Joey Chestnut Audience in United States

Joey Chestnut logo

Joey Chestnut has an estimated audience of 1,808,522 people in United States. 13.0% are female, 87.0% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: War on Terror, IS (Infinite Stratos), Consequence (rapper), Graham Greene, Graham Greene (actor).

The average Joey Chestnut fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include War on Terror, IS (Infinite Stratos), Consequence (rapper), with strongest over-indexing on War on Terror (3.66× the country average). Demographically, the Joey Chestnut audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person

Demographics of Joey Chestnut fans

Demographic split for Joey Chestnut audience in United States
MetricValue
Female13.0%
Male87.0%
Average age41.8
Estimated audience size1,808,522

Audience persona

The typical Joey Chestnut fan in United States is more male, around 41.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for War on Terror.

Top regions in United States

Top regions ranked by reach for Joey Chestnut in United States
RegionReachAffinity
California171,9100.86×
New York133,2171.32×
Texas125,3830.81×
Florida101,8420.83×
Pennsylvania78,4521.29×
Ohio73,4981.32×
Illinois66,1951.1×
New Jersey59,2121.29×
North Carolina58,2141.07×
Georgia51,6490.93×
Indiana51,1131.55×
Michigan50,2241.06×
Massachusetts47,8311.34×
Virginia43,3050.98×
Tennessee37,9071.04×
Arizona32,4140.88×
Wisconsin31,8991.17×
Missouri31,2011.07×
Washington30,6740.85×
Maryland29,1150.94×
Minnesota28,9161.12×
Colorado28,8741.01×
South Carolina26,3970.97×
Kentucky24,8041.09×
Connecticut23,0341.27×
Alabama21,4070.85×
Louisiana19,5900.84×
Oklahoma17,8740.89×
Oregon17,3600.84×
Iowa16,5601.11×
Nevada14,8180.85×
Utah14,5650.9×
Kansas14,4671.02×
Mississippi12,6240.85×
Arkansas12,1010.81×
Nebraska10,1711.12×
New Hampshire9,2011.29×
West Virginia7,6790.91×
Maine7,2591.12×
Idaho6,7480.74×
Rhode Island6,5231.13×
Washington, District of Columbia6,0921.12×
New Mexico5,7470.63×
Hawaii5,2970.68×
Delaware4,8360.97×
Montana4,1750.83×
South Dakota4,1210.99×
North Dakota3,5130.95×
Vermont3,3421.05×
Alaska2,6100.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joey Chestnut audience
BrandAffinityCategory
War on Terror3.66×Politics & Society
IS (Infinite Stratos)1.81×Literature
Consequence (rapper)2.51×Music & Radio
Graham Greene2.37×Literature
Graham Greene (actor)2.31×
Information technology consulting2.23×Technology & Electronics
Grover Cleveland2.72×Politics & Society
Portia de Rossi2.22×Movies & TV
Julio Cesar Chavez Jr.1.97×Sports
Eindhoven1.7×Travel & Leisure
Assassin's Creed: Revelations2.35×Games
Chili con carne1.81×Food & Beverages
Mike Conley, Jr.1.55×Sports
Ironmongery1.85×Home & Garden
Brookside2.31×Movies & TV
Shelby Foote2.21×Literature
Assassin's Creed: Brotherhood1.88×Games
Falafel1.7×Food & Beverages
ABC iview2.43×Movies & TV
Davos2.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joey Chestnut audience
TraitClusterScore
Urban LifestyleOPEN1.28
Social Media UsageJOY1.13
Career OrientationPOWER1.09
IndividualismJOY1.08
Early Adopter MentalityPOWER1.08
LGBTQ+ IdentityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Joey Chestnut
CountryShare
United States94.9%
Germany2.8%
Brazil1.7%

See Joey Chestnut audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Joey Chestnut have in United States?

Joey Chestnut has an estimated audience of 1,808,522 people in United States, concentrated in California and New York.

What is the gender split and age of Joey Chestnut fans?

13.0% of Joey Chestnut fans are female, 87.0% are male, with an average age of 41.8 years.

Which brands do Joey Chestnut fans like most?

Joey Chestnut fans show strongest brand affinity for War on Terror (3.66×), IS (Infinite Stratos) (1.81×), and Consequence (rapper) (2.51×) over the country average.

Where do Joey Chestnut fans live in United States?

Joey Chestnut fans in United States are most concentrated in California (reach 171,910), New York (reach 133,217), and Texas (reach 125,383). These three regions account for the largest share of the active audience.

What other brands do Joey Chestnut fans also like?

Beyond Joey Chestnut itself, the audience over-indexes on IS (Infinite Stratos) (1.81×), Consequence (rapper) (2.51×), Graham Greene (2.37×), and Graham Greene (actor) (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joey Chestnut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.