Rascasse Audience Intelligence

nbc today show Viewer Demographics in United States

nbc today show has an estimated audience of 1.7M people in United States.

#1167among movies & series in United States#2740in Movies & TV

The average nbc today show fan in United States is 44.9 years old, more female, and lives primarily in New York.

Most fans live in New York, California, Florida.

Top affinities include New York Post, Chuck Norris, Real property, with strongest over-indexing on New York Post (2.86× the country average).

Demographically, the nbc today show audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical nbc today show fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for New York Post.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.7M
in United States
Gender
65.4%♀
34.6% male
Age
44.9
average years
Country rank
#16536
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of nbc today show viewers

65.4% are female, 34.6% are male, average age 44.9.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for nbc today show audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.9
Estimated audience size1.7M
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the nbc today show audience in United States
Age bracketShare%
16-2412%
25-3414%
35-4418%
45-5425%
55+32%
Fig. 04

Worldwide distribution

88.6%

of the worldwide nbc today show audience comes from United States.

Worldwide audience distribution share by country for nbc today show
CountryShare
United States88.6%
Italy1.1%
India1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

nbc today show fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K2.06×
02Virginia~60K1.48×
03Alabama~40K1.48×
04New York~100K1.35×
05Maryland~40K1.34×
06North Carolina~70K1.30×
07Iowa~20K1.24×
08Louisiana~30K1.20×
09South Carolina~30K1.19×
10New Jersey~50K1.15×
11Wisconsin~30K1.15×
12Pennsylvania~70K1.12×
13Vermont~4K1.12×
14Missouri~30K1.11×
15West Virginia~10K1.10×
16Minnesota~30K1.08×
17South Dakota~5K1.04×
18North Dakota~4K1.04×
19Maine~7K1.03×
20Washington, District of Columbia~4K1.03×
21Michigan~50K1.00×
22Rhode Island~5K1.00×
23Illinois~60K0.98×
24Ohio~60K0.97×
25Kansas~10K0.97×
26Nebraska~10K0.97×
27Alaska~4K0.97×
28Tennessee~40K0.96×
29Oklahoma~20K0.96×
30Montana~5K0.96×
31Delaware~5K0.96×
32New Hampshire~6K0.95×
33Indiana~30K0.94×
34Kentucky~20K0.94×
35New Mexico~10K0.94×
36Florida~100K0.93×
37Arkansas~10K0.93×
38Mississippi~10K0.93×
39Idaho~9K0.93×
40Massachusetts~30K0.90×
41Hawaii~7K0.90×
42Oregon~20K0.85×
43Georgia~50K0.82×
44Utah~10K0.82×
45Nevada~10K0.81×
46Arizona~30K0.80×
47Texas~90K0.78×
48Colorado~20K0.76×
49Washington~30K0.69×
50California~100K0.54×
Fig. 06

Affinity by region

Affinity by region — nbc today show, United States
0.54×1.00×2.06×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the nbc today show audience vs. the country average
#·InterestCategoryAffinity×
01New York PostNews2.86×
02Chuck NorrisMovies & TV2.48×
03Real propertyHome & Garden2.40×
04Breakfast televisionMovies & TV2.27×
05Nothing Bundt CakesFood & Beverages2.18×
06Diane KeatonMovies & TV2.13×
07CBS NewsNews1.99×
08GeneticsKids & Family1.98×
09NostalgiaHome & Garden1.93×
10Made in USABusiness & Career1.92×
11DentistryBusiness & Career1.82×
12Fox News ChannelNews1.81×
13Barnes & NobleLiterature1.77×
14TraditionPolitics & Society1.71×
15MSNNews1.65×
16Dolly PartonMusic & Radio1.62×
17Subscription business modelShopping1.59×
18Joe BidenPolitics & Society1.58×
19Nonprofit organizationPolitics & Society1.54×
20Britney SpearsMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the nbc today show audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the nbc today show audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.34×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the nbc today show audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in nbc today show over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nbc-today-show-38795” · Methodology