Laurel, Maryland Audience in United States

Laurel, Maryland logo

Laurel, Maryland has an estimated audience of 772,377 people in United States. 68.3% are female, 31.7% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Jonathan Davis, Life of Pi, Cal Ripken, Jr., Otto Graham, Ixtapaluca.

The average Laurel, Maryland fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jonathan Davis, Life of Pi, Cal Ripken, Jr., with strongest over-indexing on Jonathan Davis (2.49× the country average). Demographically, the Laurel, Maryland audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Laurel, Maryland fans

Demographic split for Laurel, Maryland audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.0
Estimated audience size772,377

Audience persona

The typical Laurel, Maryland fan in United States is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Laurel, Maryland in United States
RegionReachAffinity
California73,5020.87×
Texas58,1110.88×
Florida43,4040.83×
New York42,5010.98×
Maryland40,6353.06×
Pennsylvania25,8460.99×
Illinois25,4310.99×
Virginia23,2081.23×
North Carolina20,1760.87×
Ohio19,3620.81×
New Jersey18,0860.92×
Michigan17,4310.86×
Georgia17,2240.72×
Washington16,9551.09×
Massachusetts15,3891.01×
Mississippi13,3552.1×
Arizona12,8160.81×
Colorado12,7951.05×
Tennessee12,3330.8×
Minnesota11,8141.07×
Indiana11,5680.82×
Wisconsin11,0600.95×
Missouri10,3920.83×
Oregon9,1371.03×
South Carolina8,5360.73×
Kentucky8,1500.84×
Alabama8,0150.74×
Louisiana7,5370.76×
Utah6,9721.01×
Connecticut6,7530.87×
Oklahoma5,6660.66×
Iowa5,5160.87×
Montana5,2512.45×
Washington, District of Columbia5,1072.2×
Kansas4,9570.81×
Nevada4,7200.63×
Arkansas4,4640.7×
Delaware4,0861.92×
Nebraska3,8180.99×
Idaho3,1220.81×
New Hampshire2,6340.87×
Maine2,5880.94×
New Mexico2,5360.65×
Rhode Island2,3170.94×
Hawaii2,2030.66×
West Virginia2,0310.56×
Vermont1,3240.98×
South Dakota1,3160.74×
Alaska1,1710.71×
North Dakota1,0920.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Laurel, Maryland audience
BrandAffinityCategory
Jonathan Davis2.49×Music & Radio
Life of Pi1.69×Movies & TV
Cal Ripken, Jr.1.98×Sports
Otto Graham1.89×Sports
Ixtapaluca1.63×Travel & Leisure
The Specials1.88×Music & Radio
Flattop grill2.07×Home & Garden
Golden Gate1.96×Games
Robert Graves1.66×Literature
Babalawo1.57×
The Radiators (American band)1.5×Music & Radio
Tarot of Marseilles2.52×Politics & Society
Larry Mullen, Jr.1.52×Music & Radio
The Joseph Smith Papers2.07×Literature
Cagnes-sur-Mer1.55×Travel & Leisure
J. B. Holmes1.55×Sports
cazin.net1.59×News
Johann Gottfried Herder2.03×Literature
Ponte Milvio1.76×Travel & Leisure
Pips, Chips & Videoclips2.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Laurel, Maryland audience
TraitClusterScore
SustainabilityBALANCE2.03
Career OrientationPOWER1.35
DIY MentalityTHRILL1.21
Family OrientationCONSERVATISM1.19
Price SensitivityPREMIUM1.14
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Laurel, Maryland
CountryShare
United States69.2%
United Kingdom9.3%
Australia5.6%

See Laurel, Maryland audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Laurel, Maryland have in United States?

Laurel, Maryland has an estimated audience of 772,377 people in United States, concentrated in California and Texas.

What is the gender split and age of Laurel, Maryland fans?

68.3% of Laurel, Maryland fans are female, 31.7% are male, with an average age of 39.0 years.

Which brands do Laurel, Maryland fans like most?

Laurel, Maryland fans show strongest brand affinity for Jonathan Davis (2.49×), Life of Pi (1.69×), and Cal Ripken, Jr. (1.98×) over the country average.

Where do Laurel, Maryland fans live in United States?

Laurel, Maryland fans in United States are most concentrated in California (reach 73,502), Texas (reach 58,111), and Florida (reach 43,404). These three regions account for the largest share of the active audience.

What other brands do Laurel, Maryland fans also like?

Beyond Laurel, Maryland itself, the audience over-indexes on Life of Pi (1.69×), Cal Ripken, Jr. (1.98×), Otto Graham (1.89×), and Ixtapaluca (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Laurel, Maryland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.