisconsin audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Janesville, Wisconsin fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 39.3 |
| Estimated audience size | 355,290 |
Audience persona
The typical Janesville, Wisconsin fan in United States is balanced, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Mad About You.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mad About You | 11.45× | Movies & TV |
| Tuscany | 3.75× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 2.11× | Sports |
| Aleksander Barkov, Jr. | 2.49× | Sports |
| Cagayan | 1.65× | Travel & Leisure |
| JTB Corporation | 2.23× | Business & Career |
| James Butler (American football) | 1.67× | Sports |
| Bus Éireann | 1.63× | Cars & Mobility |
| Ke Buena México | 1.77× | Music & Radio |
| Pips, Chips & Videoclips | 1.73× | Music & Radio |
| JS Kairouan | 3.08× | Sports |
| Urla, İzmir | 1.76× | Travel & Leisure |
| FilmmakerIQ.com | 1.52× | Movies & TV |
| West Los Angeles College | 1.94× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.19 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.11 |
| Need for Security | CONSERVATISM | 1.07 |
| Career Orientation | POWER | 1.06 |
| Individualism | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| Germany | 0.7% |
| Italy | 0.1% |
See Janesville, Wisconsin audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Janesville, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.