Northern Michigan Audience in United States

Northern Michigan logo

Northern Michigan has an estimated audience of 720,670 people in United States. 58.8% are female, 41.2% are male, average age 37.1. Top regions: Michigan, Illinois, Ohio. Top brand affinities: Laguna (province), JTV (Indonesia), Sinaloa, Tuscany, Brian Grazer.

The average Northern Michigan fan in United States is 37.1 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, Ohio. Top brand affinities include Laguna (province), JTV (Indonesia), Sinaloa, with strongest over-indexing on Laguna (province) (13.51× the country average). Demographically, the Northern Michigan audience skews more female with an average age of 37.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Northern Michigan fans

Demographic split for Northern Michigan audience in United States
MetricValue
Female58.8%
Male41.2%
Average age37.1
Estimated audience size720,670

Audience persona

The typical Northern Michigan fan in United States is more female, around 37.1 years old, with strong DIY Mentality tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Northern Michigan in United States
RegionReachAffinity
Michigan197,09310.46×
Illinois50,4862.1×
Ohio47,9222.16×
California38,4940.49×
Wisconsin31,7092.92×
Texas28,7850.46×
Indiana27,6152.1×
Florida27,2390.56×
New York23,2490.58×
Minnesota16,6531.61×
Pennsylvania15,4500.64×
North Carolina13,7800.64×
Tennessee11,4690.79×
Virginia11,1440.63×
Missouri10,8230.93×
Colorado10,8030.95×
Georgia10,7550.48×
Massachusetts9,5220.67×
Kentucky9,0781×
Arizona8,6530.59×
Washington8,0130.55×
Iowa7,6861.29×
New Jersey6,7860.37×
Maryland5,5100.44×
South Carolina5,2360.48×
Oregon4,7770.58×
Louisiana4,5310.49×
Connecticut4,3070.6×
Alabama4,3060.43×
Kansas4,2100.74×
Utah3,9220.61×
Oklahoma3,8740.48×
Nebraska3,4650.96×
Arkansas3,1130.52×
Nevada3,0850.44×
Idaho2,3470.65×
South Dakota2,0321.22×
West Virginia2,0160.6×
Washington, District of Columbia1,8940.87×
Mississippi1,8050.3×
Montana1,7540.88×
New Mexico1,6880.47×
North Dakota1,6851.14×
Maine1,6030.62×
Alaska1,5741.02×
New Hampshire1,4440.51×
Hawaii1,2370.4×
Rhode Island1,1860.52×
Delaware1,0620.53×
Vermont8920.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Michigan audience
BrandAffinityCategory
Laguna (province)13.51×
JTV (Indonesia)6.46×
Sinaloa1.85×Travel & Leisure
Tuscany1.54×Travel & Leisure
Brian Grazer3.9×Movies & TV
John Key2.24×Politics & Society
Bulacan1.54×Travel & Leisure
Canino2.15×Travel & Leisure
Apostrophe1.7×Literature
JcrOffroad1.55×Shopping
Chicago Stock Exchange1.81×Business & Career
Cagayan1.58×Travel & Leisure
Jbc1.67×Kids & Family
cake decorating shop2.07×Food & Beverages
Bus Éireann2.14×Cars & Mobility
Argenteuil1.72×Travel & Leisure
Ubrique2.27×Travel & Leisure
Brive-la-Gaillarde1.77×
The Dale Jr. Foundation3.09×
Urla, İzmir2.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Michigan audience
TraitClusterScore
DIY MentalityTHRILL1.44
Community OrientationOPEN1.25
TraditionCONSERVATISM1.21
IndividualismJOY1.12
Family OrientationCONSERVATISM1.06
Need for SecurityCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Northern Michigan
CountryShare
United States96.9%
United Kingdom1.2%
Canada1.1%

See Northern Michigan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Northern Michigan have in United States?

Northern Michigan has an estimated audience of 720,670 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Northern Michigan fans?

58.8% of Northern Michigan fans are female, 41.2% are male, with an average age of 37.1 years.

Which brands do Northern Michigan fans like most?

Northern Michigan fans show strongest brand affinity for Laguna (province) (13.51×), JTV (Indonesia) (6.46×), and Sinaloa (1.85×) over the country average.

Where do Northern Michigan fans live in United States?

Northern Michigan fans in United States are most concentrated in Michigan (reach 197,093), Illinois (reach 50,486), and Ohio (reach 47,922). These three regions account for the largest share of the active audience.

What other brands do Northern Michigan fans also like?

Beyond Northern Michigan itself, the audience over-indexes on JTV (Indonesia) (6.46×), Sinaloa (1.85×), Tuscany (1.54×), and Brian Grazer (3.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.