Rascasse Audience Intelligence

Shifted Audience in United States

A data profile of the people who buy, follow and care about Shifted in United States — modelled from more than twelve digital signal sources. Shifted has an estimated audience of 1,344,629 people in United States.

#15among DJ in United States#3995among Person in United States#2345in Music & Radio

The average Shifted fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alcoholic beverages, Beer, Coffeehouses, with strongest over-indexing on Alcoholic beverages (1.54× the country average).

Demographically, the Shifted audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 50 regions tracked by Rascasse.

The typical Shifted fan in United States is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Alcoholic beverages.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shifted profile in United States.

Audience size
1.3M
in United States
Gender
0.0%♀
100.0% male
Age
42.2
average years
Country rank
#19229
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shifted fans

0.0% are female, 100.0% are male, average age 42.2.

Fig. 02

Gender split

0.0%
Female
100.0%
Male
Demographic split for Shifted audience in United States
MetricValue
Female0.0%
Male100.0%
Average age42.2
Estimated audience size1,344,629
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Shifted audience in United States
Age bracketShare%
16-190%
20-2926%
30-3931%
40-4928%
50+15%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Shifted audience comes from United States.

Worldwide audience distribution share by country for Shifted
CountryShare
United States30.0%
Japan29.5%
Germany12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shifted audience in United States is strongest.

Fig. 05

Top regions by affinity

Shifted fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~30K1.73×
02Oregon~20K1.41×
03Louisiana~20K1.20×
04Michigan~40K1.19×
05Arkansas~10K1.19×
06Alaska~3K1.19×
07Indiana~30K1.18×
08Oklahoma~20K1.15×
09California~200K1.07×
10Pennsylvania~50K1.07×
11Kentucky~20K1.07×
12Kansas~10K1.07×
13Idaho~7K1.07×
14North Carolina~40K1.06×
15Missouri~20K1.06×
16Wyoming~2K1.06×
17Arizona~30K1.05×
18Mississippi~10K1.04×
19West Virginia~6K1.04×
20North Dakota~3K1.04×
21Tennessee~30K1.03×
22South Dakota~3K1.03×
23Texas~100K1.02×
24Georgia~40K1.02×
25Washington~30K1.02×
26Alabama~20K1.02×
27Virginia~30K1.01×
28South Carolina~20K1.00×
29Montana~4K1.00×
30Iowa~10K0.98×
31Florida~90K0.97×
32Ohio~40K0.97×
33Minnesota~20K0.97×
34Nevada~10K0.93×
35Washington, District of Columbia~4K0.93×
36New Mexico~6K0.92×
37Utah~10K0.91×
38Rhode Island~4K0.91×
39Colorado~20K0.90×
40Maine~4K0.90×
41New Hampshire~5K0.89×
42Nebraska~6K0.86×
43Delaware~3K0.86×
44Illinois~40K0.85×
45New York~60K0.84×
46Maryland~20K0.84×
47Massachusetts~20K0.78×
48Connecticut~10K0.78×
49Hawaii~4K0.76×
50New Jersey~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Shifted, United States
0.74×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shifted audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shifted audience
#·InterestCategoryAffinity×
01CoffeehousesFood & Beverages1.91×
02HuntingSports1.84×
03BeerFood & Beverages1.75×
04Horror moviesMovies & TV1.69×
05FishingSports1.61×
06WineFood & Beverages1.55×
07BarbecueFood & Beverages1.55×
08Bad NauheimTravel & Leisure1.55×
09Alcoholic beveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shifted audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shifted audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
CreativityOPEN0.69×
Social Media UsageJOY0.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shifted audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.53×
CreativityOPEN0.69×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shifted have in United States?

Shifted has an estimated audience of 1,344,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shifted fans?

0.0% of Shifted fans are female, 100.0% are male, with an average age of 42.2 years.

03

Which brands do Shifted fans like most?

Shifted fans show strongest brand affinity for Alcoholic beverages (1.54×), Beer (1.75×), and Coffeehouses (1.91×) over the country average.

04

Where do Shifted fans live in United States?

Shifted fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Shifted fans also like?

Beyond Shifted itself, the audience over-indexes on Beer (1.75×), Coffeehouses (1.91×), Wine (1.55×), and Barbecue (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More DJ audiences in United States

See Shifted audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shifted. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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