San Mateo County, California Audience in United States
San Mateo County, California has an estimated audience of 359,654 people in United States. 58.6% are female, 41.4% are male, average age 39.3. Top brand affinities: Jura Mountains, The Diving Bell and the Butterfly, War on Terror, Cacique, Perris, California.
Top brand affinities include Jura Mountains, The Diving Bell and the Butterfly, War on Terror, with strongest over-indexing on Jura Mountains (18.46× the country average). Demographically, the San Mateo County, California audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Travelling.
Type: POI
Demographics of San Mateo County, California fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.3 |
| Estimated audience size | 359,654 |
Audience persona
The typical San Mateo County, California fan in United States is more female, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Jura Mountains.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jura Mountains | 18.46× | Travel & Leisure |
| The Diving Bell and the Butterfly | 11.8× | Movies & TV |
| War on Terror | 2.34× | Politics & Society |
| Cacique | 2.28× | Food & Beverages |
| Perris, California | 2.9× | Travel & Leisure |
| Adventureland (Iowa) | 4.05× | |
| Cachorros | 1.62× | Pets & Animals |
| Shelby Foote | 1.64× | Literature |
| Bulacan | 2.11× | Travel & Leisure |
| New York Harbor | 1.58× | Travel & Leisure |
| Lion of Judah | 1.53× | |
| Cadena SER | 1.6× | Music & Radio |
| Cadmium | 1.55× | Business & Career |
| JT Paintball | 5.33× | |
| Ipsos | 1.85× | Business & Career |
| Building-integrated photovoltaics | 1.72× | Home & Garden |
| Otto Graham | 1.67× | Sports |
| Woodchipper | 2.86× | Home & Garden |
| Car of the Year | 2.49× | Cars & Mobility |
| Ext JS | 2.23× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.35 |
| Travelling | THRILL | 1.67 |
| Urban Lifestyle | OPEN | 1.56 |
| Luxury Orientation | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.5% |
| Germany | 0.4% |
| Italy | 0.2% |
See San Mateo County, California audiences in other countries
- San Mateo County, California — Germany
- San Mateo County, California — United Kingdom
- San Mateo County, California — France
- San Mateo County, California — Italy
- San Mateo County, California — Spain
- San Mateo County, California — Brazil
- San Mateo County, California — Japan
- San Mateo County, California — South Korea
- San Mateo County, California — India
More audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for San Mateo County, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.