Rascasse Audience Intelligence

MS Rhapsody of the Seas Target Market in United States

A data profile of the people who buy, follow and care about MS Rhapsody of the Seas in United States — modelled from more than twelve digital signal sources. MS Rhapsody of the Seas has an estimated audience of 442,390 people in United States.

#11among Cruises in United States#4058among Brand in United States#3199in Travel & Leisure

The average MS Rhapsody of the Seas fan in United States is 49.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MS Rhapsody of the Seas profile in United States.

Audience size
442K
in United States
Gender
93.6%♀
6.4% male
Age
49.0
average years
Country rank
#39291
Brand in United States
Fig. 01

Search interest · 12-month trend

+98%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MS Rhapsody of the Seas

93.6% are female, 6.4% are male, average age 49.0.

Fig. 02

Gender split

93.6%
Female
6.4%
Male
Demographic split for MS Rhapsody of the Seas audience in United States
MetricValue
Female93.6%
Male6.4%
Average age49.0
Estimated audience size442,390
Fig. 03

Age distribution

Ø 49.0
average years
Age distribution of the MS Rhapsody of the Seas audience in United States
Age bracketShare%
16-192%
20-296%
30-3917%
40-4939%
50+36%
Fig. 04

Worldwide distribution

79.7%

of the worldwide MS Rhapsody of the Seas audience comes from United States.

Worldwide audience distribution share by country for MS Rhapsody of the Seas
CountryShare
United States79.7%
United Kingdom6.4%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MS Rhapsody of the Seas audience in United States is strongest.

Fig. 05

Top regions by affinity

MS Rhapsody of the Seas customers by region in United States
#RegionReachAffinity×
01Florida~90K3.19×
02Georgia~20K1.60×
03Utah~6K1.52×
04Connecticut~6K1.43×
05South Carolina~9K1.40×
06North Carolina~20K1.32×
07Ohio~20K1.29×
08Maryland~9K1.26×
09New Hampshire~2K1.22×
10Rhode Island~2K1.22×
11Tennessee~10K1.21×
12Indiana~10K1.21×
13Kentucky~7K1.20×
14Virginia~10K1.17×
15New Jersey~10K1.16×
16Massachusetts~10K1.16×
17Michigan~10K1.13×
18Delaware~1K1.11×
19Pennsylvania~20K1.09×
20Minnesota~7K1.05×
21Alabama~6K1.03×
22New York~20K1.02×
23Idaho~2K1.01×
24Maine~2K1.01×
25Alaska<1K1.01×
26West Virginia~2K0.99×
27Missouri~7K0.98×
28Wisconsin~6K0.96×
29Iowa~3K0.96×
30Vermont<1K0.95×
31North Dakota<1K0.94×
32Washington, District of Columbia~1K0.92×
33South Dakota<1K0.92×
34Kansas~3K0.91×
35Illinois~10K0.89×
36Montana~1K0.88×
37Colorado~6K0.87×
38Arkansas~3K0.86×
39Oklahoma~4K0.85×
40Nebraska~2K0.85×
41Hawaii~2K0.85×
42Mississippi~3K0.80×
43New Mexico~2K0.80×
44Nevada~3K0.76×
45Louisiana~4K0.75×
46Texas~30K0.72×
47Arizona~6K0.71×
48Oregon~3K0.68×
49Washington~5K0.63×
50California~20K0.39×
Fig. 06

Affinity by region

Affinity by region — MS Rhapsody of the Seas, United States
0.39×1.00×3.19×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for MS Rhapsody of the Seas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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