Olympic Games Audience in United States
Olympic Games has an estimated audience of 411,549 people in United States. 42.4% are female, 57.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Computers, Video, Shoes, Team sport, Harry Potter.
The average Olympic Games fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Computers, Video, Shoes, with strongest over-indexing on Computers (1.63× the country average). Demographically, the Olympic Games audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event
Demographics of Olympic Games fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 37.4 |
| Estimated audience size | 411,549 |
Audience persona
The typical Olympic Games fan in United States is more male, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Computers.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 41,476 | 0.92× |
| Texas | 28,724 | 0.81× |
| Florida | 19,867 | 0.71× |
| New York | 18,630 | 0.81× |
| Georgia | 12,406 | 0.98× |
| Pennsylvania | 11,290 | 0.81× |
| Illinois | 11,074 | 0.81× |
| Ohio | 10,617 | 0.84× |
| North Carolina | 10,304 | 0.83× |
| Washington | 8,986 | 1.09× |
| New Jersey | 8,737 | 0.83× |
| Virginia | 8,555 | 0.85× |
| Arizona | 8,410 | 1× |
| Wyoming | 8,260 | 13.54× |
| Michigan | 7,802 | 0.72× |
| Massachusetts | 6,222 | 0.77× |
| Indiana | 5,642 | 0.75× |
| Tennessee | 5,366 | 0.65× |
| Missouri | 5,289 | 0.8× |
| Colorado | 5,095 | 0.79× |
| Maryland | 4,853 | 0.69× |
| South Carolina | 4,725 | 0.76× |
| Wisconsin | 4,263 | 0.69× |
| Minnesota | 4,142 | 0.7× |
| Louisiana | 4,104 | 0.77× |
| Alabama | 3,869 | 0.67× |
| Kentucky | 3,846 | 0.75× |
| Oregon | 3,299 | 0.7× |
| Oklahoma | 3,188 | 0.7× |
| Nevada | 3,146 | 0.79× |
| Utah | 3,049 | 0.83× |
| Connecticut | 2,716 | 0.66× |
| Iowa | 2,528 | 0.75× |
| Arkansas | 2,524 | 0.74× |
| Kansas | 2,392 | 0.74× |
| Mississippi | 2,219 | 0.65× |
| Nebraska | 1,557 | 0.75× |
| Hawaii | 1,444 | 0.82× |
| Idaho | 1,444 | 0.7× |
| New Mexico | 1,314 | 0.64× |
| West Virginia | 1,099 | 0.57× |
| New Hampshire | 986 | 0.61× |
| Washington, District of Columbia | 880 | 0.71× |
| Maine | 855 | 0.58× |
| Rhode Island | 797 | 0.61× |
| Montana | 765 | 0.67× |
| South Dakota | 734 | 0.77× |
| Delaware | 731 | 0.64× |
| North Dakota | 592 | 0.7× |
| Alaska | 585 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Computers | 1.63× | Technology & Electronics |
| Video | 1.67× | Movies & TV |
| Shoes | 1.53× | Fashion & Accessoires |
| Team sport | 1.93× | Sports |
| Harry Potter | 1.64× | Movies & TV |
| Mobile game | 2.02× | Games |
| Eastern Time Zone | 1.65× | Politics & Society |
| Sports equipment | 2.14× | Sports |
| Ilia Malinin | 4.6× | Sports |
| Recreation | 1.53× | Travel & Leisure |
| Ice skating | 4.08× | Sports |
| FIFA World Cup | 1.56× | Sports |
| Survival skills | 1.99× | Politics & Society |
| Winter sport | 2.47× | Sports |
| Television network | 1.51× | Movies & TV |
| Figure skating | 4.83× | Sports |
| Batman | 1.77× | Movies & TV |
| Winter Olympic Games | 3.88× | Sports |
| The Gilded Age | 1.73× | Movies & TV |
| Canada | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.6 |
| Extroversion | THRILL | 1.39 |
| Sports Activity | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.33 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Risk Appetite | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.3% |
| Italy | 7.3% |
| France | 6.1% |
See Olympic Games audiences in other countries
More Sports audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
Frequently asked questions
How many fans does Olympic Games have in United States?
Olympic Games has an estimated audience of 411,549 people in United States, concentrated in California and Texas.
What is the gender split and age of Olympic Games fans?
42.4% of Olympic Games fans are female, 57.6% are male, with an average age of 37.4 years.
Which brands do Olympic Games fans like most?
Olympic Games fans show strongest brand affinity for Computers (1.63×), Video (1.67×), and Shoes (1.53×) over the country average.
Where do Olympic Games fans live in United States?
Olympic Games fans in United States are most concentrated in California (reach 41,476), Texas (reach 28,724), and Florida (reach 19,867). These three regions account for the largest share of the active audience.
What other brands do Olympic Games fans also like?
Beyond Olympic Games itself, the audience over-indexes on Video (1.67×), Shoes (1.53×), Team sport (1.93×), and Harry Potter (1.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.