Memphis metropolitan area Audience in United States

Memphis metropolitan area logo

Memphis metropolitan area has an estimated audience of 559,710 people in United States. 66.3% are female, 33.7% are male, average age 40.1. Top regions: Tennessee, Mississippi, California. Top brand affinities: Nick Jr. (Australia), Cockpit, Gauri Khan, Roy Wood, Jr., Dalit.

The average Memphis metropolitan area fan in United States is 40.1 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Mississippi, California. Top brand affinities include Nick Jr. (Australia), Cockpit, Gauri Khan, with strongest over-indexing on Nick Jr. (Australia) (15.56× the country average). Demographically, the Memphis metropolitan area audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 43 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Memphis metropolitan area fans

Demographic split for Memphis metropolitan area audience in United States
MetricValue
Female66.3%
Male33.7%
Average age40.1
Estimated audience size559,710

Audience persona

The typical Memphis metropolitan area fan in United States is more female, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Nick Jr. (Australia).

Top regions in United States

Top regions ranked by reach for Memphis metropolitan area in United States
RegionReachAffinity
Tennessee105,7299.42×
Mississippi32,6757.09×
California8,0070.13×
Texas7,4220.15×
Arkansas7,1631.55×
Florida6,5320.17×
New York6,3180.2×
Georgia6,2690.36×
Louisiana4,5280.63×
Oklahoma4,4240.71×
Kentucky4,3540.62×
Alabama4,2140.54×
West Virginia4,2041.61×
Virginia4,0990.3×
Missouri4,0750.45×
Illinois4,0040.21×
South Carolina3,9860.47×
Indiana3,8840.38×
Kansas3,8830.88×
Idaho3,8821.38×
Iowa3,6860.8×
North Carolina3,6110.21×
Ohio3,5970.21×
Michigan3,5810.24×
Wisconsin3,5620.42×
New Hampshire3,4641.57×
Arizona3,4300.3×
Pennsylvania3,4150.18×
Nebraska3,3921.21×
Connecticut3,3870.6×
New Mexico3,3741.2×
Nevada3,3630.62×
Rhode Island3,3451.88×
Oregon3,3200.52×
Utah3,3000.66×
Maryland3,2630.34×
New Jersey3,2550.23×
Minnesota3,1820.4×
Massachusetts3,1490.29×
Washington3,0740.27×
Colorado3,0660.35×
Delaware2,9951.94×
Washington, District of Columbia2,1631.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memphis metropolitan area audience
BrandAffinityCategory
Nick Jr. (Australia)15.56×Kids & Family
Cockpit2.1×Travel & Leisure
Gauri Khan4.34×Movies & TV
Roy Wood, Jr.2.26×Movies & TV
Dalit3.14×Politics & Society
Ohio State Buckeyes women's basketball1.58×Sports
Ixtapaluca2.27×Travel & Leisure
Ural Mountains1.67×Travel & Leisure
Jebel Ali Free Zone5.41×Business & Career
Cake Craft and Decoration1.85×Food & Beverages
Otto Graham1.56×Sports
William F. Buckley, Jr.1.71×
Jeb Burton2.11×Sports
Cagayan1.8×Travel & Leisure
The Radiators (American band)1.77×Music & Radio
Larry Mullen, Jr.1.58×Music & Radio
JC2.97×
Jbc1.59×Kids & Family
JBPM3.27×
Gran Chaco1.5×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memphis metropolitan area audience
TraitClusterScore
Career OrientationPOWER1.26
Price SensitivityPREMIUM1.15
Family OrientationCONSERVATISM1.13
Need for SecurityCONSERVATISM1.11
Community OrientationOPEN1.03
DIY MentalityTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Memphis metropolitan area
CountryShare
United States99.9%
Germany0.0%
Italy0.0%

See Memphis metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Memphis metropolitan area have in United States?

Memphis metropolitan area has an estimated audience of 559,710 people in United States, concentrated in Tennessee and Mississippi.

What is the gender split and age of Memphis metropolitan area fans?

66.3% of Memphis metropolitan area fans are female, 33.7% are male, with an average age of 40.1 years.

Which brands do Memphis metropolitan area fans like most?

Memphis metropolitan area fans show strongest brand affinity for Nick Jr. (Australia) (15.56×), Cockpit (2.1×), and Gauri Khan (4.34×) over the country average.

Where do Memphis metropolitan area fans live in United States?

Memphis metropolitan area fans in United States are most concentrated in Tennessee (reach 105,729), Mississippi (reach 32,675), and California (reach 8,007). These three regions account for the largest share of the active audience.

What other brands do Memphis metropolitan area fans also like?

Beyond Memphis metropolitan area itself, the audience over-indexes on Cockpit (2.1×), Gauri Khan (4.34×), Roy Wood, Jr. (2.26×), and Dalit (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.