Rascasse Audience Intelligence

SkyTeam Target Market in United States

A data profile of the people who buy, follow and care about SkyTeam in United States — modelled from more than twelve digital signal sources. SkyTeam has an estimated audience of 1,145,008 people in United States.

#41among Airline in United States#2212among Brand in United States#1611in Travel & Leisure

The average SkyTeam fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SkyTeam profile in United States.

Audience size
1.1M
in United States
Gender
50.3%♀
49.7% male
Age
44.2
average years
Country rank
#21566
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SkyTeam

50.3% are female, 49.7% are male, average age 44.2.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for SkyTeam audience in United States
MetricValue
Female50.3%
Male49.7%
Average age44.2
Estimated audience size1,145,008
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the SkyTeam audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

29.6%

of the worldwide SkyTeam audience comes from United States.

Worldwide audience distribution share by country for SkyTeam
CountryShare
United States29.6%
China8.0%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SkyTeam audience in United States is strongest.

Fig. 05

Top regions by affinity

SkyTeam customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K3.21×
02New York~100K1.98×
03Massachusetts~40K1.93×
04California~200K1.92×
05Washington~40K1.92×
06Hawaii~9K1.80×
07Georgia~60K1.74×
08Utah~20K1.51×
09Minnesota~20K1.42×
10Virginia~40K1.28×
11Nevada~10K1.16×
12New Jersey~30K1.15×
13Oregon~10K1.14×
14Connecticut~10K1.14×
15Illinois~40K1.11×
16Florida~80K1.08×
17Alaska~3K1.06×
18Colorado~20K1.05×
19Maryland~20K1.04×
20Michigan~30K1.03×
21New Hampshire~4K0.99×
22Maine~4K0.94×
23Rhode Island~3K0.94×
24Vermont~2K0.94×
25Idaho~5K0.89×
26Texas~90K0.88×
27Montana~3K0.88×
28North Carolina~30K0.87×
29Arizona~20K0.87×
30Wisconsin~10K0.86×
31North Dakota~2K0.86×
32South Dakota~2K0.83×
33Delaware~3K0.80×
34Nebraska~4K0.75×
35West Virginia~4K0.75×
36Tennessee~20K0.74×
37Indiana~20K0.74×
38Kansas~7K0.74×
39New Mexico~4K0.74×
40Ohio~30K0.73×
41Iowa~7K0.73×
42Pennsylvania~30K0.72×
43Missouri~10K0.70×
44South Carolina~10K0.69×
45Kentucky~10K0.69×
46Mississippi~7K0.69×
47Arkansas~6K0.68×
48Alabama~10K0.66×
49Louisiana~10K0.65×
50Oklahoma~8K0.64×
Fig. 06

Affinity by region

Affinity by region — SkyTeam, United States
0.64×1.00×3.21×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for SkyTeam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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