Rascasse Audience Intelligence

nbc today show Audience in United States

A data profile of the people who buy, follow and care about nbc today show in United States — modelled from more than twelve digital signal sources. nbc today show has an estimated audience of 1,098,357 people in United States.

#1684among Movie / TV Show / Series in United States#3963in Movies & TV

The average nbc today show fan in United States is 44.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Texas, Florida.

Top brand affinities include Real property, New York Post, MSN, with strongest over-indexing on Real property (2.4× the country average).

Demographically, the nbc today show audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical nbc today show fan in United States is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Real property.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the nbc today show profile in United States.

Audience size
1.1M
in United States
Gender
65.4%♀
34.6% male
Age
44.1
average years
Country rank
#22208
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of nbc today show viewers

65.4% are female, 34.6% are male, average age 44.1.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for nbc today show audience in United States
MetricValue
Female65.4%
Male34.6%
Average age44.1
Estimated audience size1,098,357
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the nbc today show audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4925%
50+32%
Fig. 04

Worldwide distribution

83.8%

of the worldwide nbc today show audience comes from United States.

Worldwide audience distribution share by country for nbc today show
CountryShare
United States83.8%
Italy1.6%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the nbc today show audience in United States is strongest.

Fig. 05

Top regions by affinity

nbc today show fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K2.06×
02Virginia~40K1.48×
03Alabama~20K1.48×
04New York~80K1.35×
05Maryland~30K1.34×
06North Carolina~40K1.30×
07Iowa~10K1.24×
08Louisiana~20K1.20×
09South Carolina~20K1.19×
10New Jersey~30K1.15×
11Wisconsin~20K1.15×
12Pennsylvania~40K1.12×
13Vermont~2K1.12×
14Missouri~20K1.11×
15West Virginia~6K1.10×
16Minnesota~20K1.08×
17South Dakota~3K1.04×
18North Dakota~2K1.04×
19Maine~4K1.03×
20Washington, District of Columbia~3K1.03×
21Michigan~30K1.00×
22Rhode Island~3K1.00×
23Illinois~40K0.98×
24Ohio~30K0.97×
25Kansas~8K0.97×
26Nebraska~5K0.97×
27Alaska~2K0.97×
28Tennessee~20K0.96×
29Oklahoma~10K0.96×
30Delaware~3K0.96×
31Montana~3K0.96×
32New Hampshire~4K0.95×
33Indiana~20K0.94×
34Kentucky~10K0.94×
35New Mexico~5K0.94×
36Florida~70K0.93×
37Mississippi~8K0.93×
38Arkansas~8K0.93×
39Idaho~5K0.93×
40Massachusetts~20K0.90×
41Hawaii~4K0.90×
42Oregon~10K0.85×
43Georgia~30K0.82×
44Utah~8K0.82×
45Nevada~9K0.81×
46Arizona~20K0.80×
47Texas~70K0.78×
48Colorado~10K0.76×
49Washington~20K0.69×
50California~70K0.54×
Fig. 06

Affinity by region

Affinity by region — nbc today show, United States
0.54×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the nbc today show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for nbc today show audience
#·InterestCategoryAffinity×
01New York PostNews2.86×
02Chuck NorrisMovies & TV2.48×
03Real propertyHome & Garden2.40×
04Robert RedfordMovies & TV2.40×
05Breakfast televisionMovies & TV2.27×
06Nothing Bundt CakesFood & Beverages2.18×
07Diane KeatonMovies & TV2.13×
08RetirementBusiness & Career2.04×
09CBS NewsMovies & TV1.99×
10GeneticsKids & Family1.98×
11NostalgiaHome & Garden1.93×
12Made in USABusiness & Career1.92×
13DentistryBusiness & Career1.82×
14Fox News ChannelMovies & TV1.81×
15TraditionPolitics & Society1.71×
16MSNNews1.65×
17PharmacyBusiness & Career1.62×
18Subscription business modelShopping1.59×
19Joe BidenPolitics & Society1.58×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the nbc today show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by nbc today show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.34×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by nbc today show audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.84×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does nbc today show have in United States?

nbc today show has an estimated audience of 1,098,357 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of nbc today show viewers?

65.4% of nbc today show fans are female, 34.6% are male, with an average age of 44.1 years.

03

Which brands do nbc today show fans like most?

nbc today show fans show strongest brand affinity for Real property (2.4×), New York Post (2.86×), and MSN (1.65×) over the country average.

04

Where do nbc today show fans live in United States?

nbc today show fans in United States are most concentrated in New York (reach ~80K), Texas (reach ~70K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do nbc today show fans also like?

Beyond nbc today show itself, the audience over-indexes on New York Post (2.86×), MSN (1.65×), Genetics (1.98×), and Chuck Norris (2.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See nbc today show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for nbc today show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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