Opelika, Alabama Audience in United States
Opelika, Alabama has an estimated audience of 352,275 people in United States. 56.2% are female, 43.8% are male, average age 39.0. Top brand affinities: nbc chicago, The Tree of Life (film), William F. Buckley, Jr., JBS USA, Star Trek: Insurrection.
Top brand affinities include nbc chicago, The Tree of Life (film), William F. Buckley, Jr., with strongest over-indexing on nbc chicago (1.95× the country average). Demographically, the Opelika, Alabama audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Opelika, Alabama fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.0 |
| Estimated audience size | 352,275 |
Audience persona
The typical Opelika, Alabama fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for nbc chicago.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| nbc chicago | 1.95× | Movies & TV |
| The Tree of Life (film) | 1.96× | Movies & TV |
| William F. Buckley, Jr. | 3.51× | |
| JBS USA | 2.32× | Food & Beverages |
| Star Trek: Insurrection | 2.39× | Movies & TV |
| Apostrophe | 1.64× | Literature |
| Jbc | 1.87× | Kids & Family |
| Grammy Award for Best Pop Vocal Album | 1.7× | Music & Radio |
| Cagayan | 1.5× | Travel & Leisure |
| Reason Foundation | 2.72× | Politics & Society |
| J. B. Holmes | 2.73× | Sports |
| Shepherd's Bush Empire | 3.22× | Music & Radio |
| Jebel Ali Free Zone | 2.4× | Business & Career |
| Gran Chaco | 1.6× | Travel & Leisure |
| cake decorating shop | 1.91× | Food & Beverages |
| Pips, Chips & Videoclips | 4.69× | Music & Radio |
| JBPM | 1.76× | |
| Argenteuil | 1.54× | Travel & Leisure |
| Brive-la-Gaillarde | 1.61× | |
| Aya of Yop City | 1.52× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.33 |
| Career Orientation | POWER | 1.22 |
| DIY Mentality | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.14 |
| Family Orientation | CONSERVATISM | 1.07 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.0% |
| Germany | 0.9% |
| Italy | 0.1% |
See Opelika, Alabama audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Opelika, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.