Paul Shaffer Audience in United States

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Paul Shaffer has an estimated audience of 398,166 people in United States. 26.6% are female, 73.4% are male, average age 53.7. Top regions: California, Texas, New York. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.

The average Paul Shaffer fan in United States is 53.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.14× the country average). Demographically, the Paul Shaffer audience skews more male with an average age of 53.7, and over-indexes on personality traits such as DIY Mentality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Paul Shaffer fans

Demographic split for Paul Shaffer audience in United States
MetricValue
Female26.6%
Male73.4%
Average age53.7
Estimated audience size398,166

Audience persona

The typical Paul Shaffer fan in United States is more male, around 53.7 years old, with strong DIY Mentality tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Paul Shaffer in United States
RegionReachAffinity
California44,2151.01×
Texas28,2370.82×
New York28,2291.27×
Florida22,1840.82×
Illinois16,1621.22×
Pennsylvania15,2711.14×
Ohio13,8001.13×
North Carolina11,1600.93×
Michigan11,1161.07×
New Jersey11,0621.09×
Massachusetts10,3091.31×
Georgia9,3850.77×
Washington9,0921.14×
Virginia8,8970.92×
Indiana8,7261.2×
Tennessee8,4441.06×
Wisconsin7,1841.2×
Colorado7,0091.12×
Missouri6,8711.07×
Minnesota6,7841.19×
Maryland6,5570.96×
Oregon5,7561.26×
Arizona5,3920.66×
Connecticut5,2141.31×
Kentucky5,1721.04×
South Carolina5,1070.85×
Oklahoma4,8111.09×
Louisiana4,0790.79×
Utah3,9211.1×
Iowa3,8501.17×
Kansas3,3581.07×
Arkansas3,2801×
Nevada3,2470.84×
Alabama3,1310.56×
Mississippi2,2840.7×
Nebraska2,0451.02×
Idaho1,9921×
Maine1,7641.24×
New Mexico1,6590.83×
New Hampshire1,6531.05×
West Virginia1,6140.87×
Rhode Island1,4401.14×
Washington, District of Columbia1,3581.13×
Montana1,2731.15×
Hawaii1,1850.69×
Delaware9570.87×
Vermont9211.32×
South Dakota6870.75×
North Dakota6810.83×
Alaska4670.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Shaffer audience
BrandAffinityCategory
Ellen Burstyn3.14×Movies & TV
Leprechaun2.95×Literature
Jack Skellington1.93×Movies & TV
Portia de Rossi1.64×Movies & TV
Tierra caliente1.69×Travel & Leisure
John Frusciante2.41×Music & Radio
Ash vs Evil Dead2.11×Movies & TV
Monaco Grand Prix1.77×Sports
Ohio State Buckeyes women's basketball1.55×Sports
Lion of Judah1.91×
New York Harbor1.6×Travel & Leisure
Italian Riviera1.72×Travel & Leisure
iPEC Coaching2.31×Business & Career
The Specials2.95×Music & Radio
TripIt1.73×Travel & Leisure
JR Aquino1.83×
Tus, Iran1.75×Travel & Leisure
GrabCAD1.68×Technology & Electronics
Chengdu1.75×Travel & Leisure
Dundalk2.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Shaffer audience
TraitClusterScore
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.29
Luxury OrientationPREMIUM1.22
Risk AppetiteTHRILL1.17
LGBTQ+ IdentityOPEN1.14
Design AffinityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Paul Shaffer
CountryShare
United States90.4%
Germany5.9%
Italy3.7%

See Paul Shaffer audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Paul Shaffer have in United States?

Paul Shaffer has an estimated audience of 398,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Shaffer fans?

26.6% of Paul Shaffer fans are female, 73.4% are male, with an average age of 53.7 years.

Which brands do Paul Shaffer fans like most?

Paul Shaffer fans show strongest brand affinity for Ellen Burstyn (3.14×), Leprechaun (2.95×), and Jack Skellington (1.93×) over the country average.

Where do Paul Shaffer fans live in United States?

Paul Shaffer fans in United States are most concentrated in California (reach 44,215), Texas (reach 28,237), and New York (reach 28,229). These three regions account for the largest share of the active audience.

What other brands do Paul Shaffer fans also like?

Beyond Paul Shaffer itself, the audience over-indexes on Leprechaun (2.95×), Jack Skellington (1.93×), Portia de Rossi (1.64×), and Tierra caliente (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Shaffer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.