Rafter Audience in United States
Rafter has an estimated audience of 722,677 people in United States. 55.9% are female, 44.1% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Nebraska, WESH, WFTV, Brooklyn College, JBS USA.
The average Rafter fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska, WESH, WFTV, with strongest over-indexing on Nebraska (2.71× the country average). Demographically, the Rafter audience skews more female with an average age of 38.7, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Type: Topic
Demographics of Rafter fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 38.7 |
| Estimated audience size | 722,677 |
Audience persona
The typical Rafter fan in United States is more female, around 38.7 years old, with strong DIY Mentality tendencies and a notable affinity for Nebraska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 93,935 | 1.18× |
| Texas | 66,154 | 1.06× |
| Florida | 40,169 | 0.82× |
| New York | 36,609 | 0.91× |
| Georgia | 32,026 | 1.44× |
| North Carolina | 25,831 | 1.19× |
| Illinois | 25,772 | 1.07× |
| Pennsylvania | 20,504 | 0.84× |
| Ohio | 20,009 | 0.9× |
| Mississippi | 18,267 | 3.07× |
| Washington | 16,967 | 1.17× |
| Virginia | 16,848 | 0.96× |
| Michigan | 16,559 | 0.88× |
| New Jersey | 16,381 | 0.89× |
| Wisconsin | 15,744 | 1.45× |
| Indiana | 15,733 | 1.19× |
| Tennessee | 15,488 | 1.07× |
| Massachusetts | 14,444 | 1.01× |
| Minnesota | 13,610 | 1.31× |
| Arizona | 12,152 | 0.82× |
| Maryland | 10,965 | 0.88× |
| Missouri | 10,462 | 0.9× |
| South Carolina | 10,274 | 0.94× |
| Colorado | 8,984 | 0.79× |
| Alabama | 8,955 | 0.89× |
| Louisiana | 8,695 | 0.93× |
| Kentucky | 8,362 | 0.92× |
| Oregon | 8,099 | 0.98× |
| Oklahoma | 7,813 | 0.97× |
| Connecticut | 6,841 | 0.94× |
| Arkansas | 6,217 | 1.04× |
| Utah | 5,737 | 0.89× |
| Iowa | 5,371 | 0.9× |
| Kansas | 5,100 | 0.9× |
| Nevada | 4,807 | 0.69× |
| Hawaii | 3,888 | 1.25× |
| Idaho | 3,171 | 0.87× |
| Nebraska | 2,995 | 0.83× |
| West Virginia | 2,691 | 0.8× |
| New Mexico | 2,626 | 0.72× |
| Maine | 2,601 | 1× |
| New Hampshire | 2,504 | 0.88× |
| Montana | 1,897 | 0.95× |
| Rhode Island | 1,772 | 0.77× |
| Washington, District of Columbia | 1,755 | 0.81× |
| Alaska | 1,667 | 1.08× |
| Delaware | 1,488 | 0.75× |
| North Dakota | 1,474 | 0.99× |
| South Dakota | 1,355 | 0.81× |
| Vermont | 1,289 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nebraska | 2.71× | Travel & Leisure |
| WESH | 1.54× | Movies & TV |
| WFTV | 1.64× | Movies & TV |
| Brooklyn College | 2.1× | Business & Career |
| JBS USA | 1.94× | Food & Beverages |
| The Finder (U.S. TV series) | 2.62× | Movies & TV |
| Darlene Love | 1.57× | Movies & TV |
| George Mikan | 1.82× | Sports |
| Junior Chamber International | 2.02× | Politics & Society |
| Gran Chaco | 2.48× | Travel & Leisure |
| James Stewart, Jr. | 1.82× | Sports |
| Davao Region | 1.97× | Travel & Leisure |
| Apostrophe | 1.58× | Literature |
| Cagayan | 1.64× | Travel & Leisure |
| Chicago Stock Exchange | 1.65× | Business & Career |
| Jbc | 1.54× | Kids & Family |
| J. B. Holmes | 2.52× | Sports |
| Joe the Plumber | 1.55× | Politics & Society |
| Seven Sister States | 2.06× | |
| WKMG-TV | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.76 |
| Career Orientation | POWER | 1.67 |
| Tradition | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.21 |
| Convenience Orientation | PREMIUM | 1.21 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.8% |
| United Kingdom | 6.0% |
| Germany | 4.4% |
See Rafter audiences in other countries
More audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Rafter have in United States?
Rafter has an estimated audience of 722,677 people in United States, concentrated in California and Texas.
What is the gender split and age of Rafter fans?
55.9% of Rafter fans are female, 44.1% are male, with an average age of 38.7 years.
Which brands do Rafter fans like most?
Rafter fans show strongest brand affinity for Nebraska (2.71×), WESH (1.54×), and WFTV (1.64×) over the country average.
Where do Rafter fans live in United States?
Rafter fans in United States are most concentrated in California (reach 93,935), Texas (reach 66,154), and Florida (reach 40,169). These three regions account for the largest share of the active audience.
What other brands do Rafter fans also like?
Beyond Rafter itself, the audience over-indexes on WESH (1.54×), WFTV (1.64×), Brooklyn College (2.1×), and JBS USA (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rafter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.