Rachel Bilson Audience in United States

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Rachel Bilson has an estimated audience of 1,776,132 people in United States. 68.3% are female, 31.7% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Ellen Burstyn, Leprechaun, Jack Skellington, Portia de Rossi, Tierra caliente.

The average Rachel Bilson fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ellen Burstyn, Leprechaun, Jack Skellington, with strongest over-indexing on Ellen Burstyn (3.08× the country average). Demographically, the Rachel Bilson audience skews more female with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rachel Bilson fans

Demographic split for Rachel Bilson audience in United States
MetricValue
Female68.3%
Male31.7%
Average age33.9
Estimated audience size1,776,132

Audience persona

The typical Rachel Bilson fan in United States is more female, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ellen Burstyn.

Top regions in United States

Top regions ranked by reach for Rachel Bilson in United States
RegionReachAffinity
California263,6431.35×
Texas161,6561.06×
Florida117,6980.98×
New York115,5761.16×
Illinois64,1041.08×
Pennsylvania59,6621×
North Carolina57,2641.07×
Georgia52,8340.97×
Ohio52,7270.96×
Michigan50,9901.1×
New Jersey50,2441.11×
Virginia41,4960.96×
Washington40,2861.13×
Massachusetts40,0441.14×
Arizona39,6081.09×
Tennessee38,4381.08×
Indiana32,3031×
Colorado29,6261.06×
Missouri29,5961.03×
Minnesota28,5601.12×
South Carolina26,5941×
Wisconsin26,5310.99×
Maryland26,0610.85×
Alabama24,2080.98×
Oregon23,7401.17×
Kentucky21,8830.98×
Utah20,3401.28×
Oklahoma19,4560.99×
Connecticut19,3521.09×
Louisiana19,0990.83×
Nevada16,6020.97×
Iowa14,0940.96×
Arkansas13,9130.95×
Kansas13,2660.95×
Mississippi12,2480.84×
Idaho10,7661.21×
Nebraska8,1380.91×
Hawaii7,4440.98×
New Mexico7,2270.81×
West Virginia7,0930.86×
New Hampshire6,9010.99×
Maine6,4801.02×
Washington, District of Columbia5,2340.98×
Rhode Island5,1630.91×
Montana4,7590.97×
Delaware3,7820.77×
South Dakota3,6180.88×
North Dakota3,1650.87×
Vermont3,0900.99×
Alaska2,9740.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rachel Bilson audience
BrandAffinityCategory
Ellen Burstyn3.08×Movies & TV
Leprechaun2.9×Literature
Jack Skellington1.89×Movies & TV
Portia de Rossi1.61×Movies & TV
Tierra caliente1.66×Travel & Leisure
John Frusciante2.36×Music & Radio
Falafel1.87×Food & Beverages
Ash vs Evil Dead2.07×Movies & TV
Monaco Grand Prix1.74×Sports
Ohio State Buckeyes women's basketball1.52×Sports
Lion of Judah1.88×
New York Harbor1.57×Travel & Leisure
iPEC Coaching2.3×Business & Career
Italian Riviera1.69×Travel & Leisure
The Specials2.9×Music & Radio
TripIt1.7×Travel & Leisure
JR Aquino1.8×
Tus, Iran1.72×Travel & Leisure
GrabCAD1.65×Technology & Electronics
Chengdu1.71×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rachel Bilson audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.46
DIY MentalityTHRILL1.35
Early Adopter MentalityPOWER1.28
Luxury OrientationPREMIUM1.22
Risk AppetiteTHRILL1.16
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Rachel Bilson
CountryShare
United States68.9%
Germany22.3%
Italy8.7%

See Rachel Bilson audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rachel Bilson have in United States?

Rachel Bilson has an estimated audience of 1,776,132 people in United States, concentrated in California and Texas.

What is the gender split and age of Rachel Bilson fans?

68.3% of Rachel Bilson fans are female, 31.7% are male, with an average age of 33.9 years.

Which brands do Rachel Bilson fans like most?

Rachel Bilson fans show strongest brand affinity for Ellen Burstyn (3.08×), Leprechaun (2.9×), and Jack Skellington (1.89×) over the country average.

Where do Rachel Bilson fans live in United States?

Rachel Bilson fans in United States are most concentrated in California (reach 263,643), Texas (reach 161,656), and Florida (reach 117,698). These three regions account for the largest share of the active audience.

What other brands do Rachel Bilson fans also like?

Beyond Rachel Bilson itself, the audience over-indexes on Leprechaun (2.9×), Jack Skellington (1.89×), Portia de Rossi (1.61×), and Tierra caliente (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rachel Bilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.