Quail Audience in United States

Quail logo

Quail has an estimated audience of 823,059 people in United States. 42.2% are female, 57.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, Nasal cavity, Darlene Love, John Stuart Mill, JBS USA.

The average Quail fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, Nasal cavity, Darlene Love, with strongest over-indexing on Nebraska (1.78× the country average). Demographically, the Quail audience skews more male with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Quail fans

Demographic split for Quail audience in United States
MetricValue
Female42.2%
Male57.8%
Average age39.8
Estimated audience size823,059

Audience persona

The typical Quail fan in United States is more male, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Quail in United States
RegionReachAffinity
California103,7351.15×
Texas94,8471.34×
Florida55,0740.99×
New York41,2660.9×
Arizona29,1471.73×
Georgia26,2381.03×
North Carolina25,7281.04×
Pennsylvania23,6050.85×
Illinois23,5620.86×
Ohio22,9620.91×
Michigan21,4961×
Washington18,8471.14×
New Jersey18,7140.89×
Virginia17,2600.86×
Tennessee16,8901.02×
Indiana14,1220.94×
Massachusetts13,7480.85×
Missouri13,1990.99×
Oklahoma12,9991.42×
South Carolina12,1340.98×
Colorado11,9570.92×
Alabama11,4931×
Maryland11,2070.79×
Louisiana10,8151.02×
Oregon10,8091.15×
Kentucky10,6301.03×
Nevada10,4861.32×
Wisconsin10,2770.83×
Minnesota9,5180.81×
Utah9,2441.25×
Arkansas8,1761.21×
Mississippi7,1371.05×
Kansas7,0181.08×
Connecticut6,8730.83×
Iowa6,4290.95×
Idaho5,5881.35×
New Mexico5,1351.24×
Nebraska4,1081×
West Virginia3,8741.01×
Hawaii3,2450.92×
Maine2,7520.93×
New Hampshire2,7270.84×
Montana2,5471.12×
Rhode Island1,9550.75×
Washington, District of Columbia1,7720.72×
South Dakota1,6980.89×
North Dakota1,4490.86×
Delaware1,4440.64×
Alaska1,4230.81×
Wyoming1,1930.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quail audience
BrandAffinityCategory
Nebraska1.78×Travel & Leisure
Nasal cavity1.62×Health
Darlene Love1.55×Movies & TV
John Stuart Mill1.94×Politics & Society
JBS USA1.65×Food & Beverages
Bulacan1.61×Travel & Leisure
Aleksander Barkov, Jr.1.69×Sports
Assisi1.57×Travel & Leisure
Jumia1.53×Fashion & Accessoires
The Finder (U.S. TV series)1.79×Movies & TV
William F. Buckley, Jr.1.67×
Chicago Stock Exchange1.92×Business & Career
cake decorating shop3.16×Food & Beverages
Jbc2.08×Kids & Family
Apostrophe1.63×Literature
Cagayan1.66×Travel & Leisure
Davao Region1.87×Travel & Leisure
Star Trek: Insurrection1.56×Movies & TV
Ashes to Ashes (TV series)1.92×Movies & TV
Gran Chaco1.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quail audience
TraitClusterScore
DIY MentalityTHRILL1.51
Community OrientationOPEN1.45
Career OrientationPOWER1.38
TraditionCONSERVATISM1.23
Need for SecurityCONSERVATISM1.17
IndividualismJOY1.12

Worldwide distribution

Worldwide audience distribution share by country for Quail
CountryShare
United States35.5%
Egypt12.7%
Germany7.6%

See Quail audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Quail have in United States?

Quail has an estimated audience of 823,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Quail fans?

42.2% of Quail fans are female, 57.8% are male, with an average age of 39.8 years.

Which brands do Quail fans like most?

Quail fans show strongest brand affinity for Nebraska (1.78×), Nasal cavity (1.62×), and Darlene Love (1.55×) over the country average.

Where do Quail fans live in United States?

Quail fans in United States are most concentrated in California (reach 103,735), Texas (reach 94,847), and Florida (reach 55,074). These three regions account for the largest share of the active audience.

What other brands do Quail fans also like?

Beyond Quail itself, the audience over-indexes on Nasal cavity (1.62×), Darlene Love (1.55×), John Stuart Mill (1.94×), and JBS USA (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.