Norfolk, Virginia Audience in United States
Norfolk, Virginia has an estimated audience of 1,353,619 people in United States. 57.6% are female, 42.4% are male, average age 38.8. Top brand affinities: nbc chicago, Jonathan Davis, Cal Ripken, Jr., Bulacan, Otto Graham.
Top brand affinities include nbc chicago, Jonathan Davis, Cal Ripken, Jr., with strongest over-indexing on nbc chicago (4.73× the country average). Demographically, the Norfolk, Virginia audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Norfolk, Virginia fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 38.8 |
| Estimated audience size | 1,353,619 |
Audience persona
The typical Norfolk, Virginia fan in United States is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 4.73× | Movies & TV |
| Jonathan Davis | 2.51× | Music & Radio |
| Cal Ripken, Jr. | 1.55× | Sports |
| Bulacan | 1.51× | Travel & Leisure |
| Otto Graham | 1.73× | Sports |
| Paul Graham (computer programmer) | 1.98× | Technology & Electronics |
| John Key | 1.79× | Politics & Society |
| Flattop grill | 1.75× | Home & Garden |
| Ub Iwerks | 1.67× | Literature |
| Jyväskylä | 2.51× | Travel & Leisure |
| Jebel Ali Free Zone | 1.88× | Business & Career |
| I-Witness | 1.59× | Movies & TV |
| Reason Foundation | 1.57× | Politics & Society |
| JBPM | 1.78× | |
| Ponte Milvio | 1.92× | Travel & Leisure |
| Venstre (Denmark) | 1.51× | Politics & Society |
| Editora JBC | 1.53× | Literature |
| The Original Budweiser Budvar | 1.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.15 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.1 |
| Risk Appetite | THRILL | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
| Individualism | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 65.8% |
| United Kingdom | 25.8% |
| Australia | 1.4% |
See Norfolk, Virginia audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Norfolk, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.