Rascasse Audience Intelligence

Omnilife Target Market in United States

A data profile of the people who buy, follow and care about Omnilife in United States — modelled from more than twelve digital signal sources. Omnilife has an estimated audience of 264,723 people in United States.

#2among Multi-level marketing company in United States
#5337among Brand in United States#3148in Business & Career

The average Omnilife fan in United States is 38.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Web server, United Parcel Service, Las Vegas, with strongest over-indexing on Web server (10.85× the country average).

Demographically, the Omnilife audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Omnilife fan in United States is more female, around 38.8 years old, with strong Spirituality tendencies and a notable affinity for Web server.

Category: Business & Career · Type: Brand · Subtype: Multi-level marketing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omnilife profile in United States.

Audience size
265K
in United States
Gender
69.7%♀
30.3% male
Age
38.8
average years
Country rank
#51434
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Omnilife

69.7% are female, 30.3% are male, average age 38.8.

Fig. 02

Gender split

69.7%
Female
30.3%
Male
Demographic split for Omnilife audience in United States
MetricValue
Female69.7%
Male30.3%
Average age38.8
Estimated audience size264,723
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Omnilife audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3926%
40-4924%
50+13%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Omnilife audience comes from United States.

Worldwide audience distribution share by country for Omnilife
CountryShare
Mexico43.3%
United States23.0%
Colombia11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omnilife audience in United States is strongest.

Fig. 05

Top regions by affinity

Omnilife customers by region in United States
#RegionReachAffinity×
01Texas~60K2.75×
02Nebraska~3K2.43×
03Kansas~5K2.20×
04New Jersey~10K2.05×
05California~60K1.94×
06Connecticut~5K1.93×
07Alabama~7K1.81×
08New York~20K1.59×
09Colorado~6K1.56×
10Maryland~7K1.50×
11Nevada~4K1.45×
12New Mexico~2K1.40×
13Arizona~7K1.29×
14Illinois~10K1.27×
15Indiana~6K1.20×
16Minnesota~4K1.15×
17Rhode Island<1K1.10×
18Florida~20K1.09×
19Tennessee~6K1.05×
20Arkansas~2K1.04×
21North Carolina~8K1.03×
22Delaware<1K1.03×
23Georgia~8K1.02×
24Utah~2K1.02×
25Massachusetts~5K0.99×
26Oklahoma~3K0.96×
27South Dakota<1K0.93×
28South Carolina~4K0.89×
29Kentucky~3K0.89×
30Iowa~2K0.89×
31Alaska<1K0.85×
32Washington~4K0.84×
33Vermont<1K0.83×
34Oregon~2K0.81×
35North Dakota<1K0.81×
36Virginia~5K0.80×
37Wisconsin~3K0.80×
38Montana<1K0.79×
39Maine<1K0.77×
40Louisiana~3K0.76×
41West Virginia<1K0.74×
42New Hampshire<1K0.74×
43Mississippi~2K0.72×
44Idaho<1K0.72×
45Hawaii<1K0.72×
46Washington, District of Columbia<1K0.72×
47Pennsylvania~5K0.55×
48Missouri~2K0.51×
49Ohio~4K0.48×
50Michigan~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Omnilife, United States
0.42×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omnilife audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omnilife audience
#·InterestCategoryAffinity×
01TupperwareHome & Garden16.40×
02Web serverTechnology & Electronics10.85×
03La LigaSports7.73×
04Michael B. JordanMovies & TV6.79×
05United Parcel ServiceBusiness & Career5.60×
06Las VegasTravel & Leisure4.24×
07TelecommunicationTechnology & Electronics3.04×
08FIFA World CupSports2.83×
09InsuranceBusiness & Career2.80×
10T-MobileTechnology & Electronics2.80×
11Home AppliancesHome & Garden2.80×
12Beauty salonsBeauty & Wellness2.62×
13EBayShopping2.60×
14WalmartShopping2.52×
15SmartphonesTechnology & Electronics2.24×
16Home improvementHome & Garden2.10×
17RecipesFood & Beverages2.10×
18XInternet & Social Media2.01×
19CookingFood & Beverages2.00×
20Alcoholic beveragesFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omnilife audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omnilife audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.24×
Need for SecurityCONSERVATISM2.07×
Price SensitivityPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omnilife audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.40×
Luxury OrientationPREMIUM0.54×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Omnilife's target market in United States?

Omnilife's target market in United States covers an estimated 264,723 people, concentrated in Texas and California.

02

What is the gender split and age of Omnilife customers?

69.7% of the Omnilife audience are female, 30.3% are male, with an average age of 38.8 years.

03

Which brands do Omnilife fans like most?

Omnilife fans show strongest brand affinity for Web server (10.85×), United Parcel Service (5.6×), and Las Vegas (4.24×) over the country average.

04

Where do Omnilife fans live in United States?

Omnilife fans in United States are most concentrated in Texas (reach ~60K), California (reach ~60K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Omnilife fans also like?

Beyond Omnilife itself, the audience over-indexes on United Parcel Service (5.6×), Las Vegas (4.24×), Tupperware (16.4×), and FIFA World Cup (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Omnilife audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Omnilife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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