Parral, Chihuahua Audience in United States

Parral, Chihuahua logo

Parral, Chihuahua has an estimated audience of 343,412 people in United States. 40.0% are female, 60.0% are male, average age 39.6. Top regions: Texas, California, Colorado. Top brand affinities: Minnesota, Panama, Toros de Tijuana, Justice, JTV (Indonesia).

The average Parral, Chihuahua fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Colorado. Top brand affinities include Minnesota, Panama, Toros de Tijuana, with strongest over-indexing on Minnesota (2.45× the country average). Demographically, the Parral, Chihuahua audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Parral, Chihuahua fans

Demographic split for Parral, Chihuahua audience in United States
MetricValue
Female40.0%
Male60.0%
Average age39.6
Estimated audience size343,412

Audience persona

The typical Parral, Chihuahua fan in United States is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Parral, Chihuahua in United States
RegionReachAffinity
Texas75,2322.55×
California49,2011.3×
Colorado25,3984.69×
Arizona21,7383.1×
New Mexico16,0189.3×
Illinois11,4041×
Kansas8,6643.2×
Nevada5,1891.56×
Florida5,1390.22×
Georgia3,9970.38×
New York3,5990.19×
Oklahoma3,4660.91×
Utah3,3691.1×
Washington2,7000.39×
North Carolina2,6580.26×
Missouri2,3210.42×
Virginia2,1790.26×
Michigan2,1250.24×
Oregon1,8920.48×
Nebraska1,8521.08×
Tennessee1,8110.26×
Indiana1,6600.26×
Ohio1,6220.15×
Mississippi1,4510.51×
South Carolina1,4190.27×
Arkansas1,3960.49×
Minnesota1,3600.28×
Kentucky1,3440.31×
New Jersey1,3130.15×
Pennsylvania1,2970.11×
Idaho1,2900.75×
Louisiana1,2900.29×
Iowa1,2250.43×
Alabama1,2000.25×
West Virginia1,1970.75×
Wisconsin1,1840.23×
Hawaii1,0560.72×
Montana1,0421.09×
South Dakota1,0281.3×
North Dakota1,0011.42×
New Hampshire9870.73×
Wyoming9691.9×
Connecticut9650.28×
Rhode Island9530.87×
Maine9520.77×
Maryland9290.16×
Massachusetts8970.13×
Delaware8530.9×
Washington, District of Columbia6160.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parral, Chihuahua audience
BrandAffinityCategory
Minnesota2.45×Travel & Leisure
Panama3.97×Travel & Leisure
Toros de Tijuana19.97×Sports
Justice1.7×Politics & Society
JTV (Indonesia)2.95×
Isabela (province)6.52×
Sears1.85×Shopping
Mad About You5.38×Movies & TV
Lebanese cuisine3.17×Food & Beverages
REO Speedwagon1.99×Music & Radio
Leverage (TV series)1.68×Movies & TV
Italian Market, Philadelphia3.51×
Ext JS6.95×Technology & Electronics
The Boomtown Rats13.39×Music & Radio
Warning sign2.75×Cars & Mobility
Underarm hair1.58×Beauty & Wellness
Cockpit1.71×Travel & Leisure
Ixtapaluca3.22×Travel & Leisure
bumGenius7.9×Kids & Family
Better Off Dead (film)1.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parral, Chihuahua audience
TraitClusterScore
Need for SecurityCONSERVATISM1.32
Price SensitivityPREMIUM0.94
Urban LifestyleOPEN0.92
ExtroversionTHRILL0.92
TraditionCONSERVATISM0.88
SpiritualityBALANCE0.86

Worldwide distribution

Worldwide audience distribution share by country for Parral, Chihuahua
CountryShare
Mexico62.5%
United States25.2%
Chile5.3%

See Parral, Chihuahua audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Parral, Chihuahua have in United States?

Parral, Chihuahua has an estimated audience of 343,412 people in United States, concentrated in Texas and California.

What is the gender split and age of Parral, Chihuahua fans?

40.0% of Parral, Chihuahua fans are female, 60.0% are male, with an average age of 39.6 years.

Which brands do Parral, Chihuahua fans like most?

Parral, Chihuahua fans show strongest brand affinity for Minnesota (2.45×), Panama (3.97×), and Toros de Tijuana (19.97×) over the country average.

Where do Parral, Chihuahua fans live in United States?

Parral, Chihuahua fans in United States are most concentrated in Texas (reach 75,232), California (reach 49,201), and Colorado (reach 25,398). These three regions account for the largest share of the active audience.

What other brands do Parral, Chihuahua fans also like?

Beyond Parral, Chihuahua itself, the audience over-indexes on Panama (3.97×), Toros de Tijuana (19.97×), Justice (1.7×), and JTV (Indonesia) (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parral, Chihuahua. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.