Paso Robles, California Audience in United States
Paso Robles, California has an estimated audience of 426,748 people in United States. 61.6% are female, 38.4% are male, average age 36.5. Top brand affinities: Justice, Cacique, Tierra caliente, Jura Mountains, Cachorros.
Top brand affinities include Justice, Cacique, Tierra caliente, with strongest over-indexing on Justice (2.22× the country average). Demographically, the Paso Robles, California audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Paso Robles, California fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 36.5 |
| Estimated audience size | 426,748 |
Audience persona
The typical Paso Robles, California fan in United States is more female, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Justice.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Justice | 2.22× | Politics & Society |
| Cacique | 3.95× | Food & Beverages |
| Tierra caliente | 1.51× | Travel & Leisure |
| Jura Mountains | 4.96× | Travel & Leisure |
| Cachorros | 1.59× | Pets & Animals |
| The Diving Bell and the Butterfly | 3.06× | Movies & TV |
| Bulacan | 2.02× | Travel & Leisure |
| Academy Award for Best Film Editing | 1.55× | Movies & TV |
| Ext JS | 2.65× | Technology & Electronics |
| IWeb | 1.55× | |
| Adventureland (Iowa) | 2.25× | |
| Keynote (presentation software) | 1.99× | Technology & Electronics |
| Sam Bush | 1.81× | Music & Radio |
| Goldberg Variations | 2.07× | Music & Radio |
| John Gray (U.S. author) | 1.64× | Literature |
| The Radiators (American band) | 1.5× | Music & Radio |
| Grammy Award for Best Pop Vocal Album | 1.52× | Music & Radio |
| Coto de Caza, California | 1.6× | Travel & Leisure |
| Cacciucco | 2.22× | Food & Beverages |
| Universal suffrage | 2.19× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.97 |
| Travelling | THRILL | 1.6 |
| Luxury Orientation | PREMIUM | 1.32 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
| Price Sensitivity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.9% |
| Canada | 1.7% |
| Brazil | 0.4% |
See Paso Robles, California audiences in other countries
- Paso Robles, California — Germany
- Paso Robles, California — United Kingdom
- Paso Robles, California — France
- Paso Robles, California — Italy
- Paso Robles, California — Spain
- Paso Robles, California — Brazil
- Paso Robles, California — Japan
- Paso Robles, California — South Korea
- Paso Robles, California — India
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
How to read this data
Audience size is the estimated number of people in United States who actively search for Paso Robles, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.