Rascasse Audience Intelligence

Smino Audience in United States

Smino has an estimated audience of 279K people in United States.

#892among Singer-songwriter in United States
#12443among people in United States#7129in Music & Radio

The average Smino fan in United States is 32.0 years old, balanced, and lives primarily in California.

Its fans are 5.8 years younger than the group average of 37.8.

Women make up 50.3% of the fan base, 7.6 percentage points fewer than the group average.

Compared with the other 7686 objects in Singer-songwriter, Smino fans stand out for their interest in Calum Scott, Leona Lewis and Fifth Harmony.

Most fans live in California, Texas, Georgia.

Top affinities include Calum Scott, Leona Lewis, Fifth Harmony, with strongest over-indexing on Calum Scott (62.03× the country average).

Demographically, the Smino audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

The typical Smino fan in United States is balanced, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Calum Scott.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
279K
in United States
Gender
50.3%♀
49.7% male
Age
32.0
average years
Country rank
#50348
among all objects in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Smino fans

50.3% are female, 49.7% are male, average age 32.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Smino audience in United States
MetricValue
Female50.3%
Male49.7%
Average age32.0
Estimated audience size279K
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Smino audience in United States
Age bracketShare%
16-2442%
25-3423%
35-4415%
45-5411%
55+9%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Smino audience comes from United States.

Worldwide audience distribution share by country for Smino
CountryShare
United States55.9%
Switzerland23.9%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Smino fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K2.17×
02Washington, District of Columbia~1K2.12×
03Missouri~10K1.88×
04Maryland~9K1.79×
05Virginia~10K1.55×
06North Carolina~10K1.53×
07California~50K1.42×
08Illinois~20K1.42×
09Colorado~6K1.35×
10Louisiana~5K1.21×
11Texas~20K1.17×
12South Carolina~5K1.15×
13Tennessee~7K1.14×
14Alabama~5K1.14×
15Connecticut~3K1.08×
16Michigan~9K1.07×
17Delaware<1K1.07×
18Arizona~7K1.06×
19Indiana~6K1.05×
20New York~20K1.04×
21Nevada~3K1.04×
22Mississippi~3K1.04×
23Massachusetts~6K0.99×
24Florida~20K0.98×
25Oregon~3K0.97×
26Rhode Island<1K0.95×
27Vermont<1K0.95×
28Pennsylvania~10K0.94×
29Arkansas~2K0.94×
30Alaska<1K0.94×
31South Dakota<1K0.93×
32North Dakota<1K0.93×
33Ohio~9K0.92×
34Montana<1K0.92×
35Washington~6K0.91×
36Minnesota~4K0.91×
37New Jersey~7K0.90×
38Oklahoma~3K0.90×
39West Virginia~1K0.89×
40Maine~1K0.89×
41Kansas~2K0.88×
42New Mexico~2K0.88×
43Nebraska~1K0.88×
44Hawaii~1K0.88×
45New Hampshire<1K0.88×
46Idaho~1K0.87×
47Kentucky~3K0.83×
48Wisconsin~4K0.82×
49Iowa~2K0.82×
50Utah~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Smino, United States
0.80×1.00×2.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Smino audience vs. the country average
#·InterestCategoryAffinity×
01Calum ScottMusic & Radio62.03×
02Leona LewisMusic & Radio54.24×
03Fifth HarmonyMusic & Radio43.93×
04Freddie GibbsMusic & Radio37.01×
05Jessie JMusic & Radio33.43×
06Metro BoominMusic & Radio22.57×
07Bridgit MendlerMovies & TV20.08×
08Lil Uzi VertMusic & Radio19.78×
09Bryson TillerMusic & Radio17.17×
10Fat JoeMusic & Radio16.87×
11Big Time RushMovies & TV16.00×
12ASAP RockyMusic & Radio14.43×
13Mac MillerMusic & Radio11.91×
14Jaden SmithMovies & TV9.51×
15Zara LarssonMusic & Radio7.80×
16Family carCars & Mobility7.25×
17Air JordanFashion & Accessoires6.59×
18Megan FoxMovies & TV5.96×
19Drop shippingShopping4.17×
20Google DriveTechnology & Electronics2.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Smino audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Smino audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Family OrientationCONSERVATISM2.07×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Smino audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
IndividualismJOY0.79×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Smino over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/smino-10025977” · Methodology