PJ Media Audience in United States
PJ Media has an estimated audience of 1,902,075 people in United States. 32.1% are female, 67.9% are male, average age 52.2. Top regions: Texas, California, Florida. Top brand affinities: Alaska, Enfamil, Al Ahly SC, Parma, Jbc.
The average PJ Media fan in United States is 52.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Alaska, Enfamil, Al Ahly SC, with strongest over-indexing on Alaska (1.57× the country average). Demographically, the PJ Media audience skews more male with an average age of 52.2, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of PJ Media fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 52.2 |
| Estimated audience size | 1,902,075 |
Audience persona
The typical PJ Media fan in United States is more male, around 52.2 years old, with strong Individualism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 129,518 | 0.79× |
| California | 117,739 | 0.56× |
| Florida | 98,449 | 0.76× |
| Pennsylvania | 67,185 | 1.05× |
| New York | 59,100 | 0.56× |
| North Carolina | 56,534 | 0.99× |
| Ohio | 55,726 | 0.95× |
| Illinois | 55,117 | 0.87× |
| Virginia | 52,912 | 1.14× |
| Michigan | 49,620 | 1× |
| Georgia | 48,586 | 0.83× |
| Indiana | 46,848 | 1.35× |
| Wisconsin | 46,683 | 1.63× |
| Missouri | 46,279 | 1.51× |
| Tennessee | 45,201 | 1.18× |
| Arizona | 45,049 | 1.16× |
| Washington | 43,017 | 1.13× |
| Colorado | 39,034 | 1.3× |
| Minnesota | 37,785 | 1.39× |
| South Carolina | 34,726 | 1.21× |
| Massachusetts | 31,320 | 0.84× |
| New Jersey | 31,058 | 0.64× |
| Alabama | 30,162 | 1.14× |
| Maryland | 25,186 | 0.77× |
| Oregon | 23,317 | 1.07× |
| Iowa | 23,022 | 1.47× |
| Louisiana | 18,568 | 0.76× |
| Connecticut | 17,883 | 0.94× |
| Kansas | 16,861 | 1.12× |
| Idaho | 16,857 | 1.77× |
| Oklahoma | 16,721 | 0.79× |
| Kentucky | 16,666 | 0.7× |
| Mississippi | 15,560 | 0.99× |
| Nevada | 14,334 | 0.78× |
| Arkansas | 14,333 | 0.91× |
| New Hampshire | 13,945 | 1.86× |
| Utah | 11,624 | 0.68× |
| Montana | 10,391 | 1.97× |
| New Mexico | 9,333 | 0.98× |
| Maine | 8,763 | 1.29× |
| Nebraska | 7,946 | 0.83× |
| West Virginia | 6,333 | 0.71× |
| Wyoming | 4,649 | 1.65× |
| Alaska | 4,048 | 0.99× |
| Delaware | 3,637 | 0.69× |
| Rhode Island | 3,380 | 0.56× |
| South Dakota | 3,280 | 0.75× |
| Washington, District of Columbia | 2,939 | 0.51× |
| Hawaii | 2,853 | 0.35× |
| Vermont | 2,495 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 1.57× | Travel & Leisure |
| Enfamil | 5.13× | Kids & Family |
| Al Ahly SC | 2.38× | Sports |
| Parma | 2.23× | Travel & Leisure |
| Jbc | 5.16× | Kids & Family |
| Assisi | 2.3× | Travel & Leisure |
| Islamic eschatology | 1.89× | Politics & Society |
| Cachorros | 1.57× | Pets & Animals |
| Cajeme | 1.97× | Travel & Leisure |
| Cake Craft and Decoration | 2.07× | Food & Beverages |
| Cachaça | 2.07× | Food & Beverages |
| William F. Buckley, Jr. | 2.01× | |
| Apostrophe | 2.28× | Literature |
| Astellas Pharma | 2.06× | Health |
| Zazen | 2.88× | Politics & Society |
| Davos | 1.55× | Travel & Leisure |
| İznik | 2.82× | Travel & Leisure |
| The Joseph Smith Papers | 2.89× | Literature |
| Isabel Pantoja | 1.61× | Music & Radio |
| Puja (Buddhism) | 3.79× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.52 |
| Tradition | CONSERVATISM | 2.38 |
| Community Orientation | OPEN | 1.51 |
| DIY Mentality | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.0% |
| China | 1.3% |
| Australia | 0.9% |
See PJ Media audiences in other countries
More Politics & Society audiences in United States
Frequently asked questions
How many fans does PJ Media have in United States?
PJ Media has an estimated audience of 1,902,075 people in United States, concentrated in Texas and California.
What is the gender split and age of PJ Media fans?
32.1% of PJ Media fans are female, 67.9% are male, with an average age of 52.2 years.
Which brands do PJ Media fans like most?
PJ Media fans show strongest brand affinity for Alaska (1.57×), Enfamil (5.13×), and Al Ahly SC (2.38×) over the country average.
Where do PJ Media fans live in United States?
PJ Media fans in United States are most concentrated in Texas (reach 129,518), California (reach 117,739), and Florida (reach 98,449). These three regions account for the largest share of the active audience.
What other brands do PJ Media fans also like?
Beyond PJ Media itself, the audience over-indexes on Enfamil (5.13×), Al Ahly SC (2.38×), Parma (2.23×), and Jbc (5.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for PJ Media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.