Metaphor Audience in United States

Metaphor logo

Metaphor has an estimated audience of 2,086,561 people in United States. 73.0% are female, 27.0% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: JTV (Indonesia), Ural Mountains, Penn & Teller, Mad About You, Parma.

The average Metaphor fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JTV (Indonesia), Ural Mountains, Penn & Teller, with strongest over-indexing on JTV (Indonesia) (1.78× the country average). Demographically, the Metaphor audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Metaphor fans

Demographic split for Metaphor audience in United States
MetricValue
Female73.0%
Male27.0%
Average age36.1
Estimated audience size2,086,561

Audience persona

The typical Metaphor fan in United States is more female, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Metaphor in United States
RegionReachAffinity
California290,5021.27×
Texas224,7471.25×
Florida211,2571.5×
New York122,8711.05×
Georgia83,4881.3×
Pennsylvania73,7331.05×
North Carolina72,7081.16×
Illinois71,1601.02×
Ohio59,0800.92×
Michigan58,2331.07×
Virginia57,9641.14×
New Jersey51,8780.98×
Washington50,2141.2×
Arizona49,5841.16×
Tennessee44,5551.06×
Indiana41,9311.1×
Maryland40,9681.14×
Massachusetts39,1820.95×
South Carolina35,1861.12×
Missouri33,4630.99×
Alabama31,9281.1×
Louisiana30,2091.12×
Minnesota28,3830.95×
Colorado27,9140.85×
Oklahoma27,7561.2×
Kentucky24,6120.94×
Wisconsin24,3410.78×
Oregon23,1530.97×
Mississippi20,4091.19×
Nevada19,0890.95×
Connecticut17,9670.86×
Arkansas16,7060.97×
Utah15,9650.85×
Kansas15,8320.96×
Iowa13,7670.8×
West Virginia10,8881.12×
Hawaii10,1721.13×
New Mexico9,9120.95×
Idaho9,4250.9×
Nebraska8,5260.81×
New Hampshire6,6850.81×
Maine5,7380.77×
Washington, District of Columbia5,7020.91×
Rhode Island5,4240.82×
Delaware4,8990.85×
Montana4,6260.8×
Alaska4,4611×
North Dakota4,2180.98×
South Dakota4,1390.86×
Vermont2,5840.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Metaphor audience
BrandAffinityCategory
JTV (Indonesia)1.78×
Ural Mountains3.69×Travel & Leisure
Penn & Teller1.63×Movies & TV
Mad About You2.23×Movies & TV
Parma1.84×Travel & Leisure
E-box1.9×Health
Cachorros1.66×Pets & Animals
Gary Clark, Jr.1.64×Music & Radio
Lion of Judah1.63×
Toros de Tijuana2.62×Sports
Erika Buenfil1.8×Movies & TV
Stop Bullying1.57×Politics & Society
Ivy Levan5.45×Music & Radio
CAD/CAM dentistry1.61×Health
My Name Is Khan2.68×Movies & TV
Jebel Ali Free Zone4.47×Business & Career
Fist of Legend2.27×Movies & TV
Otto Graham1.67×Sports
John James Audubon1.65×Literature
Mount Takao1.92×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Metaphor audience
TraitClusterScore
ExtroversionTHRILL1.42
MindfulnessBALANCE1.36
TraditionCONSERVATISM1.36
Career OrientationPOWER1.32
Family OrientationCONSERVATISM1.23
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Metaphor
CountryShare
United States49.1%
France10.7%
Spain7.1%

See Metaphor audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Metaphor have in United States?

Metaphor has an estimated audience of 2,086,561 people in United States, concentrated in California and Texas.

What is the gender split and age of Metaphor fans?

73.0% of Metaphor fans are female, 27.0% are male, with an average age of 36.1 years.

Which brands do Metaphor fans like most?

Metaphor fans show strongest brand affinity for JTV (Indonesia) (1.78×), Ural Mountains (3.69×), and Penn & Teller (1.63×) over the country average.

Where do Metaphor fans live in United States?

Metaphor fans in United States are most concentrated in California (reach 290,502), Texas (reach 224,747), and Florida (reach 211,257). These three regions account for the largest share of the active audience.

What other brands do Metaphor fans also like?

Beyond Metaphor itself, the audience over-indexes on Ural Mountains (3.69×), Penn & Teller (1.63×), Mad About You (2.23×), and Parma (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Metaphor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.