Mississippi Gulf Coast Audience in United States

Mississippi Gulf Coast logo

Mississippi Gulf Coast has an estimated audience of 356,560 people in United States. 59.8% are female, 40.2% are male, average age 42.9. Top regions: Mississippi, Louisiana, Texas. Top brand affinities: Graham Greene, nbc chicago, ABC TV, Larry Mullen, Jr., Ural Mountains.

The average Mississippi Gulf Coast fan in United States is 42.9 years old, more female, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Louisiana, Texas. Top brand affinities include Graham Greene, nbc chicago, ABC TV, with strongest over-indexing on Graham Greene (3.58× the country average). Demographically, the Mississippi Gulf Coast audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Mississippi Gulf Coast fans

Demographic split for Mississippi Gulf Coast audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.9
Estimated audience size356,560

Audience persona

The typical Mississippi Gulf Coast fan in United States is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Graham Greene.

Top regions in United States

Top regions ranked by reach for Mississippi Gulf Coast in United States
RegionReachAffinity
Mississippi61,50020.94×
Louisiana22,5164.9×
Texas18,8780.62×
Alabama14,6512.94×
Florida10,4300.43×
Tennessee9,3561.31×
Georgia8,0760.74×
Illinois6,4320.54×
California6,2740.16×
Missouri6,0221.05×
Arkansas5,3991.84×
Ohio4,2930.39×
New York3,8900.2×
North Carolina3,6260.34×
Indiana3,5320.54×
Pennsylvania3,2350.27×
Kentucky3,0930.69×
Oklahoma3,0590.77×
Michigan2,8830.31×
Virginia2,6400.3×
Wisconsin2,6310.49×
South Carolina2,1150.39×
Colorado2,0910.37×
Minnesota1,9890.39×
New Jersey1,8810.21×
Kansas1,8020.64×
Arizona1,7220.24×
Washington1,7180.24×
Iowa1,7110.58×
Maryland1,3910.23×
Massachusetts1,3720.2×
Nebraska9320.52×
Oregon9120.22×
Nevada7960.23×
Idaho7350.41×
Connecticut6740.19×
Utah6250.2×
New Mexico4790.27×
West Virginia4780.29×
Alaska4770.63×
Montana4500.46×
South Dakota4440.54×
Rhode Island4440.39×
New Hampshire4270.3×
Hawaii4220.28×
North Dakota4000.55×
Wyoming3870.73×
Maine3800.3×
Vermont3740.6×
Washington, District of Columbia3480.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mississippi Gulf Coast audience
BrandAffinityCategory
Graham Greene3.58×Literature
nbc chicago2.62×Movies & TV
ABC TV1.55×Movies & TV
Larry Mullen, Jr.4.1×Music & Radio
Ural Mountains1.6×Travel & Leisure
Food quality1.6×Food & Beverages
JBS USA1.78×Food & Beverages
William F. Buckley, Jr.2.11×
Bulacan1.61×Travel & Leisure
Ixtapaluca1.6×Travel & Leisure
IWeb1.62×
Gauri Khan1.81×Movies & TV
Davao Region2.77×Travel & Leisure
Cake Craft and Decoration1.7×Food & Beverages
cake decorating shop3.44×Food & Beverages
Junior Chamber International1.77×Politics & Society
Cagayan1.8×Travel & Leisure
Jbc2.11×Kids & Family
Gran Chaco2.09×Travel & Leisure
J. B. Holmes2.65×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mississippi Gulf Coast audience
TraitClusterScore
Career OrientationPOWER1.54
DIY MentalityTHRILL1.33
Community OrientationOPEN1.28
TraditionCONSERVATISM1.24
Need for SecurityCONSERVATISM1.19
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Mississippi Gulf Coast
CountryShare
United States99.8%
Germany0.2%
Italy0.0%

See Mississippi Gulf Coast audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Mississippi Gulf Coast have in United States?

Mississippi Gulf Coast has an estimated audience of 356,560 people in United States, concentrated in Mississippi and Louisiana.

What is the gender split and age of Mississippi Gulf Coast fans?

59.8% of Mississippi Gulf Coast fans are female, 40.2% are male, with an average age of 42.9 years.

Which brands do Mississippi Gulf Coast fans like most?

Mississippi Gulf Coast fans show strongest brand affinity for Graham Greene (3.58×), nbc chicago (2.62×), and ABC TV (1.55×) over the country average.

Where do Mississippi Gulf Coast fans live in United States?

Mississippi Gulf Coast fans in United States are most concentrated in Mississippi (reach 61,500), Louisiana (reach 22,516), and Texas (reach 18,878). These three regions account for the largest share of the active audience.

What other brands do Mississippi Gulf Coast fans also like?

Beyond Mississippi Gulf Coast itself, the audience over-indexes on nbc chicago (2.62×), ABC TV (1.55×), Larry Mullen, Jr. (4.1×), and Ural Mountains (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mississippi Gulf Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.