Olathe, Kansas Audience in United States

Olathe, Kansas logo

Olathe, Kansas has an estimated audience of 675,057 people in United States. 54.3% are female, 45.7% are male, average age 41.6. Top regions: Kansas, Missouri, Texas. Top brand affinities: JTG, John Stuart Mill, JR Aquino, Hypothec, Shelby Foote.

The average Olathe, Kansas fan in United States is 41.6 years old, balanced, and lives primarily in Kansas. The audience is concentrated in Kansas, Missouri, Texas. Top brand affinities include JTG, John Stuart Mill, JR Aquino, with strongest over-indexing on JTG (9.8× the country average). Demographically, the Olathe, Kansas audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Olathe, Kansas fans

Demographic split for Olathe, Kansas audience in United States
MetricValue
Female54.3%
Male45.7%
Average age41.6
Estimated audience size675,057

Audience persona

The typical Olathe, Kansas fan in United States is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for JTG.

Top regions in United States

Top regions ranked by reach for Olathe, Kansas in United States
RegionReachAffinity
Kansas150,68728.33×
Missouri73,7596.78×
Texas18,9550.33×
California15,6340.21×
Colorado15,3511.44×
Illinois9,3040.41×
Florida8,5450.19×
New York5,9200.16×
Oklahoma5,7700.77×
Arizona4,8170.35×
Arkansas4,8070.86×
Iowa4,7570.86×
Georgia4,7050.23×
Ohio4,2150.2×
Minnesota4,1650.43×
Nebraska4,1141.22×
North Carolina4,0680.2×
Virginia3,8280.23×
Tennessee3,5340.26×
Michigan3,5270.2×
Washington3,3370.25×
Pennsylvania3,3010.15×
Indiana3,2940.27×
Wisconsin3,2810.32×
New Jersey2,3900.14×
Utah2,0770.34×
Massachusetts2,0540.15×
Oregon1,8930.24×
Louisiana1,8580.21×
Kentucky1,8470.22×
South Carolina1,7630.17×
Maryland1,6510.14×
New Mexico1,6460.49×
Alabama1,6340.17×
Nevada1,5950.24×
Mississippi1,2310.22×
Idaho9740.29×
Connecticut8960.13×
South Dakota8720.56×
Montana7170.38×
Hawaii5240.18×
North Dakota4970.36×
Wyoming4810.48×
Washington, District of Columbia4540.22×
West Virginia4220.13×
New Hampshire3790.14×
Maine3660.15×
Rhode Island2750.13×
Alaska2490.17×
Delaware2190.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Olathe, Kansas audience
BrandAffinityCategory
JTG9.8×Sports
John Stuart Mill3.06×Politics & Society
JR Aquino3.06×
Hypothec1.64×Business & Career
Shelby Foote1.78×Literature
JBS USA1.61×Food & Beverages
Bulacan1.7×Travel & Leisure
John Key1.52×Politics & Society
Apostrophe1.66×Literature
Pandora Boxx1.86×Movies & TV
Chicago Stock Exchange1.56×Business & Career
Summer Days (And Summer Nights!!)1.57×Music & Radio
Las Terrenas3.27×Travel & Leisure
The Musical Box (band)2.09×Music & Radio
Iyengar1.72×Literature
cake decorating shop1.81×Food & Beverages
Church Community Builder1.88×Technology & Electronics
Universal suffrage1.75×Politics & Society
JC1.63×
D3.js1.95×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Olathe, Kansas audience
TraitClusterScore
DIY MentalityTHRILL1.22
Convenience OrientationPREMIUM1.19
Luxury OrientationPREMIUM1.18
Career OrientationPOWER1.17
Early Adopter MentalityPOWER1.13
Community OrientationOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Olathe, Kansas
CountryShare
United States76.5%
Italy5.3%
Germany5.2%

See Olathe, Kansas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Olathe, Kansas have in United States?

Olathe, Kansas has an estimated audience of 675,057 people in United States, concentrated in Kansas and Missouri.

What is the gender split and age of Olathe, Kansas fans?

54.3% of Olathe, Kansas fans are female, 45.7% are male, with an average age of 41.6 years.

Which brands do Olathe, Kansas fans like most?

Olathe, Kansas fans show strongest brand affinity for JTG (9.8×), John Stuart Mill (3.06×), and JR Aquino (3.06×) over the country average.

Where do Olathe, Kansas fans live in United States?

Olathe, Kansas fans in United States are most concentrated in Kansas (reach 150,687), Missouri (reach 73,759), and Texas (reach 18,955). These three regions account for the largest share of the active audience.

What other brands do Olathe, Kansas fans also like?

Beyond Olathe, Kansas itself, the audience over-indexes on John Stuart Mill (3.06×), JR Aquino (3.06×), Hypothec (1.64×), and Shelby Foote (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Olathe, Kansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.