Shifted Audience in United States
Shifted has an estimated audience of 1,310,668 people in United States. 0.0% are female, 100.0% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Gumbal, Hongik University, Gina Raimondo, Goal.com, Angie Goff.
The average Shifted fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gumbal, Hongik University, Gina Raimondo, with strongest over-indexing on Gumbal (1.57× the country average). Demographically, the Shifted audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Creativity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: DJ
Demographics of Shifted fans
| Metric | Value |
|---|---|
| Female | 0.0% |
| Male | 100.0% |
| Average age | 42.2 |
| Estimated audience size | 1,310,668 |
Audience persona
The typical Shifted fan in United States is more male, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Gumbal.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 201,062 | 1.39× |
| Texas | 132,767 | 1.18× |
| Florida | 96,516 | 1.09× |
| New York | 72,262 | 0.99× |
| Pennsylvania | 50,486 | 1.14× |
| Georgia | 47,076 | 1.17× |
| Michigan | 46,402 | 1.35× |
| North Carolina | 46,143 | 1.17× |
| Illinois | 40,922 | 0.94× |
| Ohio | 40,047 | 0.99× |
| Virginia | 37,706 | 1.18× |
| Arizona | 29,424 | 1.1× |
| Washington | 28,619 | 1.09× |
| Indiana | 27,506 | 1.15× |
| New Jersey | 27,327 | 0.82× |
| Tennessee | 26,968 | 1.03× |
| Wisconsin | 24,009 | 1.22× |
| Massachusetts | 22,304 | 0.86× |
| Missouri | 22,245 | 1.05× |
| Maryland | 21,200 | 0.94× |
| South Carolina | 20,712 | 1.05× |
| Colorado | 20,593 | 1× |
| Oregon | 20,201 | 1.34× |
| Alabama | 19,385 | 1.06× |
| Minnesota | 19,205 | 1.02× |
| Louisiana | 18,291 | 1.08× |
| Oklahoma | 16,096 | 1.11× |
| Kentucky | 15,894 | 0.97× |
| Nevada | 13,137 | 1.04× |
| Arkansas | 12,551 | 1.16× |
| Utah | 11,064 | 0.94× |
| Connecticut | 10,756 | 0.82× |
| Kansas | 10,655 | 1.03× |
| Mississippi | 10,596 | 0.98× |
| Iowa | 9,106 | 0.84× |
| Idaho | 6,779 | 1.03× |
| New Mexico | 6,015 | 0.92× |
| West Virginia | 5,473 | 0.9× |
| Nebraska | 5,345 | 0.81× |
| Hawaii | 4,558 | 0.81× |
| Washington, District of Columbia | 4,211 | 1.07× |
| Maine | 3,864 | 0.82× |
| Rhode Island | 3,663 | 0.88× |
| New Hampshire | 3,540 | 0.69× |
| Delaware | 3,298 | 0.91× |
| Montana | 2,981 | 0.82× |
| Alaska | 2,552 | 0.91× |
| South Dakota | 2,350 | 0.78× |
| North Dakota | 2,267 | 0.84× |
| Wyoming | 1,614 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gumbal | 1.57× | Cars & Mobility |
| Hongik University | 1.83× | Business & Career |
| Gina Raimondo | 1.8× | Politics & Society |
| Goal.com | 1.99× | Sports |
| Angie Goff | 2.03× | Literature |
| Gustavo Santaolalla | 1.75× | Music & Radio |
| Michel Hazanavicius | 2.54× | Movies & TV |
| Campeonato Goiano | 2.54× | Sports |
| Fairview, Calgary | 1.58× | Travel & Leisure |
| Glasgow Warriors | 1.66× | Sports |
| Halesowen | 1.94× | Travel & Leisure |
| Gewandhaus | 1.82× | Arts & Culture |
| Erdemli | 2.35× | Travel & Leisure |
| Erciyes University | 1.69× | Business & Career |
| Globo Rural | 1.63× | Movies & TV |
| Honda N-One | 1.85× | Cars & Mobility |
| University of Le Havre | 1.64× | Business & Career |
| Faculdades Souza Marques | 1.74× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 0.93 |
| Need for Security | CONSERVATISM | 0.91 |
| Social Media Usage | JOY | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Japan | 29.7% |
| Germany | 12.4% |
See Shifted audiences in other countries
More DJ audiences in United States
- UNER (22,265,204)
- Nosferatu (band) (18,212,700)
- Dj AniMe (6,899,662)
- Total Science (5,436,863)
- Benny Blanco (5,337,972)
Frequently asked questions
How many fans does Shifted have in United States?
Shifted has an estimated audience of 1,310,668 people in United States, concentrated in California and Texas.
What is the gender split and age of Shifted fans?
0.0% of Shifted fans are female, 100.0% are male, with an average age of 42.2 years.
Which brands do Shifted fans like most?
Shifted fans show strongest brand affinity for Gumbal (1.57×), Hongik University (1.83×), and Gina Raimondo (1.8×) over the country average.
Where do Shifted fans live in United States?
Shifted fans in United States are most concentrated in California (reach 201,062), Texas (reach 132,767), and Florida (reach 96,516). These three regions account for the largest share of the active audience.
What other brands do Shifted fans also like?
Beyond Shifted itself, the audience over-indexes on Hongik University (1.83×), Gina Raimondo (1.8×), Goal.com (1.99×), and Angie Goff (2.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Shifted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.