Rascasse Audience Intelligence

Omnilife Target Market in United States

Omnilife has an estimated audience of 265K people in United States.

#2among Multi-level marketing company in United States
#5708among brands in United States#3226in Business & Career

The average Omnilife fan in United States is 39.4 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Tupperware, Web server, La Liga, with strongest over-indexing on Tupperware (16.4× the country average).

Demographically, the Omnilife audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Spirituality, Need for Security.

The typical Omnilife fan in United States is more female, around 39.4 years old, with strong Spirituality tendencies and a notable affinity for Tupperware.

Category: Business & Career · Type: Brand · Subtype: Multi-level marketing company

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
265K
in United States
Gender
69.7%♀
30.3% male
Age
39.4
average years
Country rank
#51665
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Omnilife

69.7% are female, 30.3% are male, average age 39.4.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Omnilife audience in United States
MetricValue
Female69.7%
Male30.3%
Average age39.4
Estimated audience size265K
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Omnilife audience in United States
Age bracketShare%
16-2416%
25-3421%
35-4426%
45-5424%
55+13%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Omnilife audience comes from United States.

Worldwide audience distribution share by country for Omnilife
CountryShare
Mexico42.9%
United States22.8%
Colombia11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Omnilife customers by region in United States
#RegionReachAffinity×
01Texas~50K2.75×
02Nebraska~4K2.43×
03Kansas~5K2.20×
04New Jersey~20K2.05×
05California~60K1.94×
06Connecticut~5K1.93×
07Alabama~7K1.81×
08New York~30K1.59×
09Colorado~7K1.56×
10Maryland~7K1.50×
11Nevada~4K1.45×
12New Mexico~2K1.40×
13Arizona~8K1.29×
14Illinois~10K1.27×
15Indiana~6K1.20×
16Minnesota~5K1.15×
17Rhode Island<1K1.10×
18Florida~20K1.09×
19Tennessee~6K1.05×
20Arkansas~2K1.04×
21North Carolina~9K1.03×
22Delaware<1K1.03×
23Georgia~9K1.02×
24Utah~3K1.02×
25Massachusetts~6K0.99×
26Oklahoma~3K0.96×
27South Dakota<1K0.93×
28South Carolina~4K0.89×
29Kentucky~3K0.89×
30Iowa~2K0.89×
31Alaska<1K0.85×
32Washington~5K0.84×
33Vermont<1K0.83×
34Oregon~3K0.81×
35North Dakota<1K0.81×
36Virginia~5K0.80×
37Wisconsin~4K0.80×
38Montana<1K0.79×
39Maine<1K0.77×
40Louisiana~3K0.76×
41West Virginia~1K0.74×
42New Hampshire<1K0.74×
43Mississippi~2K0.72×
44Idaho~1K0.72×
45Hawaii<1K0.72×
46Washington, District of Columbia<1K0.72×
47Pennsylvania~6K0.55×
48Missouri~2K0.51×
49Ohio~4K0.48×
50Michigan~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Omnilife, United States
0.42×1.00×2.75×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Omnilife audience vs. the country average
#·InterestCategoryAffinity×
01TupperwareHome & Garden16.40×
02Web serverTechnology & Electronics10.85×
03La LigaSports7.73×
04Michael B. JordanMovies & TV6.79×
05United Parcel ServiceBusiness & Career5.60×
06Las VegasTravel & Leisure4.24×
07TelecommunicationTechnology & Electronics3.04×
08FIFA World CupSports2.83×
09InsuranceBusiness & Career2.80×
10T-MobileTechnology & Electronics2.80×
11Home AppliancesHome & Garden2.80×
12Beauty salonsBeauty & Wellness2.62×
13EBayShopping2.60×
14WalmartShopping2.52×
15SmartphonesTechnology & Electronics2.24×
16Home improvementHome & Garden2.10×
17RecipesFood & Beverages2.10×
18XInternet & Social Media2.01×
19CookingFood & Beverages2.00×
20Alcoholic beveragesFood & Beverages1.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Omnilife audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Omnilife audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.24×
Need for SecurityCONSERVATISM2.07×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Omnilife audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.40×
Luxury OrientationPREMIUM0.54×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Omnilife over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/omnilife-131427” · Methodology