Monroe County, New York Audience in United States

Monroe County, New York logo

Monroe County, New York has an estimated audience of 833,979 people in United States. 62.2% are female, 37.8% are male, average age 42.3. Top brand affinities: Kerala, Grover Cleveland, JTV (Indonesia), Google Analytics, Laguna (province).

Top brand affinities include Kerala, Grover Cleveland, JTV (Indonesia), with strongest over-indexing on Kerala (18.6× the country average). Demographically, the Monroe County, New York audience skews more female with an average age of 42.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Category: Travel & Leisure · Type: POI

Demographics of Monroe County, New York fans

Demographic split for Monroe County, New York audience in United States
MetricValue
Female62.2%
Male37.8%
Average age42.3
Estimated audience size833,979

Audience persona

The typical Monroe County, New York fan in United States is more female, around 42.3 years old, with strong DIY Mentality tendencies and a notable affinity for Kerala.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monroe County, New York audience
BrandAffinityCategory
Kerala18.6×Travel & Leisure
Grover Cleveland3.42×Politics & Society
JTV (Indonesia)1.9×
Google Analytics1.66×Internet & Social Media
Laguna (province)3.39×
John Stuart Mill3.39×Politics & Society
John Key2.32×Politics & Society
Summer Days (And Summer Nights!!)1.82×Music & Radio
Urla, İzmir1.68×Travel & Leisure
JBK Horse Shows1.59×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monroe County, New York audience
TraitClusterScore
DIY MentalityTHRILL1.25
Community OrientationOPEN1.21
Family OrientationCONSERVATISM1.15
IndividualismJOY1.08
Price SensitivityPREMIUM1.03
Need for SecurityCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Monroe County, New York
CountryShare
United States96.1%
Poland3.0%
Germany0.4%

See Monroe County, New York audiences in other countries

More Travel & Leisure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Monroe County, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.