Selma, Alabama Audience in United States

Selma, Alabama logo

Selma, Alabama has an estimated audience of 407,558 people in United States. 63.3% are female, 36.7% are male, average age 39.7. Top regions: California, Texas, North Carolina. Top brand affinities: Parma, Cachorros, Mad About You, Canino, Jebel Ali Free Zone.

The average Selma, Alabama fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Parma, Cachorros, Mad About You, with strongest over-indexing on Parma (2.07× the country average). Demographically, the Selma, Alabama audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Selma, Alabama fans

Demographic split for Selma, Alabama audience in United States
MetricValue
Female63.3%
Male36.7%
Average age39.7
Estimated audience size407,558

Audience persona

The typical Selma, Alabama fan in United States is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Parma.

Top regions in United States

Top regions ranked by reach for Selma, Alabama in United States
RegionReachAffinity
California102,0282.28×
Texas50,6151.44×
North Carolina36,1512.95×
Florida22,1470.8×
New York21,1020.93×
Alabama19,1603.37×
Georgia15,5971.24×
Illinois12,4010.91×
Virginia11,5761.17×
Pennsylvania11,3120.82×
Ohio10,0030.8×
Michigan9,0870.85×
Minnesota8,9171.53×
Indiana8,3811.13×
New Jersey7,8780.76×
Tennessee7,7210.94×
Maryland7,6881.1×
Washington7,5660.93×
Massachusetts7,2400.9×
Oregon6,3921.37×
South Carolina5,9050.96×
Missouri5,7320.87×
Arizona5,4680.66×
Wisconsin5,4430.89×
Kentucky5,3251.04×
Louisiana5,0730.97×
Colorado4,8550.76×
Mississippi3,8471.15×
Oklahoma3,5500.78×
Connecticut3,4480.84×
Utah3,1770.87×
Arkansas3,1570.94×
Iowa2,8720.86×
Nevada2,8210.72×
Kansas2,4450.76×
Washington, District of Columbia1,7491.43×
West Virginia1,5700.83×
Nebraska1,5130.74×
Idaho1,4580.71×
New Mexico1,3540.66×
New Hampshire1,2200.76×
Hawaii1,0290.59×
Maine9990.68×
Rhode Island9780.75×
Delaware9330.83×
Montana6710.59×
Vermont5970.83×
South Dakota5550.59×
Alaska5460.63×
North Dakota4500.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Selma, Alabama audience
BrandAffinityCategory
Parma2.07×Travel & Leisure
Cachorros2.12×Pets & Animals
Mad About You1.56×Movies & TV
Canino2.51×Travel & Leisure
Jebel Ali Free Zone2.05×Business & Career
JTG1.61×Sports
James M. Cain1.56×Literature
JBPM1.51×
Ubrique1.97×Travel & Leisure
Peschici1.81×Travel & Leisure
Caccamo1.58×Travel & Leisure
University of Cádiz1.74×Business & Career
Liassine Cadamuro-Bentaïba2.26×Sports
University of Caxias do Sul1.54×Business & Career
Editora JBC1.74×Literature
The Original Budweiser Budvar2.48×Food & Beverages
FC Dinamo II București1.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Selma, Alabama audience
TraitClusterScore
Community OrientationOPEN1.31
Family OrientationCONSERVATISM1.28
Price SensitivityPREMIUM1.28
TraditionCONSERVATISM1.24
Need for SecurityCONSERVATISM1.19
TravellingTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Selma, Alabama
CountryShare
United States33.8%
Brazil13.8%
Sweden8.6%

See Selma, Alabama audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Selma, Alabama have in United States?

Selma, Alabama has an estimated audience of 407,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Selma, Alabama fans?

63.3% of Selma, Alabama fans are female, 36.7% are male, with an average age of 39.7 years.

Which brands do Selma, Alabama fans like most?

Selma, Alabama fans show strongest brand affinity for Parma (2.07×), Cachorros (2.12×), and Mad About You (1.56×) over the country average.

Where do Selma, Alabama fans live in United States?

Selma, Alabama fans in United States are most concentrated in California (reach 102,028), Texas (reach 50,615), and North Carolina (reach 36,151). These three regions account for the largest share of the active audience.

What other brands do Selma, Alabama fans also like?

Beyond Selma, Alabama itself, the audience over-indexes on Cachorros (2.12×), Mad About You (1.56×), Canino (2.51×), and Jebel Ali Free Zone (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Selma, Alabama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.