Panorama (newspaper) Audience in United States
Panorama (newspaper) has an estimated audience of 571,602 people in United States. 30.0% are female, 70.0% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Sears, Lebanese cuisine, Naomi Scott, Wizards of Waverly Place, Bumbershoot.
The average Panorama (newspaper) fan in United States is 44.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sears, Lebanese cuisine, Naomi Scott, with strongest over-indexing on Sears (2.6× the country average). Demographically, the Panorama (newspaper) audience skews more male with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Panorama (newspaper) fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 44.5 |
| Estimated audience size | 571,602 |
Audience persona
The typical Panorama (newspaper) fan in United States is more male, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Sears.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 73,730 | 1.17× |
| Texas | 55,760 | 1.13× |
| New York | 45,504 | 1.42× |
| Florida | 41,845 | 1.08× |
| Pennsylvania | 26,262 | 1.36× |
| Illinois | 19,585 | 1.03× |
| North Carolina | 19,479 | 1.13× |
| Washington | 18,891 | 1.65× |
| Colorado | 18,741 | 2.08× |
| Georgia | 16,232 | 0.92× |
| Massachusetts | 15,115 | 1.34× |
| Ohio | 13,392 | 0.76× |
| New Jersey | 12,853 | 0.88× |
| Virginia | 11,540 | 0.83× |
| Louisiana | 10,710 | 1.45× |
| Michigan | 10,676 | 0.71× |
| Missouri | 10,482 | 1.14× |
| Arizona | 10,028 | 0.86× |
| Indiana | 8,536 | 0.82× |
| Maryland | 8,529 | 0.87× |
| Tennessee | 8,074 | 0.7× |
| Wisconsin | 7,477 | 0.87× |
| South Carolina | 6,901 | 0.8× |
| Alabama | 6,788 | 0.85× |
| Washington, District of Columbia | 6,622 | 3.85× |
| Kentucky | 5,515 | 0.77× |
| Utah | 5,507 | 1.08× |
| Oregon | 5,469 | 0.83× |
| Nevada | 5,441 | 0.98× |
| Minnesota | 5,315 | 0.65× |
| Iowa | 4,704 | 1× |
| Hawaii | 4,682 | 1.91× |
| Connecticut | 4,570 | 0.8× |
| Oklahoma | 4,035 | 0.64× |
| Mississippi | 3,310 | 0.7× |
| New Mexico | 3,225 | 1.12× |
| Kansas | 3,117 | 0.69× |
| Arkansas | 2,919 | 0.62× |
| West Virginia | 1,836 | 0.69× |
| New Hampshire | 1,831 | 0.81× |
| Nebraska | 1,787 | 0.62× |
| Idaho | 1,637 | 0.57× |
| Maine | 1,502 | 0.73× |
| Montana | 1,487 | 0.94× |
| Rhode Island | 1,380 | 0.76× |
| Delaware | 1,089 | 0.69× |
| Vermont | 1,065 | 1.06× |
| North Dakota | 1,042 | 0.89× |
| Alaska | 1,018 | 0.83× |
| South Dakota | 669 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sears | 2.6× | Shopping |
| Lebanese cuisine | 2.42× | Food & Beverages |
| Naomi Scott | 1.65× | Movies & TV |
| Wizards of Waverly Place | 1.56× | Movies & TV |
| Bumbershoot | 2.39× | Music & Radio |
| BumBum | 2.79× | Sports |
| Sergei Parajanov | 1.98× | Movies & TV |
| Iouri Podladtchikov | 1.56× | Sports |
| Asfalt Records | 4.34× | Music & Radio |
| Kazimierz Wielki University in Bydgoszcz | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.43 |
| Travelling | THRILL | 1.3 |
| Price Sensitivity | PREMIUM | 1.15 |
| Need for Security | CONSERVATISM | 1.08 |
| Social Media Usage | JOY | 0.91 |
| Sustainability | BALANCE | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.6% |
| France | 10.6% |
| Italy | 8.6% |
See Panorama (newspaper) audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Panorama (newspaper) have in United States?
Panorama (newspaper) has an estimated audience of 571,602 people in United States, concentrated in California and Texas.
What is the gender split and age of Panorama (newspaper) fans?
30.0% of Panorama (newspaper) fans are female, 70.0% are male, with an average age of 44.5 years.
Which brands do Panorama (newspaper) fans like most?
Panorama (newspaper) fans show strongest brand affinity for Sears (2.6×), Lebanese cuisine (2.42×), and Naomi Scott (1.65×) over the country average.
Where do Panorama (newspaper) fans live in United States?
Panorama (newspaper) fans in United States are most concentrated in California (reach 73,730), Texas (reach 55,760), and New York (reach 45,504). These three regions account for the largest share of the active audience.
What other brands do Panorama (newspaper) fans also like?
Beyond Panorama (newspaper) itself, the audience over-indexes on Lebanese cuisine (2.42×), Naomi Scott (1.65×), Wizards of Waverly Place (1.56×), and Bumbershoot (2.39×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Panorama (newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.