Pima County, Arizona Audience in United States
Pima County, Arizona has an estimated audience of 495,133 people in United States. 62.3% are female, 37.7% are male, average age 40.6. Top brand affinities: Jumia, Adventureland (Iowa), Parma, Ext JS, Lockport, Illinois.
Top brand affinities include Jumia, Adventureland (Iowa), Parma, with strongest over-indexing on Jumia (13.11× the country average). Demographically, the Pima County, Arizona audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Category: Travel & Leisure · Type: POI
Demographics of Pima County, Arizona fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 40.6 |
| Estimated audience size | 495,133 |
Audience persona
The typical Pima County, Arizona fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Jumia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jumia | 13.11× | Fashion & Accessoires |
| Adventureland (Iowa) | 7.45× | |
| Parma | 1.56× | Travel & Leisure |
| Ext JS | 2.44× | Technology & Electronics |
| Lockport, Illinois | 3.17× | Shopping |
| Canino | 1.85× | Travel & Leisure |
| ixigo | 1.8× | Travel & Leisure |
| Tito Puente, Jr. | 2.41× | Music & Radio |
| MMX (instruction set) | 2× | Technology & Electronics |
| Casey Cagle | 2.03× | Politics & Society |
| The Boomtown Rats | 1.54× | Music & Radio |
| Universal suffrage | 1.59× | Politics & Society |
| Naval Air Engineering Station Lakehurst | 2.18× | |
| WildFly | 1.68× | |
| İsmayıllı | 9.85× | |
| Golden Globe Award for Best Screenplay | 2.55× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.1 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Mindfulness | BALANCE | 1.05 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.6% |
| Mexico | 8.7% |
| Vietnam | 1.0% |
See Pima County, Arizona audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Pima County, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.