Rascasse Audience Intelligence

Olympic Games Audience in United States

A data profile of the people who buy, follow and care about Olympic Games in United States — modelled from more than twelve digital signal sources. Olympic Games has an estimated audience of 411,549 people in United States.

#508among Event in United States#4063in Sports

The average Olympic Games fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Computers, Video, Shoes, with strongest over-indexing on Computers (1.63× the country average).

Demographically, the Olympic Games audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Olympic Games fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Computers.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympic Games profile in United States.

Audience size
412K
in United States
Gender
42.4%♀
57.6% male
Age
37.4
average years
Country rank
#40960
Event in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olympic Games fans

42.4% are female, 57.6% are male, average age 37.4.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Olympic Games audience in United States
MetricValue
Female42.4%
Male57.6%
Average age37.4
Estimated audience size411,549
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Olympic Games audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Olympic Games audience comes from United States.

Worldwide audience distribution share by country for Olympic Games
CountryShare
China13.8%
Italy7.1%
France6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympic Games audience in United States is strongest.

Fig. 05

Top regions by affinity

Olympic Games fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K6.65×
02Minnesota~6K1.07×
03North Dakota<1K1.04×
04New Jersey~10K1.02×
05Pennsylvania~10K1.01×
06Washington~8K1.01×
07Montana~1K1.01×
08Colorado~6K0.99×
09Wisconsin~6K0.99×
10New York~20K0.98×
11Ohio~10K0.98×
12New Hampshire~2K0.98×
13South Dakota<1K0.97×
14Utah~4K0.96×
15Alaska<1K0.96×
16Connecticut~4K0.95×
17Idaho~2K0.95×
18Illinois~10K0.94×
19Nevada~4K0.94×
20Virginia~9K0.93×
21Arizona~8K0.92×
22Michigan~10K0.91×
23Missouri~6K0.91×
24Hawaii~2K0.91×
25Delaware~1K0.91×
26Kansas~3K0.90×
27Nebraska~2K0.90×
28Maine~1K0.90×
29California~40K0.89×
30Massachusetts~7K0.89×
31Washington, District of Columbia~1K0.89×
32New Mexico~2K0.88×
33Georgia~10K0.87×
34Maryland~6K0.87×
35Rhode Island~1K0.87×
36North Carolina~10K0.86×
37Iowa~3K0.86×
38Florida~20K0.85×
39Indiana~6K0.83×
40West Virginia~2K0.83×
41Oregon~4K0.82×
42Oklahoma~4K0.80×
43South Carolina~5K0.79×
44Kentucky~4K0.78×
45Arkansas~3K0.78×
46Mississippi~3K0.78×
47Texas~30K0.76×
48Alabama~4K0.75×
49Louisiana~4K0.75×
50Tennessee~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Olympic Games, United States
0.72×1.00×6.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympic Games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympic Games audience
#·InterestCategoryAffinity×
01Figure skatingSports4.83×
02Ilia MalininSports4.60×
03Ice skatingSports4.08×
04Winter Olympic GamesSports3.88×
05Winter sportSports2.47×
06Sports equipmentSports2.14×
07Mobile gameGames2.02×
08Survival skillsPolitics & Society1.99×
09Team sportSports1.93×
10BatmanMovies & TV1.77×
11Animal Liberation OrchestraMusic & Radio1.73×
12VideoMovies & TV1.67×
13Eastern Time ZonePolitics & Society1.65×
14Harry PotterMovies & TV1.64×
15ComputersTechnology & Electronics1.63×
16CanadaTravel & Leisure1.61×
17FIFA World CupSports1.56×
18ShoesFashion & Accessoires1.53×
19RecreationTravel & Leisure1.53×
20Television networkMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympic Games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympic Games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.59×
Sports ActivityPOWER1.35×
SustainabilityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympic Games audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
Price SensitivityPREMIUM1.09×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olympic Games have in United States?

Olympic Games has an estimated audience of 411,549 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Olympic Games fans?

42.4% of Olympic Games fans are female, 57.6% are male, with an average age of 37.4 years.

03

Which brands do Olympic Games fans like most?

Olympic Games fans show strongest brand affinity for Computers (1.63×), Video (1.67×), and Shoes (1.53×) over the country average.

04

Where do Olympic Games fans live in United States?

Olympic Games fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Olympic Games fans also like?

Beyond Olympic Games itself, the audience over-indexes on Video (1.67×), Shoes (1.53×), Team sport (1.93×), and Mobile game (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Olympic Games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Olympic Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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