Shifted Audience in United States

Shifted has an estimated audience of 1,310,668 people in United States. 0.0% are female, 100.0% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Donation, Madison Beer, Dancing with the Stars, Conference and resort hotels, Costume jewelry.

The average Shifted fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Donation, Madison Beer, Dancing with the Stars, with strongest over-indexing on Donation (1.99× the country average). Demographically, the Shifted audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Creativity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Shifted fans

Demographic split for Shifted audience in United States
MetricValue
Female0.0%
Male100.0%
Average age42.2
Estimated audience size1,310,668

Audience persona

The typical Shifted fan in United States is more male, around 42.2 years old, with strong Creativity tendencies and a notable affinity for Donation.

Top regions in United States

Top regions ranked by reach for Shifted in United States
RegionReachAffinity
California201,0621.39×
Texas132,7671.18×
Florida96,5161.09×
New York72,2620.99×
Pennsylvania50,4861.14×
Georgia47,0761.17×
Michigan46,4021.35×
North Carolina46,1431.17×
Illinois40,9220.94×
Ohio40,0470.99×
Virginia37,7061.18×
Arizona29,4241.1×
Washington28,6191.09×
Indiana27,5061.15×
New Jersey27,3270.82×
Tennessee26,9681.03×
Wisconsin24,0091.22×
Massachusetts22,3040.86×
Missouri22,2451.05×
Maryland21,2000.94×
South Carolina20,7121.05×
Colorado20,5931×
Oregon20,2011.34×
Alabama19,3851.06×
Minnesota19,2051.02×
Louisiana18,2911.08×
Oklahoma16,0961.11×
Kentucky15,8940.97×
Nevada13,1371.04×
Arkansas12,5511.16×
Utah11,0640.94×
Connecticut10,7560.82×
Kansas10,6551.03×
Mississippi10,5960.98×
Iowa9,1060.84×
Idaho6,7791.03×
New Mexico6,0150.92×
West Virginia5,4730.9×
Nebraska5,3450.81×
Hawaii4,5580.81×
Washington, District of Columbia4,2111.07×
Maine3,8640.82×
Rhode Island3,6630.88×
New Hampshire3,5400.69×
Delaware3,2980.91×
Montana2,9810.82×
Alaska2,5520.91×
South Dakota2,3500.78×
North Dakota2,2670.84×
Wyoming1,6140.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shifted audience
BrandAffinityCategory
Donation1.99×Business & Career
Madison Beer1.88×Music & Radio
Dancing with the Stars1.8×Movies & TV
Conference and resort hotels1.82×Travel & Leisure
Costume jewelry1.75×Fashion & Accessoires
Hair tutorials1.91×Beauty & Wellness
50 Cent1.81×Music & Radio
Detox2.04×Health
Vestiaire Collective4.98×Fashion & Accessoires
Skin-tight garment1.93×Fashion & Accessoires
UNICEF1.74×Politics & Society
WALL-E1.83×Movies & TV
The Incredible Hulk (film)1.72×Movies & TV
Beşiktaş J.K.2.35×Sports
Click-to-donate site1.74×Internet & Social Media
Karl Lagerfeld1.66×Fashion & Accessoires
Celebrity Fashion2.28×Fashion & Accessoires
Martini (vermouth)1.82×Food & Beverages
Cannondale Bicycle Corporation1.78×Cars & Mobility
Brunello Cucinelli1.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shifted audience
TraitClusterScore
CreativityOPEN0.93
Need for SecurityCONSERVATISM0.91
Social Media UsageJOY0.83

Worldwide distribution

Worldwide audience distribution share by country for Shifted
CountryShare
United States30.0%
Japan29.7%
Germany12.4%

See Shifted audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Shifted have in United States?

Shifted has an estimated audience of 1,310,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Shifted fans?

0.0% of Shifted fans are female, 100.0% are male, with an average age of 42.2 years.

Which brands do Shifted fans like most?

Shifted fans show strongest brand affinity for Donation (1.99×), Madison Beer (1.88×), and Dancing with the Stars (1.8×) over the country average.

Where do Shifted fans live in United States?

Shifted fans in United States are most concentrated in California (reach 201,062), Texas (reach 132,767), and Florida (reach 96,516). These three regions account for the largest share of the active audience.

What other brands do Shifted fans also like?

Beyond Shifted itself, the audience over-indexes on Madison Beer (1.88×), Dancing with the Stars (1.8×), Conference and resort hotels (1.82×), and Costume jewelry (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shifted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.