School of the Art Institute of Chicago Audience in United States
School of the Art Institute of Chicago has an estimated audience of 398,187 people in United States. 60.0% are female, 40.0% are male, average age 40.6. Top brand affinities: HOLA USA, edureka, Bugojno, Call of Duty 5: World at War, Ipag Business School.
Top brand affinities include HOLA USA, edureka, Bugojno, with strongest over-indexing on HOLA USA (74.85× the country average). Demographically, the School of the Art Institute of Chicago audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of School of the Art Institute of Chicago fans
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.6 |
| Estimated audience size | 398,187 |
Audience persona
The typical School of the Art Institute of Chicago fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for HOLA USA.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HOLA USA | 74.85× | News |
| edureka | 27.05× | Business & Career |
| Bugojno | 17.78× | Travel & Leisure |
| Call of Duty 5: World at War | 17.78× | Games |
| Ipag Business School | 17.78× | Business & Career |
| Call of Duty : Black Ops [france] | 17.78× | Games |
| Elsword | 17.78× | Games |
| Zacky Vengeance | 17.78× | Music & Radio |
| Gepps Cross, South Australia | 17.63× | Travel & Leisure |
| ABC15 Arizona | 17.24× | Movies & TV |
| Penny Wong | 14.8× | Politics & Society |
| Ellmau | 14.75× | Travel & Leisure |
| Mangaka | 14.49× | Literature |
| Cryptic crossword | 13.95× | Technology & Electronics |
| Hapsatou Sy | 13.76× | Business & Career |
| Ira Glass | 13.62× | Music & Radio |
| Taha El Hakem | 13.34× | Movies & TV |
| Marek Hamsik. | 13.28× | Sports |
| Parral, Chihuahua | 13.08× | Travel & Leisure |
| headspace | 12.4× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 5.47 |
| Design Affinity | PREMIUM | 2.91 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Urban Lifestyle | OPEN | 1.58 |
| Tradition | CONSERVATISM | 1.56 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.4% |
| Japan | 18.0% |
| United Kingdom | 6.4% |
See School of the Art Institute of Chicago audiences in other countries
- School of the Art Institute of Chicago — Germany
- School of the Art Institute of Chicago — United Kingdom
- School of the Art Institute of Chicago — France
- School of the Art Institute of Chicago — Italy
- School of the Art Institute of Chicago — Spain
- School of the Art Institute of Chicago — Brazil
- School of the Art Institute of Chicago — Japan
- School of the Art Institute of Chicago — South Korea
- School of the Art Institute of Chicago — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for School of the Art Institute of Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.