Rascasse Audience Intelligence

Sky News Audience in United States

A data profile of the people who buy, follow and care about Sky News in United States — modelled from more than twelve digital signal sources. Sky News has an estimated audience of 803,542 people in United States.

#303among TV Channel in United States#2543in Sports

The average Sky News fan in United States is 45.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky News profile in United States.

Audience size
804K
in United States
Gender
55.2%♀
44.8% male
Age
45.7
average years
Country rank
#27385
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky News

55.2% are female, 44.8% are male, average age 45.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Sky News audience in United States
MetricValue
Female55.2%
Male44.8%
Average age45.7
Estimated audience size803,542
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Sky News audience in United States
Age bracketShare%
16-199%
20-2914%
30-3917%
40-4923%
50+38%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Sky News audience comes from United States.

Worldwide audience distribution share by country for Sky News
CountryShare
United Kingdom53.0%
United States8.6%
Ireland7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky News audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky News fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K2.17×
02Maine~5K1.80×
03Florida~100K1.78×
04New York~80K1.71×
05Alaska~3K1.70×
06Massachusetts~20K1.38×
07Nevada~10K1.37×
08New Hampshire~4K1.36×
09New Jersey~20K1.20×
10Virginia~20K1.20×
11Connecticut~9K1.17×
12West Virginia~4K1.16×
13New Mexico~4K1.12×
14Washington~20K1.11×
15Colorado~10K1.10×
16Wyoming~1K1.05×
17Idaho~4K1.02×
18Pennsylvania~30K1.01×
19Vermont~1K1.01×
20South Carolina~10K0.99×
21Hawaii~3K0.99×
22Oregon~9K0.98×
23Rhode Island~2K0.97×
24Tennessee~20K0.96×
25Kansas~6K0.95×
26California~80K0.93×
27Arizona~20K0.93×
28Maryland~10K0.92×
29Michigan~20K0.91×
30Kentucky~9K0.90×
31Texas~60K0.88×
32Georgia~20K0.87×
33North Carolina~20K0.87×
34Minnesota~10K0.86×
35Illinois~20K0.85×
36Montana~2K0.82×
37Ohio~20K0.81×
38Delaware~2K0.78×
39Wisconsin~9K0.75×
40Iowa~5K0.75×
41Utah~5K0.73×
42Missouri~9K0.72×
43Indiana~10K0.69×
44Louisiana~7K0.69×
45Nebraska~3K0.69×
46Alabama~7K0.65×
47Mississippi~4K0.65×
48South Dakota~1K0.64×
49Arkansas~4K0.62×
50Oklahoma~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Sky News, United States
0.59×1.00×2.17×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sky News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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